{"id":150591,"date":"2024-05-13T01:38:00","date_gmt":"2024-05-13T00:38:00","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=150591"},"modified":"2024-05-10T13:18:22","modified_gmt":"2024-05-10T12:18:22","slug":"not-telling-the-name-of-my-new-thameen-perfume","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=150591","title":{"rendered":"&#8216;Not Telling&#8217;; The Name of My New Thameen London Perfume"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-b4292afbd2995582b1c32aabe593cb5b wp-block-paragraph\">There is a creative in the world of perfumery called Christopher. Chong.  His is not just a bit of a cheeky fellow,  but a gentleman with the Midas touch when it comes to divine fragrances, with the  scientific understanding to go with it.  A good scent, that smells delicious is only part of the picture. Without a great creative brief and creative director driving the narrative, a fragrance can really only be average. In the world of perfumery there are many secrets, expertise and knowledge that are kept close to the chest, hence Thameen London&#8217;s new Fragrance called Not Telling.  Find out a bit of insider knowledge here in <em>&#8216;Not Telling&#8217;; The Name of My New Thameen Lodon Perfume. <\/em><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-22ee97cd7ee3030bb8464cf34dcf52da wp-block-paragraph\">Image of Left <a href=\"https:\/\/jasony.com\/#masonry\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Yates  <\/a> <\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-bfe4c88443d91fae17e4edac69aee391 wp-block-paragraph\">For the driver of a new perfume, the creative from the brand needs to be more than an ideas person they need to understand not just ingredients but how these may create magic in a bottle.  <\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-b483b3d7fb748260ae9b7eb7021cc0e6 wp-block-paragraph\">A great creative director of a perfume company needs to know that it\u2019s more than a &#8216;splash of this and that&#8217; but sometimes a real leftfield ingredient that brings a truly unique and magical elixir to life.  To get a new and unique elixir to the market a creator needs to understand not just different ingredients but also how they may well affect each other.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d41df45610ea5c6a0e740038a5530a7b wp-block-paragraph\">For example, a Rose perfume can smell &#8216;pretty&#8217; but surround that rose with either elements that are a &#8216;sympathetic scent or even the opposite and magic happens. That is why the driver must understand ingredients in order to sum up a brief for the nose and then be able to confidently work,  alongside the &#8216;nose&#8217;,  in this case  Sophie Labb\u00e9 with Christoper Chong to produce magic.<\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-7a84db8012490d3f5ab06fc8c83a3e4c wp-block-paragraph\">Christopher of the scent house Thameen London is exactly that; a magician.  One with the deep knowledge that goes with out-of-the-box thinking, and it&#8217;s this that makes him so special.  The latest launch uniquely for Harrods is just that. Another masterpiece of magic. It comes with a cheeky wink of the eye from Christopher and a depth of lingering deliciousness.<br \/><\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-f9a0398994c2a990f76184cf76074361 wp-block-paragraph\">Not Telling\u00a0by\u00a0Thameen London\u00a0is all about a little secret Sophie and Christopher shared.  No one besides the two seems privileged enough to know the secret but what is known is that the scent is a long-lasting Floral Fruity Gourmand fragrance for women and men. And as we expect defies expectations.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d250277e24734016bf5c178763b28d46 wp-block-paragraph\">Yes as it is a Thameen London creation it is as much about the story as it is about the scent.  Here a shared secret around the 1980s power perfumes comes into play. Think sensual yet seductive, as glamorous as it gets and as powerful as you need.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-acbb39a52d722c450f6545b6ca23189f wp-block-paragraph\">A luscious opening with watery Coconut alongside the brightness of Citrus from Mandarin Orange and fruity juicy Peach. But the fragrance melds and comes really alive and active in its heart with &#8216;gemstones&#8217; of the floral world of Lily, Ylang Ylang and Tuberose.  To balance yet ensure longevity the balance in its base brings Vanilla Tonka Bean for a subtle sweetness,  soft wood of sandalwood and earthy, sweet, animalic, musky and radiance with Ambergris.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-53025d09e152379fb9430db463f97046 wp-block-paragraph\">As big and bright as the jewel Alexis Carrington wore on Dynasty this is no shrinking violet; think flashy colours and warrior women. And neither is it meant to be. It is carnal yet sensual, powerful with a modern take on nostalgia. One of the core promises made by Christopher is that this scent will have projection and longevity.  And it does.  This is where the craft sits with real technical understanding.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-09e919bbc73bd09875558f2bcff3bf4b wp-block-paragraph\"><br \/>Becuase Thameen London always brings a visual story alongside think of the women who lunch, socilaies lying by the LA perfect turquoise swimming pool, cocktail in hand,  hinting at thier lovelife secrets to their glamourous girlfriends.  Arron Speeling TV shows and images taken by Slim Aarons, of these almost mythical creatures.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-5541e33fa1c80b3e90e738885fe2a42c wp-block-paragraph\">A little mistery goes a long way, its a way to keep a litle somehting just for y9u, and here is caught in a bottle like a genius wish.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-63ec6f126b77c7f0e676ee4bbcca5b0a wp-block-paragraph\">Not Telling Extrait de Parfum (100ml) is an exclusive scent to <a href=\"https:\/\/www.harrods.com\/en-gb\/shopping\/thameen-not-telling-extrait-de-parfum-100ml-23107551\" target=\"_blank\" rel=\"noreferrer noopener\">Harrods.com Here<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-6a7246c91e4276259ff176215e701005 wp-block-paragraph\">If you enjoyed reading <em>&#8216;Not Telling&#8217;; The Name of My New Thameen Perfume<\/em> then why not read <a href=\"https:\/\/staging.centmagazine.co.uk\/artistry-beyond-fashion-the-fusion-of-art-and-style\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Artistry Beyond Fashion Here<\/em><\/a><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-3f09edce5601bc7966f9137926c3356e wp-block-paragraph\">.Cent Magazine London, <strong>Be Inspired; <em>Get Involved<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a creative in the world of perfumery called Christopher. Chong. His is not just a bit of a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":150815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[],"features_issues":[],"featured_themes":[15856],"ppma_author":[16671],"class_list":["post-150591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","featured_themes-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Not Telling&#039;; 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