{"id":102483,"date":"2021-10-18T15:05:05","date_gmt":"2021-10-18T14:05:05","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=102483"},"modified":"2021-10-18T15:05:08","modified_gmt":"2021-10-18T14:05:08","slug":"liquid-cheeks","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=102483","title":{"rendered":"Liquid Cheeks"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">Sculpted cheekbones, or contoured cheeks <meta charset=\"utf-8\"\/>ubiquitous, thanks in large to celebrities affinity to&nbsp;taking airbrushed selfies. Easily the biggest trend in make-up over the past years has been the birth of contouring. Yet although we consider this a new craft, it dates back to stage performers and early film actors, an early craft adopted to bring emotions to the face.  Find out more here in <em>Liquid Cheeks<\/em>.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\" id=\"mntl-sc-block_1-0\">A far more basic version, used by makeup artists and stage performers out of necessity,  stage performers in Elizabethan England would apply chalk and soot to their faces so audience members could read their expressions more clearly. But then, once electric lights came along, makeup needed a little more subtly (soot was very noticeable). On top of that, Queen Victoria declared that makeup was \u201cvulgar\u201d and should be reserved only for actors. Hence the fact that make-up was not readily available to buy.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Contouring eventually made its way from stage to the screen where legends like German actress Marlene Dietrich started incorporating it into their film makeup. Dietrich was said to believe in accentuating the natural lines of her face with shading and sculpting. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"836\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-1.jpg?resize=580%2C836&#038;ssl=1\" alt=\"\" class=\"wp-image-102489\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-1.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-1.jpg?resize=208%2C300&amp;ssl=1 208w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">According to sources, she always paid close attention to overhead lighting and knew the power of a perfectly cast shadow as many a supermodel would have done in the 1990s. By the 1950s, Hollywood&#8217;s glamourous features were far more subtly contoured and shaded.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Legendary makeup artist,&nbsp;Max Factor,&nbsp;was&nbsp;the hero of makeup for screen actors. He was influenced by stage actors\u2019 technique but added his own spin on shading the face for film so it didn\u2019t appear too flat.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"> In 1945, his makeup school&nbsp;released the first step-by-step tutorial on how to contour your face, breaking it down by face shape, and it is he that many credit for coining the contouring term and technique.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">In the 1990s, another key figure played an important part, makeup artist,&nbsp;Kevyn Aucoin,&nbsp;was wholly responsible for the sculpted, chiselled look of many celebrities and top models, and in October 2000, he published his industry-defining cosmetics book,&nbsp;<em>Face Forward<\/em>.  <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The major modern turning point for current sculpturing trends was of course in 2012 when Kim Kardashian tweeted before and after images (pre and post) contouring, and that, as they say, ladies and gentlemen, is a brief history of why contouring products are still a must for so many<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Introducing the next generation of contour: Meet KVD Beauty\u2019s new ModCon Liquid-Gel Contour, a high-performance vegan formula that provides instant depth and lifelike dimension. Created for the makeup aficionado who wants a sculpted look, ModCon Liquid-Gel Contour serves up high-impact results with just a swipe.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-2-.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"594\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-2-.jpg?resize=580%2C594&#038;ssl=1\" alt=\"\" class=\"wp-image-102488\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-2-.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-2-.jpg?resize=293%2C300&amp;ssl=1 293w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/10\/liquid-skin-2-.jpg?resize=768%2C786&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Early adopters, KVD Beauty changed the contour game with their iconic Shade &amp; Light Contour Palette that launched in 2015. Next up comes ModCon that stands for Modern Contour.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">ModCon has a clear base with high-contrast pigments that work like an actual shadow. The lightweight, hydrating liquid-gel formula glides on for a smooth finish and second-skin feel. By flexibly adhering to skin, ModCon\u2019s long-wear, transfer-resistant formula blends into the skin without moving foundation, or getting streaky, tacky or patchy.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Infused with hydrating daisy flower extract to keep skin looking fresh without magnifying texture, KVD Beauty\u2019s ModCon Liquid-Gel Contour easily builds up and blends out for instant definition and a seamless finish.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">New ModCon Liquid-Gel Contour will launch with a wide range of 8 shades designed to work with many skin tones and undertones. Take control of your contour with this versatile gel formula that gives you full control to crank the contrast up or down.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">KVD Beauty ModCon Liquid-Gel Contour  <a href=\"http:\/\/www.KVDBeauty.com\" target=\"_blank\" rel=\"noreferrer noopener\">KVDBeauty.com <\/a>Ulta.com and Sephora.com and in-stores at Ulta and Sephora.  If you enjoyed reading Liquid Cheeks then why not read <a href=\"https:\/\/staging.centmagazine.co.uk\/circling-home-alexander-mcqueen-ss22\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Circling Home Alexander McQuee<\/em>n ss22 Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sculpted cheekbones, or contoured cheeks ubiquitous, thanks in large to celebrities affinity to&nbsp;taking airbrushed selfies. Easily the biggest trend in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":102493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5,10],"tags":[],"features_issues":[],"featured_themes":[15719],"ppma_author":[16671],"class_list":["post-102483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news","featured_themes-craft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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