{"id":146153,"date":"2024-02-11T11:56:34","date_gmt":"2024-02-11T10:56:34","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=146153"},"modified":"2024-02-13T13:11:02","modified_gmt":"2024-02-13T12:11:02","slug":"the-trendsetters-guide-to-brand-buzz-whats-next-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=146153","title":{"rendered":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-41badd8107b805ca0091edd93bfef2bc wp-block-paragraph\">Navigating the dynamic world of brand marketing requires a keen understanding of what drives conversation and engagement. Brand buzz, the collective chatter and excitement surrounding a brand, stands at the heart of successful marketing strategies, influencing consumer perceptions and behaviours. Yet, creating a genuine buzz is no small feat. It demands more than just innovative products or services; it calls for a strategic approach to storytelling, authenticity, and engagement.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-160516e11179d1d06440534a8477a56a wp-block-paragraph\">So, let\u2019s dive into the essence of brand buzz, spotting trends, crafting impactful strategies, and producing content that resonates.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-41f4a22cd4d5136d3698f929087daaef wp-block-paragraph\"><strong>Unpacking Brand Buzz<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-dce84763875570504424f89901e48ba5 wp-block-paragraph\">Understanding brand buzz goes beyond recognising the buzz around a brand. It\u2019s about creating a dialogue that resonates with your audience, making your brand a topic of conversation for the right reasons. Effective brand buzz stems from authentic engagement, where your marketing efforts lead to genuine interactions with your audience. Shifting focus from traditional advertising to engagement strategies encouraging consumer interaction can significantly impact your brand\u2019s perception and consumer behaviour.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-2ee701195100cec738b25c5083fd941a wp-block-paragraph\"><strong>Identifying The Next Big Thing<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ad293b0e26dbda78f5c95c71a29682fb wp-block-paragraph\">Spotting emerging trends requires a keen eye on social media insights, influencer collaborations, and industry reports. Agility in adapting to these trends sets trendsetters apart.&nbsp;<a href=\"https:\/\/medium.com\/@contentcraftershq\/the-winning-way-leveraging-social-media-analytics-for-growth-1bfa6f2e8231\" target=\"_blank\" rel=\"noreferrer noopener\">Leveraging social media analytics<\/a>&nbsp;to understand consumer interests and engaging with influencers who align with your brand values can unveil opportunities to lead rather than follow. Staying ahead means being ready to swiftly incorporate new trends into your marketing mix, ensuring your brand remains relevant in a fast-paced market.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-de7ba0efb6091ce71e957de76df68067 wp-block-paragraph\"><strong>Crafting Your Strategy<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-dd7274c3bbfb4e909d82af44382dcadd wp-block-paragraph\">Incorporating new trends into your marketing strategy demands a cohesive approach. Ensuring your brand voice remains consistent across platforms while embracing new trends is key. Test different approaches to determine what resonates with your audience, using data to guide your decisions. This iterative process helps refine your strategy, ensuring your engagement efforts translate into tangible brand buzz.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-fb3d54b9edafd5fa310dab6f6047200e wp-block-paragraph\"><strong>The Power Of High-Quality Content In Generating Buzz<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-bfeac0832fd81b80fb58c7967863a73a wp-block-paragraph\">Producing high-quality content is paramount in creating brand buzz. Diverse content formats cater to different audience preferences, but the core of compelling content lies in storytelling and authenticity. Content that tells a story, provides value, and resonates personally with your audience will capture attention and encourage engagement. To help you achieve this, consider collaborating with Perspective Pictures to <a href=\"https:\/\/www.perspectivepictures.com\/services\/branded-content\/\">create branded video content<\/a>. A partnership like this enables brands to craft engaging narratives and showcase their unique identity through video, effectively capturing the diverse interests of their audience.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e9dddf0c583ee4be4e186c098a259d3a wp-block-paragraph\"><strong>Tools And Technologies To Amplify Your Brand Buzz<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-f0170b124c6028d558e81efff76ef2f9 wp-block-paragraph\">Utilising the latest tools and technologies can significantly enhance your ability to generate and amplify brand buzz. Artificial intelligence, social listening tools, and advanced content management systems provide insights into consumer behaviour, track engagement, and streamline content distribution. These tools enable marketers to stay ahead of trends, measure the effectiveness of their strategies, and continuously adapt to the ever-changing digital marketing environment.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-b972c027f7d4598cd7026da2e90ec067 wp-block-paragraph\">To harness the power of brand buzz, start by listening to your audience and staying attuned to emerging trends. Engage with your audience through high-quality, authentic content that resonates with their values and interests. Utilise\u00a0advanced tools to track your success\u00a0and adapt your strategy based on real-time feedback. Embrace innovation, experiment with new technologies, and always be prepared to adjust your approach to maintain relevance and keep your brand at the forefront of your industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navigating the dynamic world of brand marketing requires a keen understanding of what drives conversation and engagement. Brand