{"id":109233,"date":"2022-03-23T17:19:43","date_gmt":"2022-03-23T16:19:43","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=109233"},"modified":"2022-03-23T17:34:06","modified_gmt":"2022-03-23T16:34:06","slug":"dear-everyone","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=109233","title":{"rendered":"Dear Everyone"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">The best fashion moments are always the ones that push the boundaries of what we\u2019ve always thought of fashion to be.&nbsp; Think of statement pieces unlike anything ever done before or shows for a new line using unorthodox methods of presenting the clothing.&nbsp; Some fashion moments are groundbreaking though because of the collaborators that bring together different industries beyond just fashion.&nbsp; German logistics and shipping company DHL took its first step into the fashion industry in 2015 and now they are releasing a limited-edition shoe in collaboration with South African fashion brand, Veldskoen.  Read more below in <em>Dear Everyone<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/03\/DHL1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"870\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/03\/DHL1.jpg?resize=580%2C870&#038;ssl=1\" alt=\"\" class=\"wp-image-109241\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/03\/DHL1.jpg?w=683&amp;ssl=1 683w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/03\/DHL1.jpg?resize=200%2C300&amp;ssl=1 200w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The DHLxVeldskoen shoe, titled &#8216;Dear Everyone&#8217;, release represented more than just a collaboration between the companies.&nbsp; It was about celebrating the culmination of years of hard work through setbacks because of the pandemic.&nbsp; It was about recognizing the impact that a large global company working with a South African shoe brand will have on the fashion industry. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"> <meta charset=\"utf-8\"\/>&#8220;We have won the cosmic lottery in being on this Earth&#8221; is what Veldskoen co-founder Nick Dreyer said when introducing the shoe drop; a tribute to the the celebration of life and humanity that the shoe represents.  <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">DHL is a German logistics company most known for its delivery of a billion parcels a year around the world.&nbsp; However, the company also participates in the high-speed fashion industry by helping designers and retailers put together the biggest events in fashion.&nbsp; Even more recently though, <a href=\"https:\/\/www.dhl.com\/global-en\/home\/about-us\/partnerships\/fashion-and-lifestyle\/fashion.html\" target=\"_blank\" rel=\"noreferrer noopener\">DHL has stepped directly into the industry<\/a> by collaborating with brands like Vetements in 2016, Budapester in 2019, and now Veldskoen.&nbsp; These collaborations allow the global company to promote designers, sponsor awards, and encourage sustainability in fashion.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><a href=\"https:\/\/www.veldskoen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Veldskoen<\/a> is a South African brand that started in 2016 and has grown into a global brand with retailers in 32 countries.&nbsp; The visionaries behind Veldskoen are best friends Nick Dreyer and Ross Zondagh who wanted to make a stylish twist on a classic South African shoe.&nbsp; Today the Veldskoen shoes are known for their colorful soles and laces.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><meta charset=\"utf-8\"\/>The DHLxVeldskoen campaign, \u2018Dear Everyone\u2019 evolved throughout the turmoil of the COVID-19 pandemic.&nbsp; The concept behind the campaign came to the conclusion that we are all of the same, hence why they created a design for both \u2018everyone\u2019 and \u2018every one\u2019.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Bright, colorful, unexpected, surprising; all words that describe the new shoes from DHL and Veldskoen.&nbsp; The \u2018Dear Everyone\u2019 shoes are an exciting twist on the classic Veldskoen look featuring bright red and yellow soles, red laces, and side panels featuring a mural created by South African artist Reggie Kumalo.&nbsp; The design of the shoes celebrates South African culture and gives South African fashion a platform on a global scale.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The shoe drop was celebrated with a party unveiling the shoe in London&#8217;s West End on March 17th.  It featured speeches by Meghan Collincos, Vice President of Marketing for DHL Express Sub Saharan Africa and Nick Dreyer, co-founder of Veldskoen shoes.  The gathering was the culmination of years of hard work and an appreciation for the surprising and exciting collaboration between DHL and Veldskoen.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">The DHLxVeldskoen shoe collaboration is a limited drop with only 365 pairs available for purchase through a <a href=\"https:\/\/dhlxveldskoen.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">shoe drop lottery system<\/a>.&nbsp; The deadline to enter the lottery is April 15<sup>th<\/sup>.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">Read more about African art and fashion <a href=\"https:\/\/staging.centmagazine.co.uk\/inspired-by-heritage\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">.Cent magazine <strong>London Be Inspired; <em>Get Involved<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The best fashion moments are always the ones that push the boundaries of what we\u2019ve always thought of fashion to&#8230;<\/p>\n","protected":false},"author":249,"featured_media":109235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5,10],"tags":[15859,31,4201,15860],"features_issues":[],"featured_themes":[15856],"ppma_author":[16832],"class_list":["post-109233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-news","tag-dhl","tag-fashion-2","tag-shoe","tag-veldskoen","featured_themes-news"],"yoast_head":"<!-- This site is optimized with the 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