Dolce & Gabbana's velvet breath: an expression of luxury

Close your eyes and imagine a piece of soft velvet gently running across your fingertips. Does the warmth and delicacy of the touch instantly remind you of luxury and elegance? What if that feeling could be captured in a scent? Dolce & Gabbana’s Velvet Collection is just such an experience: it combines the touch of velvet with the depth of Italian culture in the form of a fragrance, giving the sense of smell a whole new dimension. Are you looking for a fragrance that is both unique and full of stories, one that makes every spray a feast for the senses? Now is the time to feel it. Read more at Dolce & Gabbana’s velvet touch: an expression of luxury.

Velvet, as a fabric, has always symbolised luxury and elegance with its unparalleled texture and distinctive sheen. Its history can be traced back to Egypt and China in BC, but it wasn’t until the Middle Ages in Italy that the fabric really began to take centre stage in the European luxury market.

Venice and Florence, two medieval centres of art and trade, played an important role in the weaving and export of velvet. Italian weavers of the time used innovative techniques to finely align silk threads and cut soft velvet, making velvet the most favoured fabric for royalty, nobility and religious occasions.

Photo by Antoni Shkraba

Do you know why such a fabric is so precious? Not only because of its silky touch but also because of the extremely complex production process. Traditional velvet fabrics require a double loom and are woven on a silk or cotton base. This complex process requires skill and patience making velvet a luxury item for a select few.

During the Renaissance, Italian aristocrats used velvet for dress, interior decoration and even ceremonial draping as a sign of their taste and wealth. Because of its importance in culture and art, velvet has become a symbol that transcends materiality, paying tribute to elegance, sensuality and human craftsmanship.

Dolce & Gabbana’s Velvet Collection

A fabric that carries culture and history and is still recognised today as a symbol of luxury living. It is this deep cultural meaning and sensory experience of velvet that inspired The Fashion House Dolce & Gabbana to transform this symbol of elegance into an olfactory language.

What if the soft texture of velvet could be expressed in a scent? Dolce & Gabbana’s Velvet Collection is like a meticulously tailored velvet gown, showcasing the unique flavour of Italian culture and nature while combining luxury, elegance and sensuality.

This collection are crafted under the same creative vision and united by the timeless inspiration of velvet. Each fragrance offers a different interpretation of this iconic fabric, creating a cohesive yet diverse journey.

Velvet Zafferano Eau de Parfum, 100ml £255

Velvet Zafferano is a vibrant and spicy masterpiece of a fragrance that has been described as a tribute to saffron, the ‘king of spices’. This precious spice has not only played an important role in history, but also holds a special place in Italian culture.

The heart of the fragrance is the rich, spicy aroma of saffron, combined with the burning sensation of golden tobacco leaves, creating an intriguing olfactory contrast.

It evolves into a warm and sensual blend of woody patchouli, seductive vanilla and amber-coloured rock rose that weave together to create a heady finish. Each spray is like draping a layer of gold over the body, exuding glamour and elegance that cannot be ignored.

A celebration of craftsmanship and a tribute to the history and culture of Italy, this fragrance is for those who aspire to express their individuality through their scent.

Velvet Infusion Eau de Parfum, 100ml £255

If Velvet Zafferano is an olfactory feast of passion and spice, Velvet Infusion is an aromatic journey of serenity and balance. It is inspired by Asia’s gift to the West – the precious black tea.

The fragrance opens with the refreshing vibrancy of Italian mandarin and bergamot for a refreshing sensory impact. The earthy notes of black tea leaves, on the other hand, intertwine perfectly with these bright citrus tones to create a harmonious balance.

An aroma that seems to transport one back to a historical scene where East meets West, both classic and modern, Velvet Infusion captures the dialogue between tradition and the contemporary, a fragrance of substance and elegance that evokes Dolce & Gabbana’s passion for craftsmanship and artistry.

The design of the perfume bottle seamlessly blends classic sophistication with luxurious craftsmanship. Made from weighty glass, it feels substantial and textured in your hands, perfectly capturing the refined essence of a high-end, bespoke fragrance.

The bottle is crowned with a velvet-trimmed cap, elegantly accented by gold details that exude timeless elegance and understated nobility. Adding to its allure, the front of the bottle is adorned with a sleek metal nameplate, offering the option for personalized engraving—transforming it into a truly unique and exclusive keepsake.

In addition, the fragrance comes in a black velvet gift box, which is a perfect example of the brand’s spirit of luxury. Whether it’s a collector’s item or a gift, it perfectly reflects Dolce & Gabbana’s attention to detail and aesthetics.

What do you think luxury is? Is it expensive, or is it exquisite design? Dolce & Gabbana goes beyond these traditional definitions, allowing the brand to redefine what luxury perfumery is all about.

If you desire a fragrance that expresses your uniqueness and gives each day a more refined ritual, experience the Velvet Collection for yourself.

Each scent is imbued with subtle emotional and artistic inspiration, adding an undeniable elegance to your presence, are you ready to make it your own scent mark?

Velvet collection now available exclusively at harrods.com

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