buzz, the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":146155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"features_issues":[],"featured_themes":[15856],"ppma_author":[16671],"class_list":["post-146153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","featured_themes-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Navigating the dynamic world of brand marketing requires a keen understanding of what drives conversation and engagement. Brand buzz, the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.centmagazine.co.uk\/?p=146153\" \/>\n<meta property=\"og:site_name\" content=\"Cent Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-11T10:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-13T12:11:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jo Phillips\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jo Phillips\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153\"},\"author\":{\"name\":\"Jo Phillips\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/9b56d16b50b53f84b367add207eeec08\"},\"headline\":\"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It\",\"datePublished\":\"2024-02-11T10:56:34+00:00\",\"dateModified\":\"2024-02-13T12:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153\",\"name\":\"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1\",\"datePublished\":\"2024-02-11T10:56:34+00:00\",\"dateModified\":\"2024-02-13T12:11:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=146153#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"name\":\"Cent Magazine\",\"description\":\"Be Inspired, Get Involved\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\",\"name\":\"Cent Magazine\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"width\":501,\"height\":503,\"caption\":\"Cent Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/9b56d16b50b53f84b367add207eeec08\",\"name\":\"Jo Phillips\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g61b8a432fec4616e37b325b299cffaad\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g\",\"caption\":\"Jo Phillips\"},\"sameAs\":[\"https:\\\/\\\/www.centmagazine.co.uk\"],\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine","og_description":"Navigating the dynamic world of brand marketing requires a keen understanding of what drives conversation and engagement. Brand buzz, the...","og_url":"https:\/\/staging.centmagazine.co.uk\/?p=146153","og_site_name":"Cent Magazine","article_published_time":"2024-02-11T10:56:34+00:00","article_modified_time":"2024-02-13T12:11:02+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","type":"image\/png"}],"author":"Jo Phillips","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jo Phillips","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#article","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153"},"author":{"name":"Jo Phillips","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/9b56d16b50b53f84b367add207eeec08"},"headline":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It","datePublished":"2024-02-11T10:56:34+00:00","dateModified":"2024-02-13T12:11:02+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153"},"wordCount":562,"publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153","url":"https:\/\/staging.centmagazine.co.uk\/?p=146153","name":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It | Cent Magazine","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#primaryimage"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","datePublished":"2024-02-11T10:56:34+00:00","dateModified":"2024-02-13T12:11:02+00:00","breadcrumb":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.centmagazine.co.uk\/?p=146153"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#primaryimage","url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/staging.centmagazine.co.uk\/?p=146153#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.centmagazine.co.uk\/"},{"@type":"ListItem","position":2,"name":"The Trendsetter\u2019s Guide To Brand Buzz: What\u2019s Next And How to Use It"}]},{"@type":"WebSite","@id":"https:\/\/staging.centmagazine.co.uk\/#website","url":"https:\/\/staging.centmagazine.co.uk\/","name":"Cent Magazine","description":"Be Inspired, Get Involved","publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.centmagazine.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.centmagazine.co.uk\/#organization","name":"Cent Magazine","url":"https:\/\/staging.centmagazine.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","contentUrl":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","width":501,"height":503,"caption":"Cent Magazine"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/9b56d16b50b53f84b367add207eeec08","name":"Jo Phillips","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g61b8a432fec4616e37b325b299cffaad","url":"https:\/\/secure.gravatar.com\/avatar\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g","caption":"Jo Phillips"},"sameAs":["https:\/\/www.centmagazine.co.uk"],"url":"https:\/\/staging.centmagazine.co.uk\/?author=1"}]}},"jetpack_sharing_enabled":true,"authors":[{"term_id":16671,"user_id":1,"is_guest":0,"slug":"cmag","display_name":"Jo Phillips","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/1d6c7fd0ccf52c0e184d542356f4fb5282577ca25e9de20408aba5c67afca4eb?s=96&d=mm&r=g","author_category":"","first_name":"Jo","last_name":"Phillips","user_url":"https:\/\/www.centmagazine.co.uk","job_title":"","description":""}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-13-at-11.03.10.png?fit=300%2C300&ssl=1","_links":{"self":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/146153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146153"}],"version-history":[{"count":2,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/146153\/revisions"}],"predecessor-version":[{"id":146171,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/146153\/revisions\/146171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/media\/146155"}],"wp:attachment":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146153"},{"taxonomy":"features_issues","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatures_issues&post=146153"},{"taxonomy":"featured_themes","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatured_themes&post=146153"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=146153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}