{"id":103953,"date":"2021-11-18T18:29:57","date_gmt":"2021-11-18T17:29:57","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=103953"},"modified":"2021-11-18T18:29:59","modified_gmt":"2021-11-18T17:29:59","slug":"weleda-b-good","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=103953","title":{"rendered":"Weleda B Good"},"content":{"rendered":"\n

The beauty brand Weleda has just announced B Corp Certification. It is particularly timely that Weleda, in its centenary year and with the world\u2019s eyes currently on COP26 that it has reached this height. Find out more in Weleda B Good<\/em>.<\/p>\n\n\n\n

The B Corp certification is awarded by the non-profit organisation B Lab. It is awarded for good green credentials as well as great working practices. It is not products that are certified as such, but a company\u2019s actions and overall approach. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weleda now joins an international movement of companies that do business in a meaningful way, with high standards and values anchored in their corporate bylaws. While 80 points are required for B Corp certification, Weleda scored a rather impressive 106.8 points.<\/p>\n\n\n\n

Weleda\u2019s Stefan Siemer, Head of Sustainability at Weleda, explained:<\/p>\n\n\n\n

\u201cB Corp stands for \u201cBenefit Corporation\u201d and the certification proves that a company has strong commitments and results in terms of social and ecological standards. Customers are becoming increasingly aware of how their own consumption impacts the planet and society. People are quite rightly asking brands and companies to care. So that is an important part of the brand promise. This trend can help make the world a better place.\u201d<\/em><\/p>\n\n\n\n

The new B Corp status reflects Weleda\u2019s significant and continued efforts to become demonstrably more sustainable throughout the business:<\/p>\n\n\n\n

\u201cAs of this year, we are already becoming arithmetically climate neutral in terms of our buildings, production and our vehicle fleet. From 2022 onwards, all our products are to become arithmetically climate neutral \u2013 in other words, the entire corporate climate footprint and everything that is needed for the products, such as transport, the supply chain, agricultural production of raw materials, and packaging including manufacture and disposal.\u201d<\/em><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Weleda UK is also working collaboratively to prioritise standards, policies and systems across the beauty industry, and \u2018walking the walk\u2019 to a more sustainable future. One such example is that Weleda UK has recently been accredited as a Living Wage Employer by the Living Wage Foundation. Managing Director Jayn Sterland, who was recently appointed Chair of the new Sustainable Beauty Coalition, commented:<\/p>\n\n\n\n

\u201cWorking sustainably, in harmony with nature, comes naturally to Weleda because it has been our purpose since 1921, but that does not mean it comes easily! It takes determination, commitment, and investment – and an increasing need to substantiate and verify our progress, which is why I am so pleased we are now B Corp certified. Consumers are understandably wary of sustainability claims, with so much \u2018greenwashing\u2019 in our industry, but together with fellow members of the Sustainable Beauty Coalition we are working hard to help consumers make greener, more confident planet-positive choices\u201d.<\/em><\/p>\n\n\n\n

The B Corp Manifesto<\/strong> sets out the following goals:-<\/strong><\/p>\n\n\n\n