{"id":100401,"date":"2021-09-10T16:11:44","date_gmt":"2021-09-10T15:11:44","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=100401"},"modified":"2021-09-10T16:11:46","modified_gmt":"2021-09-10T15:11:46","slug":"a-refined-story","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=100401","title":{"rendered":"A Refined Story"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">A story can be told in words, it can be told in dance, and it can be told in music but one of the most exquisite ways it can be told is via perfume. One of the greatest storytellers in perfume is a dynamic soul named <meta charset=\"utf-8\"\/>Fr\u00e9d\u00e9ric Malle. The latest &#8216;book&#8217; in his world where notes make up the chapters is <em>Synthetic Jungle<\/em>. Find out more about this episode and the tale of <meta charset=\"utf-8\"\/>Fr\u00e9d\u00e9ric, the perfume publisher; one who collaborates with each story he tells here in <em>A Refined Story<\/em>. <a href=\"http:\/\/www.chantelking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Main Image Chantel Kin<\/a>g<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Fr\u00e9d\u00e9ric Malle grew up in Paris surrounded by chic perfumes, rare books, films and above all, elegance.  His maternal grandfather Serge Heftler-Louiche founded Parfums Christian Dior, and his mother was the artistic director there. They both passed on to a young <meta charset=\"utf-8\"\/>Fr\u00e9d\u00e9ric the power of perfume as a true luxury object, as well as an uncompromising creative vision. With these values in hand, he went to be one of the original visionaries that started what has become the phenomenon that is niche fragrance.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Not by the nose as such by working more like a curator, Malle under the umbrella of his house, Les \u00c9ditions de Parfums which he founded in 2000,  brings the best perfumers on board.  Generously giving them their name on the front of each bottle as a full celebration of the collaborative nature of each scent created. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?resize=580%2C580&#038;ssl=1\" alt=\"\" class=\"wp-image-100404\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/A-Story-in-perfume.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">He says of his creations:<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">&#8220;<em>Like an editor working with authors, I help them to give the very best of themselves. We share a common language, the language of formulation and raw materials, which allows us to communicate in a totally direct, immediate way.<\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><em>My aim is to explore unknown olfactory territories, to publish exceptional perfumes, and for each of these perfumes to stand the test of time. In other words, I wish to help the greatest perfumers to compose the \u2018classics\u2019 of tomorrow.<\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><em>My editorial policy is shaped by my personal taste, and by a continual quest for refinement and elegance&#8221;.<\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The latest association is between him and Nose Anne Flipo and together they have created Synthetic Jungle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/a-story-in-perfume-2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"229\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/a-story-in-perfume-2.jpg?resize=580%2C229&#038;ssl=1\" alt=\"\" class=\"wp-image-100405\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/a-story-in-perfume-2.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/a-story-in-perfume-2.jpg?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/09\/a-story-in-perfume-2.jpg?resize=768%2C303&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Anne Flipo grew up in the Northeast of France surrounded by verdant gardens. In perfume, Flipo discovered a way to reconstruct her childhood memories through technical expertise. By allying her passionate love of nature with meticulous craftsmanship, she was able to share this olfactory dream world with others &#8211; and in the process, became one of the most highly respected \u201cmaster perfumers&#8221; in the profession. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Due to the fragrance exploring both natural scent and synthetic scent, the two different sides are able to meet in harmony; one aiding the other.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><meta charset=\"utf-8\"\/>Fr\u00e9d\u00e9ric explains:<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><em>The paradox is that using naturals leads to \u2018old perfume smells, to actually replicate nature as we know it, you need synthetics. Perfume becomes interesting the moment chemistry comes in.&#8221; Extracting a natural scent via steam or solvents effectively cooks the floral, random and complex process during which many of the freshest, most fragile components disappear and alter. Using synthetic elements allows the perfumer to reintroduce detail. This results not merely in the possibility of more exact replicas, but also of interpretation &#8211; something more complex, multidimensional and intriguing than nature itself&#8221;.<\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">And the notes that make up the scent included are?<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">You will find in this luminous and vital new scent a node to the green accord of Estee Lauder\u2019s personal scent, Private Collection, and so lies the opulent basil of the original composition, along with a recomposed bouquet of hyacinth, lily of the valley, natural jasmine, and Ylang Ylang oil. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Bringing a modern and sharper edge find synthetic black currant and styralyl acetate, effectively putting the bouquet through a glossy, sparkling filter. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">By simplifying the Chypre and leather notes, <meta charset=\"utf-8\"\/>Anne builds a cleaner, more streamlined accord. Finally, find sexy dirty &#8216;rooty&#8217; and evocative patchouli. The resulting scent is both contemporary and warm, a seamless blend of organic and synthetic.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The story of  Synthetic Jungle, which Anne Flipo has created with <meta charset=\"utf-8\"\/>Fr\u00e9d\u00e9ric Malle is somewhat like a sci-fi read.  Not the literal representation of a jungle but rather a dreamlike hypnotic sci-fi experience of verdant green that is warm to the touch. &#8216;Perfume pages&#8217; with a contradiction; natural yet stylized, hyper-realistic and fantastical.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">Find out more about Synthetic <a href=\"https:\/\/www.fredericmalle.co.uk\/product\/19566\/94516\/perfume\/synthetic-jungle\/by-anne-flipo\" target=\"_blank\" rel=\"noreferrer noopener\">Jungle Here<\/a> and more about <meta charset=\"utf-8\"\/><a href=\"https:\/\/www.fredericmalle.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les \u00c9ditions de Parfums Fr\u00e9d\u00e9ric Malle<\/a> <a href=\"https:\/\/www.fredericmalle.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">If you enjoyed reading <em>A Refined Story<\/em> then why not read <a href=\"https:\/\/staging.centmagazine.co.uk\/the-emotions-of-art\/\"><em>The Emotions of Art Here<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A story can be told in words, it can be told in dance, and it can be told in music&#8230;<\/p>\n","protected":false},"author":1,"featured_media":100408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5,8,10],"tags":[15692,15322,1482,15693],"features_issues":[],"featured_themes":[15679],"ppma_author":[16671],"class_list":["post-100401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-literature","category-news","tag-anne-flipo","tag-frederic-malle-2","tag-perfume","tag-synthetic-jungle","featured_themes-associated"],"yoast_head":"<!-- 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