{"id":102016,"date":"2021-10-12T11:52:26","date_gmt":"2021-10-12T10:52:26","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=102016"},"modified":"2021-10-12T11:52:28","modified_gmt":"2021-10-12T10:52:28","slug":"swatchtime-in-the-1980s","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=102016","title":{"rendered":"Swatch;Time in the 1980s"},"content":{"rendered":"\n

For those who grew up in this era it was golden, for others it seems like a time of bright colours, electronic music and doggy hair-dos. However, from a design perspective and a technology angle, it was an exciting time. For example, it was the birth of the watch brand Swatch the\u00a0Swiss\u00a0watchmaker\u00a0founded in 1984 by Ernst Thomke, Elmar Mock, and Jacques M\u00fcller. Find out more here in Swatch;Time in the 1980s<\/em><\/p>\n\n\n\n

Swatch as a watch company initially started life as a response to the “quartz crisis” (the\u00a0quartz crisis\u00a0was caused by the advent of\u00a0quartz watches\u00a0in the 1970s and early 1980s, that largely replaced\u00a0mechanical watches\u00a0around the world) of the 1970s and 1980s. And the brand’s name comes from the idea of a ‘second watch’; think of it as a fashion and style item rather than a technology-driven item. Now let’s celebrate because 1984\u00a0has\u00a0never\u00a0been\u00a0so\u00a02021, enter the re-released new collection.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

The brand looked back to its roots for inspiration and combines a set of its original and most coveted 1984 designs with BIOCERAMIC, a new achievement in responsible materials. The unique mix of ceramic and bio-sourced plastic derived\u00a0 from castor oil delivers a robust, lightweight material offering scratch resistance and a tactile ‘soft touch’ finish.<\/p>\n\n\n\n

\u00a0The New\u00a0 Gent and Gent channel some of the most iconic colourways of the decade, like yellow, red,\u00a0 black,\u00a0 grey and white and pairs them with strong monochrome graphics on the dial. However, it’s the BIOCERAMIC case and bio-sourced material strap and loop that bring the 1984 Reloaded models ready for a new ear The white New Gent and grey Gent are also available as a special set.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

The two 1984 Reloaded models look to the anti-modernist Memphis design movement for inspiration and come with a matching special edition packaging. Featuring bio-sourced and BIOCERAMIC materials, the white New Gent has a multicoloured dial, while the grey Gent features a monochrome dial design.<\/p>\n\n\n\n

As we enjoy the design aesthetic of the 1980s via this collection which has arrived in retail and e-commerce from the 7th October 2021 we can expect to see more on the bio-innovative Swatch story in the coming months.<\/p>\n\n\n\n

Find out more about back to 1984 Here at Swatch.com <\/a> and if you enjoyed reading Swatch;Time in the 1980s <\/em>why not read Earth Knickers Here<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

For those who grew up in this era it was golden, for others it seems like a time of bright…<\/p>\n","protected":false},"author":1,"featured_media":102054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,10],"tags":[],"features_issues":[],"featured_themes":[15719],"ppma_author":[16671],"class_list":["post-102016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100-percent-design","category-news","featured_themes-craft"],"yoast_head":"\nSwatch;Time in 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