A Fashion and Sport Love In
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The biggest connection in fashion in the last few years has been its collaboration with sport. Louis Vuitton announces today their latest partnership with the Spanish football team Real Madrid, bringing an elegance to the Formal Wear and Formal Travel Wear Collections. Find out more in A Fashion and Sport Love In
Excitingly, Louis Vuitton has announced this morning an official multi-year Partnership with Real Madrid and unveils its Formal Wear and Formal Travel Wear Collections for the Men’s and Women’s Football teams, as well as for the Men’s Basketball team.
This is the first time Louis Vuitton has leveraged its tailoring expertise to support athletes whose sporting achievements resonate far beyond stadiums, celebrating the pursuit of excellence and the drive to reach new heights that unite the House and elite sports.
Real Madrid is, of course, the most decorated club in history, and so by joining forces, Louis Vuitton becomes part of a united exceptional talent team. For over a century, Real Madrid’s relentless pursuit of excellence has been reflected in its exceptional track record, one that has built its international reputation and elevated the club to one of the most iconic in the world.
As a partner of the greatest sporting events of our era – from the Paris 2024 Olympic and Paralympic Games to the Formula 1® World Championship –, the House has already left its illustrious mark on the world of elite sports by designing and crafting unique Trophy Trunks that celebrate the winners of the most prestigious international competitions.
“We are proud to support a club whose history, marked by countless national and international victories, continues to inspire entire generations. Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks of their respective disciplines, driven by an uninterrupted quest for excellence, surpassing oneself, and a spirit of innovation.”
Pietro Beccari, CEO of Louis Vuitton,
The philosophy of excellence defines both brands; both are as iconic, have managed to transcend time, and light the fire of inspiration for all.
Specially crafted for the players and members of the Real Madrid teams and designed by Louis Vuitton’s Men’s studio led by Creative Director Pharrell Williams, the formal wardrobe includes ready-to-wear pieces, shoes, and accessories that will be worn during official representations. True to the distinctive elegance of Louis Vuitton, this wardrobe highlights the House’s art of tailoring, enhanced by refined details such as a label crafted in VVN, embossed with the Louis Vuitton signature, and sewn onto the jacket lapels and the back pockets of the trousers.
The same emblematic leather also appears on Louis Vuitton trunks, illustrating the workshops’ legendary savoir-faire.
The ready-to-wear collection, created exclusively to accompany the team on their international travels, features pieces with assertive lines and timeless style. Crafted in innovative and sophisticated materials, these garments offer a subtle balance of comfort, performance, and elegance. They are complemented by a series of distinctive accessories such as a leather belt with a palladium LV buckle, a navy cotton embroidered cap, and exceptionally supple LV Soft.
A bespoke luggage line completes this wardrobe. It includes the Horizon 55 carry[1]on suitcase, the iconic Keepall, and the Christopher backpack, as well as travel accessories such as a toiletry bag and passport holder. The pieces are clad in the iconic Monogram canvas and decorated with white-and-gold stripes in the club’s distinctive colours, as well as the initials “RM”, a unique design created by Mon Monogram customisation service offered to the House’s clients.
Each piece also features a leather charm adorned with Real Madrid colours, not available for sale, created exclusively for this partnership. The exclusive Formal Wear and Formal Travel Wear Louis Vuitton x Real Madrid collections are not available for purchase
Louis Vuitton and Real Madrid prove the point that luxury and the pinnacle of success always go hand in hand.
If you enjoyed reading A Fashion and Sport Love In, then why not read Where Utopia Soul and Humanity Converge, here
.Cent magazine, London. Be Inspired; Get Involved
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