{"id":159128,"date":"2024-09-30T13:01:41","date_gmt":"2024-09-30T12:01:41","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=159128"},"modified":"2024-09-30T13:01:44","modified_gmt":"2024-09-30T12:01:44","slug":"dreams-become-reality-as-frieze-seoul-merges-art-and-technology","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=159128","title":{"rendered":"Dreams Become Reality As Frieze Seoul Merges Art and Technology"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-6a974d986338042d56e89efe35929385 wp-block-paragraph\">Dreams can be reality, and reality can be a dream; sometimes artistic, fictional, or even non-fictional. Often when people forget to dream, Porsche&#8217;s \u2018The Art of Dreams\u2019 7th edition exhibition brings our dreams into a reality, as our senses step into a set of reality mixed with art and technology, where the surreal becomes real, and the future of design is right before the eyes. Find out more in <em>Dreams Become Reality As <a href=\"https:\/\/www.frieze.com\/fairs\/frieze-seoul\" target=\"_blank\" rel=\"noreferrer noopener\">Frieze Seoul <\/a>Merges Art and Technology <\/em>Here  <\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-5a921b91e953609393bf0e9d71b07fbb wp-block-paragraph\">Porsche &#8216;The Art of Dreams&#8217; presented its first Capsule Dreamscapes #01 exhibition in Seoul. Seoul, a city of rapid innovation and rich heritage. Dreamscapes #01 brought a multi-sensory exhibition experience to the audience presenting radical art and design. An exhibit that brought &#8216;state of the art technology&#8217; with the precision of the Korean craftsmanship in Seoul. As we wait for <a href=\"https:\/\/www.frieze.com\/fairs\/frieze-london\" target=\"_blank\" rel=\"noreferrer noopener\">Frieze London<\/a>, we look back at Frieze Seoul.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-2.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-2.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160176\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-2.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-2.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-2.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-1cc3aaffa48f41a3dfb94764c815b25d wp-block-paragraph\"> Porsche The Art of Dreams, Capsule, Dreamscapes #01 Seoul, 4 September 2024 (42)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-5a87e6b9b021a78098d854b382e7d103 wp-block-paragraph\">Under the overarching theme of \u201cdreamscapes\u201d, artists at the event, explored the the theme by intertwining their art, craft, design and technology. During the art week, Porsche partnered with design platform Capsule to bring art and talent under one roof.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-5.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-5.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160179\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-5.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-5.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-5.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-078587ece45028048919c8c93a7e4572 wp-block-paragraph\">Brutalisten VIP Lunch, Porsche The Art of Dreams, Capsule Dreamscapes 01 Seoul, 4 September 2024, Photography, Jimin Jeon (34)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-c909f834714eed2bcacc5cbd843e073a wp-block-paragraph\">Rather than just being an exhibition, Dreamscapes #01 Seoul was an experience, a dare, to get lost into the virtual set of art, design, and technology symbiosis. Think of metal-glass surfaces, surreal objects, 3D-printed sculptures, and high-tech technology, coming out of creative imagination of artistic mind<em> <\/em>and blending with the past, present, and future. Porsche&#8217;s \u2018art of dreams\u2019 exhibition brought the future of craftsmanship by displaying traditional techniques with modern technology, creating new forms of artistic expression.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-3.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-3.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160177\" style=\"width:610px;height:auto\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-3.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-3.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-3.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-1c388460c3dc6412dad2edefdb8e23fc wp-block-paragraph\">Porsche The Art of Dreams, Capsule, Dreamscapes #01 Seoul, 4 September 2024 (11)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-72a7d8526cd8f5851788f7e6f8c47410 wp-block-paragraph\"><br \/>This modern multi-sensory exhibition presented during Frieze Seoul, drew inspiration from the themes of different dimensions. The displays presented the work of the artistic minds of international artists and South Korean artists who are redefining the purpose of art and design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-1.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-1.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160178\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-1.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-1.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-0fc54060cd2d3d1f3651ed909b8e2f4c wp-block-paragraph\">Porsche The Art of Dreams, Capsule, Dreamscapes #01 Seoul, 4 September 2024 (37)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-17dc82257ff156dd2c1089a80281a903 wp-block-paragraph\">Viewers witnessed the work of American digital artist Ezra Miller\u2019s piece of real-time generative video installation, evoking a sense of speed and futurism. Seoul&#8217;s favourite designers, Kwangho Lee and Niceworkshop, partnered with FORMAT and explored physical properties of materials through innovative art and texture creations. Along with renowned German-Belgian artist <a href=\"https:\/\/staging.centmagazine.co.uk\/carsten-holler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carsten H\u00f6ller<\/a>, known for his participatory work exploring human behaviour, brought his famed Brutalisten kitchen concept to Seoul, interrogating the idea of \u2018future food\u2019 and exploring human perception, altered state of consciousness.