{"id":111285,"date":"2022-05-13T17:23:42","date_gmt":"2022-05-13T16:23:42","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=111285"},"modified":"2022-05-13T17:42:32","modified_gmt":"2022-05-13T16:42:32","slug":"scented-ease","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=111285","title":{"rendered":"Scented Ease"},"content":{"rendered":"\n

Soft sculptured linen, deep blue silk, lightest of touch cashmere caressing the skin, touching it, kissing it; these are the fabrics you wanted around you on an evening filled with the closing days’ sunlight or a weekend of easy charm. The simple elegance of these distinguished fabrics crafted into the finest of menswear. Menswear to sport in moments of relaxation where the effort of elegance is noted but not felt. So what scent should accompany you? Well there is one brand who is in partnership with a very special perfume nose that can bring this whole feeling alive for you. Find out more in Scented Ease Here.<\/em><\/p>\n\n\n\n

Linen, silk, cashmere, all natural fabrics, and in a world where we are trying to cut back on plastics and manmade, natural can only be best. It’s the same, to a degree in fragrance, natural materials are very important to the quality of a scent. <\/p>\n\n\n\n

So when two greats come together for a collaboration, one that engages so closely with nature and of course quality, the end result can only be magnificent. Meet step three<\/em> in the scent story of Brioni and Michel Almairac.  But before exploring this opus lets explore the partners.<\/p>\n\n\n\n

Brioni is a company of firsts. A truly Italian luxury house based in Rome that specialises in sartorial menswear from  ready-to-wear, leather goods, shoes, eyewear and fragrance, and provides a tailor-made bespoke service too.<\/p>\n\n\n\n

Initially set up in Rome in 1945 by Nazareno Fonticoli and Gaetano Savini, with its name as a reference to the then named Italian Brionian Islands (now part of Croatia), a vacation destination for European jet-setters in the early twentieth century. This set the scene immediately for the luxury standards it has come to set. They were the first to introduce a menswear catwalk show, lighter fabrics, slimmer shapes with natural shoulders. On top of that the brand invented the trunk show (an event in which vendors present merchandise directly to store personnel or customers) and Pr\u00eat Couture.<\/p>\n\n\n\n