{"id":173173,"date":"2025-04-04T11:25:45","date_gmt":"2025-04-04T10:25:45","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=173173"},"modified":"2025-04-04T11:26:18","modified_gmt":"2025-04-04T10:26:18","slug":"don-julio-and-superstar-dj-peggy-gou-share-tequila-love","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=173173","title":{"rendered":"Don Julio and Superstar DJ Peggy Gou  share Tequila Love"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-1ea7713274cbdf0a5a4302983e30319a wp-block-paragraph\"><strong>\u00a0<\/strong>Tequila Don Julio, the world\u2019s #1 tequila portfolio, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse\u00a0Peggy Gou. Find our more in <em>Don Julio and Superstar DJ Peggy Gou  share Tequila Love <\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-581530c1058f3581d1317184a27b02d9 wp-block-paragraph\">As part of this global collaboration, the brand is launching\u00a0in London, Don Julio 194\uad6c,\u00a0a limited-edition bottle available at select retailers worldwide while supplies last.\u00a0Don Julio 194\uad6c\u00a0is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexican product around the world. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-bf56f41cd4ac562296654d50dd9076c7 wp-block-paragraph\">Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship. It\u2019s the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with its exquisite notes of caramel and oak and its lingering sweet warmth.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d63b551991805272144e1fc60d1e5118 wp-block-paragraph\">The epitome of a collector\u2019s item and a celebration of luxury, Peggy\u2019s striking take on the iconic Don Julio 1942 bottle masterfully fuses heritage with modern touches like its lush mint-green and deep purple colorways. The contrasting holographic &#8220;194\uad6c\u201d label melds Peggy\u2019s signature branding with Don Julio\u2019s recognisable iconography. With its sleek reflective finish, the elevated chrome cap adds a refined touch that\u2019s befitting of a creative partnership between two titanic tastemakers.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d35e98416d32f8cc5283fa659bf0c0f6 wp-block-paragraph\">In a nod to Peggy\u2019s eclectic sense of street style, there is a hand-drawn illustration&nbsp;inset on the carton of each box, incorporating an alluring \u201cshimmer\u201d effect on her jewelry and nails to add a welcome touch of glamour and mystery. The inside of the box is emblazoned with a personal message from Peggy, sharing her passion for this one-of-a-kind collaboration.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-91e6ed1e9cd3c42a38afc962b01fb3de wp-block-paragraph\"><strong><em>\u201cPeggy\u2019s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration, from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans. Peggy\u2019s impeccable sense of style and design, paired with our timeless bottle and award-winning tequila, has resulted in a partnership that embodies refinement and cultural influence. We couldn\u2019t be more thrilled to have collaborated with her on this iconic partnership, and we hope fans enjoy this exclusive bottle.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-f2fc4c325315b612c4eb2dec5b1a2b61 wp-block-paragraph\">Jamie Hakim, Global Director of Culture for Tequila Don Julio<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-0d3e94055ea2a2d7b1a489dea8de26da wp-block-paragraph\">This latest offering from Tequila Don Julio debuts with digital spots directed by acclaimed filmmaker Nabil Elderkin. Known for merging art, music and culture, Nabil brings a future-forward vision to life in a striking film that captures the essence of Don Julio 194\uad6c. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-7c98931392c1dee22bea772eb87b93af wp-block-paragraph\">Accompanying still imagery by renowned Korean photographer Hong Jang Hyun and longtime partner of Peggy Gou, further elevates the campaign\u2019s refined visual identity. The campaign will be featured in digital, social and OOH globally &#8211; from New York to London to Seoul.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ffabe3cb3fbc5ce27001b6a0fb4dbe3c wp-block-paragraph\">After weeks of teasing the campaign through cryptic clues, including sightings of the &#8220;194\uad6c\u201d logo in several high-traffic areas around the world and Peggy conspicuously wearing the &#8220;194\uad6c\u201d logo at recent shows, the official global launch activations will kick off in New York City on April 2<sup>nd<\/sup>\u00a0&#8211; a deliberate nod to 19(4\/2), the year Don Julio Gonzalez founded the brand. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-6533145cb84f463addebd0978a189fa3 wp-block-paragraph\">The event will feature a souvenir shop fa\u00e7ade with \u201c194\uad6c\u201d merch, leading guests into a hidden space where a vibrant party will bring the collaboration to life, immersing attendees in the inspiration behind the bottle redesign. Following, Peggy and Don Julio will pop up in leading cities including London, Milan, Seoul and Hong Kong to keep the global celebration going.\u00a0<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-893d36f9a8eb87a33e1a1fd282ff6a45 wp-block-paragraph\">The limited-edition Don Julio 194\uad6c&nbsp;bottle designed in collaboration with Peggy Gou will be available globally in a standard 750ml or 700cl bottle dependent on market, at select retailers until supplies last &#8211; including the United States, Great Britain, Italy, Spain, South Korea, Hong Kong, Singapore, Japan, Dubai, Mexico and more.&nbsp;<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-c5e206a162bd6be8114118928dbc7702 wp-block-paragraph\">Available in limited quantities worldwide, Tequila Don Julio 194\uad6c\u00a0(<strong>\uad6c\u00a0<\/strong>pronounced \u201cGou\u201d) is a special edition bottle celebrating the brand\u2019s deep roots in nightlife and music culture<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9ab710cf8c468622e0769e4dc7d6d8ac wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-b1357981ca04cf3760dbec793227ae90 wp-block-paragraph\"><em>The limited-edition bottle will be available to purchase as LN-CC from Tuesday 8<sup>th<\/sup>\u00a0April to Saturday 12<sup>th<\/sup>\u00a0April or online at\u00a0<\/em><a href=\"https:\/\/www.thebar.com\/en-gb\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>thebar.com\/en-gb<\/em><\/strong><\/a><strong><em>.\u00a0<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Tequila Don Julio, the world\u2019s #1 tequila portfolio, today announced a new creative partnership with world-renowned DJ, producer and culture&#8230;<\/p>\n","protected":false},"author":4,"featured_media":173179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16,16614],"tags":[],"features_issues":[],"featured_themes":[15856],"ppma_author":[16670],"class_list":["post-173173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-food-drink","featured_themes-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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