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-7e4a1910a36d258b15ff4916b3fe2325 wp-block-paragraph\">Korean artist Koo Jeong created the scent Odorama Cities, which was diffused in the exhibition, portraying modern and contemporary Korean history imbued with olfactory inspiration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-7.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-7.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160175\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-7.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-7.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-7.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-7c0d02f6457bf53a976ecc67467cef92 wp-block-paragraph\">Brutalisten VIP Lunch, Porsche The Art of Dreams, Capsule Dreamscapes 01 Seoul, 4 September 2024, Photography, Jimin Jeon (46)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e55dabde886d981d8e018b2b28a201b1 wp-block-paragraph\">The exhibit was curated by French designers Audrey Large and Theophile Blandet. The event witnessed the launch of The Taycan Turbo K Edition, an all-electric sports car, limited edition, inspired by South Korea. The K-Edition featured five rare exterior colours and two special interior colours edition inspired by Korean history, landscapes, literature and culture which became the highlight of the event blending advanced technology with art of craftsmanship.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"368\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-4.jpg?resize=580%2C368&#038;ssl=1\" alt=\"\" class=\"wp-image-160180\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-4.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-4.jpg?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-4.jpg?resize=768%2C488&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-5ff0bf4106325c987253ed9105e276e9 wp-block-paragraph\">Porsche The Art of Dreams, Capsule, Dreamscapes #01 Seoul, 4 September 2024 (34)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d44f3dc826c54735721aa30dec215913 wp-block-paragraph\">Frieze Seoul focused on the interplay between art and technology, and immersed the audience into a dream-like world. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-8033fb0eaac36723982c770315e72301 wp-block-paragraph\">Frieze London will take place from <strong>9-13 October 2024<\/strong>\u00a0in Regent\u2019s Park, London. Frieze London 2024 comes with a redesigned set and artist-focused programming called <em>Artist-to-Artist<\/em>, including\u00a0<em>Studio<\/em> at Frieze Masters curated by Sheena Wagstaff and newly coming\u00a0<em>Smoke<\/em> curated by Pablo Jos\u00e9 Ram\u00edrez. Frieze Sculpture, curated by Fato\u015f \u00dcstek, is open to the public from 18 September\u2013October 2024.\u00a0<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-abed81536c1eba6e5c04e9a20c0f64cf wp-block-paragraph\">In a world where dreams and reality are often blurred, Capsule Dreamscapes #01 brought artists\u2019s dreams to reality in Seoul, a reality often not seen by the public. Frieze Seoul challenged the conventional way of dreaming for the future by introducing radical art and design approach and introducing Korean history, culture, and craftsmanship to the world. Porsche \u2018The Art of Dreams\u2019 reminds viewers to nurture the art of dreaming and make dreams possible.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-63fe83382205bb8f6401aaa6d803eb8f wp-block-paragraph\">To find out more about <em>Frieze London 2024<\/em>, please visit the <a href=\"https:\/\/www.frieze.com\/fairs\/frieze-london\" target=\"_blank\" rel=\"noreferrer noopener\">Frieze.com<\/a> Here<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-c5920055ddc46de14aa2d8238caf4f7c wp-block-paragraph\">If you enjoyed reading <em>Dreams Become Reality As Frieze Seoul Merges Art and Technology<\/em>, why not read <em><a href=\"https:\/\/staging.centmagazine.co.uk\/london-fashion-week-spring-summer-2025-after-dark\/\" target=\"_blank\" rel=\"noreferrer noopener\">London Fashion Week; Spring Summer 2025. After Dark<\/a><\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9313f9ed58d37ee6ace8331cf2e00f48 wp-block-paragraph\">.Cent Magazine, London, <strong>Be Inspired; <em>Get Involved. <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dreams can be reality, and reality can be a dream; sometimes artistic, fictional, or even non-fictional. Often when people forget&#8230;<\/p>\n","protected":false},"author":317,"featured_media":160173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,11,1,16],"tags":[28,450,1255,387],"features_issues":[],"featured_themes":[],"ppma_author":[16891],"class_list":["post-159128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-art","category-100-percent-design","category-event","tag-art-2","tag-artist","tag-design-2","tag-exhibition"],"yoast_head":"<!-- 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content=\"2024-09-30T12:01:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T12:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2024\/09\/Dreams-Become-Reality-As-Frieze-Seoul-Merges-Art-and-Technology-8.jpg?fit=300%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanchit Sachan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanchit Sachan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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