{"id":105977,"date":"2022-02-24T15:58:00","date_gmt":"2022-02-24T14:58:00","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=105977"},"modified":"2022-03-04T16:29:09","modified_gmt":"2022-03-04T15:29:09","slug":"a-fashion-continent","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=105977","title":{"rendered":"A Fashion Continent"},"content":{"rendered":"\n

It\u2019s probably fair to say that the world of fashion has been dominated by four key cities from only two continents around the world, NYC in the north Americas London, Paris and Milan all in Europe.  But finally, things are changing.  The internet has made the whole world smaller we know that means it’s so much easier finding anything from literally anywhere in the world.  Hence fashion buyers are now looking further afield to find something unique to stock, in order to make them stand out in a very competitive market.  Also, with people finally understanding that cultural appropriation is not acceptable we see the tides turning with lesser-known fashion arenas re-appropriating their own cultures and utilising them within their own fashion collections.  A new book  Africa: The Fashion Continent by Emmanuelle Courr\u00e8ges (Flammarion, 2022). Explores just this, the amazing creativity within the world of clothing design styling and photography coming out of this continent. The multitude of their own traditions being mixed with more traditionally western attire makes for a melting pot of fresh new ideas so find out more here in A Fashion Continent<\/em>.<\/p>\n\n\n\n

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Book Cover. Designer Lafalaise Dion wearing a cowrie headdress from her collection, September 2018. \u00a9 Daron Bandeira.<\/figcaption><\/figure>\n\n\n\n

In 2019 Thebe Magugu<\/a>, a 26-year-old South African fashion designer won the much-lauded LVMH Prize for emerging talent.  His multifaceted collections celebrate South Africa’s history and spirituality, combining traditional motifs with sleek, modern design. He highlighted to the rest of the global industry just the breadth of talent coming from the African continent.<\/p>\n\n\n\n

Or check out the work of Rich Mnisi<\/a> who is also from Soth Africa whose multi patterns and colourful clothing defies the boundaries associated by sex. Find within his collections Africa\u2019s hidden treasures while also seeing youthfulness dressed contemporarily, and modernist to the core as well as innovative designs and craftsmanship.<\/p>\n\n\n\n

Music festivals, catwalks, influencers, and accessory makers, from as far and wide as Lagos, Casablanca, Marrakech and Johannesburg are featured in this new book alongside hair, makeup and image-makers all of who give a 360 vision to the whole of the industry.<\/p>\n\n\n\n

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Ituen Basi, runway show presenting the “Balogun” collection, spring-summer 2020, at GTBank Fashion Weekend, November 2019. \u00a9 Kola Oshalusi\/Insigna Media.<\/p>\n\n\n\n

Colour jumps out from the pages but also print neither confined to just women the men are as dynamic in dress as the womenswear. The collections are effervescent, vibrant and committedly tied to their own culture.  It’s fair to say this is redefining the continent\u2019s aesthetic grammar a creative language with its own unique signature.<\/p>\n\n\n\n

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