Benemart Delivers a Unique Blend of Reality and Virtual Beauty

Does Christmas bring the slight dread of going to the supermarket? Some can be more fun than others. In fact there is a special one this season you don’t want to miss out on, whether you are shopping online or in a physical store. Of course, the holiday season is the perfect stage for brands to showcase their creativity, and Benefit is once again breaking with tradition by bringing consumers a one-of-a-kind beauty adventure through the Benemart Beauty Superstore. Whether it’s a pop-up store on London’s Carnaby Street or a digital interactive experience at the virtual Benemart, this fusion of creativity and technology takes the shopping experience to a whole new level. Read more at Benemart Delivers a Unique Blend of Reality and Virtual Beauty

Behind every legendary brand there is a story, and Benefit Cosmetics, one of the world’s most innovative beauty brands, was founded in 1976 by Jean and Jane Ford, sisters from San Francisco, USA.

They used their courage, talent and sense of humour to build a small beauty boutique into the household name that it is today.

With a mission to ‘bring confidence and happiness to women’, they used creativity and humour to break the stereotypes of the traditional beauty industry.

From the launch of their first iconic product, Benetint Blush, to the creation of innovative beauty experiences, Jean and Jane have consistently used their brand to empower women and convey the power of beauty. As they have always believed, ‘Laughter is the best cosmetic.’

The First Counter at Henri Bendel in NYC

Inspired by the supermarket, Benefit takes the familiar shopping scene and gives it a beauty twist. The shopping trolley is transformed into a ‘beauty basket’ filled with best-selling products, and the shelves are no longer filled with groceries, but with festive gift boxes and celebrity beauty items. Benemart is not a space full of creativity and joy, but rather a space of surprises and possibilities for consumers.

The Benemart pop-up store on London’s Carnaby Street is attracting countless beauty lovers. The shop is full of festive vibes and fun designs, and it’s a sight to behold.

The Gorgeous Grocer Christmas Advent Calendar, a highly sought-after limited-edition festive gift box, includes 24 items ranging from eyebrows to grooming, offering endless possibilities for festive looks.

If you can’t make it to London, don’t worry. Benefit has thoughtfully created a virtual Benemart for consumers, an innovative digital platform that brings the supermarket shopping experience online.

Here, everyone can embark on their own digital beauty journey by creating an exclusive avatar. The avatars are fully customisable, including clothing and makeup choices inspired by Benefit’s iconic best-selling products.

Not only are consumers free to explore the shop through their avatars, but they can also try out the brow tool online to find the perfect makeup style for them.

Virtual Benemart is much more than just shopping, it brings entertainment and interaction into every detail.

Consumers can invite friends to team up for shopping, share the fun of shopping through real-time voice chat, or participate in virtual scavenger hunts and scratch card activities to win exclusive discounts and limited edition gifts.

This virtual platform transforms shopping from a personal act into a fun-filled social experience, while providing convenience and creativity for consumers.

The surprises don’t stop there, with the launch of the Fresh Baked Beauty Gift Set, a must-have that can’t be missed this holiday season.

Priced at just £34.50, it contains over £96 worth of bestselling products including BADgal Bang Mascara, Benetint Blush, 24-HR Brow Setter Brow Gel, as well as a mini version of The POREfessional Makeup Prep and Hoola Finishing Powder.

This gift set is a great way to add a touch of glamour to your holiday look, whether you’re gifting it to friends and family or using it for yourself.

Benefit’s Benemart transforms the everyday supermarket into a beauty superstore, highlighting the brand’s mischievous and cute character.

And by combining virtual technology with reality, it breaks the limitations of geography and time, allowing consumers to feel the creativity and warmth of the brand no matter where they are.

Push your virtual shopping cart or visit the Benemart pop-up store in London and join the beauty adventure created by Benefit. Benefit has prepared a festive feast of fun and surprises for you.

Benemart: London Benefit’s Flagship Boutique in Carnaby Street
Available from November to New Year

Find out more at benefitcosmetics.com and Vitural store

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