{"id":110302,"date":"2022-04-12T10:55:47","date_gmt":"2022-04-12T09:55:47","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=110302"},"modified":"2022-04-12T17:29:24","modified_gmt":"2022-04-12T16:29:24","slug":"in-the-art-a-new-kind-of-reality-by-centmagazine","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=110302","title":{"rendered":"In the Art"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">We are walking inside a painting;&nbsp; the light is red like a sunset. To our right, we see an elephant with long legs. We are in the middle of the desert, feel its heat, and see the sand on the ground. But this is not reality, it is not a dream either&nbsp; It&#8217;s something else. We feel it on our skin, we feel emotions as if this work was alive as if we were inside, yet we are not.&nbsp; This is, of course,&nbsp; immersive art.&nbsp;Find more about why immersive art is a kind of revolution here  <em>In the Art<\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">It is no new phenomenon. It has been used since the Middle Ages, notably with the creation of illustrated and coloured stained glass windows in churches to tell religious stories.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">In the 18th century, phantasmagoria ( a form of horror theatre that used one or more magic lanterns to project frightening images, onto walls, smoke, or semi-transparent screens ) was used for the first time to animate theatrical representations of the time, with<em> <\/em>lanterns,  lights or mirrors and smoke to plunge the spectators into the heart of the story told&nbsp;. This phenomenon was therefore the precursor of what we call today&nbsp;&#8216;augmented reality&#8217; and  &#8216;immersive art&#8217;.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3713.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"389\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3713.jpg?resize=580%2C389&#038;ssl=1\" alt=\"\" class=\"wp-image-110329\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3713.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3713.jpg?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3713.jpg?resize=768%2C515&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This type of work has been used by artists around the world to rework classical and infamous pieces of art, such as the paintings of the famous <em>&#8216;Dali&#8217;<\/em>, across a virtual reality experience at the St Petersburg Museum in Florida that allows viewers to travel literally into the world of the artist, or with the opening of the virtual reality museum &#8216;Art Plunge&#8217; which allows viewers to revisit art classics such as the Mona Lisa by travelling directly through these works.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">It is symbolised by the creation of interactive artworks that put all of a person&#8217;s senses into action. The viewer is immersed in the very heart of this work , both mentally and physically.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This artistic method surrounds the visitors and appropriates the space in which it is located to appeal to all the senses, emotions and feelings.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This model of art has gained in popularity thanks to the opening in Paris, in 2018, of a space dedicated to it: the workshop of lights. As a direct precursor to the Cinema or the Theatre, immersive art develops and intensifies with time, until creating a new kind of immersive art, which consists of using the space which surrounds us by relying on new technologies to touch the spectators in depth.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3718-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"413\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3718-1.jpg?resize=580%2C413&#038;ssl=1\" alt=\"\" data-id=\"110333\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=110333\" class=\"wp-image-110333\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3718-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3718-1.jpg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3718-1.jpg?resize=768%2C548&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg?resize=580%2C387&#038;ssl=1\" alt=\"\" data-id=\"110334\" data-full-url=\"https:\/\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=110334\" class=\"wp-image-110334\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3721-2.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"> For Example, here is the &#8216;Future Shock\u2019 project, which opens in London from 28 April to 28 August.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Go to 180 The Strand, LondonWC2R 1EA, to discover an exhibition on light, sound and 3-dimensional imagery. Pushing the boundaries of art to the limit, showing people the power of art to challenge preconceptions and open up new possibilities.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">From generative and interactive algorithms to the use of AI and digital 3D mapping, using mesmerising laser work, holographic projections and groundbreaking electronic music, the event aims to change people&#8217;s views on the subject of art in general, but more specifically on modern and immersive art.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3717.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"471\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3717.jpg?resize=580%2C471&#038;ssl=1\" alt=\"\" class=\"wp-image-110335\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3717.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3717.jpg?resize=300%2C243&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3717.jpg?resize=768%2C623&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This brutalist building, renovated as a creative space and housing 180 Studios and 180 Health Club, offers artists and young creators a wide range of spaces for rent in its one million square feet of property.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Space has been carefully designed to help develop the artistic fibre and bring out the creativity of each individual while blending the real and fictional world through computer and virtual means.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">During this event, you will have the chance to see the work of  14 artists, such as Ryoichi Kurokawa, UVA, Caterina Barbieri, Lawrence Lek, Actual Objects, and Gener8ion, Weirdcore, Gaika, Nonotak, Ben Kelly, Hamill Industries and object blue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3722-2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3722-2.jpg?resize=580%2C387&#038;ssl=1\" alt=\"\" class=\"wp-image-110336\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3722-2.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3722-2.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2022\/04\/IMG_3722-2.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This type of immersive art is already present in the city of London, notably thanks to the interactive Van Gogh exhibition, which plunges you into the heart of the works of the famous painter. Each painting is represented in such a way that the viewer is immersed both physically and mentally in some most famous paintings such as &#8216;The Starry Night&#8217;. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">If you are interested in it or want to combine art and new technologies, maybe you should try immersive art . Go to this exhibition and see the power of this revolutionary advance. Feel the emotions, experience them directly, and enter the work through this new type of art.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">If you want more information about the 180 studio events, please click <a href=\"https:\/\/www.180thestrand.com\/future-shock\">here<\/a>. You can buy tickets to this event <a href=\"https:\/\/www.180thestrand.com\/new-page-1\">here<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">If you want more information about the Van Gogh&#8217;s interactive exposition, please click <a href=\"https:\/\/vangoghexpo.com\/london\/?utm_source=google&amp;utm_medium=mybusiness&amp;utm_campaign=96397_lon\">here<\/a>. <\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">If you enjoyed reading <em>In the Art,<\/em> you can  read <em><a href=\"https:\/\/staging.centmagazine.co.uk\/utopia\/\">Utopia<\/a> &nbsp;<\/em><a href=\"https:\/\/staging.centmagazine.co.uk\/utopia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Here<\/a><\/p>\n\n\n<p class=\"wp-block-site-tagline has-text-color has-secondary-color\">Be Inspired, Get Involved<\/p>","protected":false},"excerpt":{"rendered":"<p>We are walking inside a painting;&nbsp; the light is red like a sunset. To our right, we see an elephant&#8230;<\/p>\n","protected":false},"author":256,"featured_media":110327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,16],"tags":[5005,15364,15902,15899,15901],"features_issues":[],"featured_themes":[15865],"ppma_author":[16837],"class_list":["post-110302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-event","tag-art-3","tag-event","tag-immersiveart","tag-modernity-2","tag-revolution-2","featured_themes-full-on"],"yoast_head":"<!-- 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