{"id":173914,"date":"2025-04-17T11:27:00","date_gmt":"2025-04-17T10:27:00","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=173914"},"modified":"2025-04-17T17:03:29","modified_gmt":"2025-04-17T16:03:29","slug":"what-if-clean-beauty-is-exactly-what-we-need-right-now","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=173914","title":{"rendered":"What If Clean Beauty Is Exactly What We Need Right Now?"},"content":{"rendered":"\n

There\u2019s something quietly satisfying about the moments when we pare things back. When we stop overthinking and just ask: what do I really need? Maybe it\u2019s one great pair of jeans instead of five. It\u2019s choosing the good olive oil instead of grabbing whatever\u2019s on sale. Or maybe, it\u2019s realising that our skin doesn\u2019t need a 12-step routine to be healthy, happy, and glowing. Find out more in What If Clean Beauty Is Exactly What We Need Right Now?<\/em><\/p>\n\n\n\n

We\u2019re surrounded by advice, layers<\/a> upon layers of products, trends, and confusing skincare steps. Every week, there\u2019s a new ingredient to chase, a new warning to heed. And while it might not always be harmful on the surface, but if we don\u2019t really know what our skin actually needs, how can we expect it to thrive? We follow routines we don\u2019t fully understand, mix ingredients that don\u2019t belong together, and then wonder why our skin seems more stressed, not better.<\/p>\n\n\n\n

So, what if we pressed pause for a moment? What if instead of adding more, we took a breath and asked ourselves what really makes a difference? Maybe it\u2019s time to choose something truly clean<\/a>, skincare made with natural ingredients<\/a>, free from hidden chemicals, and safe enough to trust without second-guessing. Something that strips away the noise and brings us back to what actually works. <\/p>\n\n\n\n

That\u2019s where The Clean Beauty Club comes in. Founded by Emma and Aminah, two long-time friends who met at Glasgow School of Art over 20 years ago, this UK-based brand began with a familiar kind of frustration. The kind you feel after trying product after product, reading label after label, and still not finding anything that feels right.<\/p>\n\n\n\n

Back then, they were running a bath and body business but found themselves more inspired by the skincare they were making quietly, just for their own skin, blends that felt simpler, safer, and somehow more honest. These were the formulas that made sense to them, rooted in intention and care rather than trends or marketing claims, and they knew they had to share them.<\/p>\n\n\n\n

That same spirit of intention shaped everything that followed. From the beginning, they knew they didn\u2019t want preservatives, fillers, or stabilisers in their skincare. If an ingredient didn\u2019t serve the skin directly, it didn\u2019t belong.<\/p>\n\n\n\n

They committed to using no water in their formulations, which meant no need for preservatives at all. Every product they create is entirely oil-based and filled only with natural, purposeful components that actively benefit the skin.<\/p>\n\n\n\n

They\u2019ve always chosen the best-case scenario, formulating each product with the highest percentage of active, transformational ingredients. Nothing watered down, nothing added just to pad a formula or stretch the shelf life. <\/p>\n\n\n\n

That\u2019s been the standard since day one, and it hasn\u2019t changed. For them, clean beauty isn\u2019t a label, it\u2019s a commitment to integrity, simplicity, and creating products your skin will actually love.<\/p>\n\n\n\n

That\u2019s why The Clean Beauty Club isn\u2019t built on buzzwords. It\u2019s built on integrity. Every jar, bottle, and drop is made to be effective, fresh<\/a>, and truly clean. Because skin deserves more than marketing, it deserves honesty.<\/p>\n\n\n\n

You won\u2019t find endless steps or aggressive actives here. What you will find is a collection of products that are thoughtful, hard-working, and grounded in real skin needs. And yes, they smell amazing too.<\/p>\n\n\n\n

Let\u2019s start with Wonder Balm<\/strong>. This is the core of it all. Think of it like your skincare Swiss army knife: it melts away makeup, SPF, and the grime of the day, but it also soothes irritation, softens skin, and heals. People have used it on eczema, sunburn, even kitchen burns. <\/p>\n\n\n\n

And unlike other balms that sting your eyes or leave a residue, this one just feels… right. No sting, no dryness<\/a>, no tight feeling. Just clean, soft skin. You could literally stop there and your skin would thank you.<\/p>\n\n\n

\n
\"What<\/a><\/figure>\n<\/div>\n\n\n

But if you want to go further, they\u2019ve built the rest of the routine around it, step by step.<\/p>\n\n\n\n

Enter the serums. In the morning, it\u2019s time for the Glow Serum<\/strong>, lovingly nicknamed “Botox in a Bottle.” It blends botanical oils<\/a> and active ingredients that smooth out fine lines, even skin tone, and fight stress-related dullness. You can wear it on its own or mix it into your foundation for a dewy finish that says, “I drink water and mind my business.”<\/p>\n\n\n\n

At night, there\u2019s Beauty Sleep Serum<\/strong>. This is your fairy godmother in a bottle. Rich, nourishing, and deeply calming<\/a>, it gets to work while you sleep, because that\u2019s when your skin is in repair mode anyway. Wake up with skin that feels like you actually rested, even if you were up past midnight watching reality TV (no judgment).<\/p>\n\n\n

\n
\"What<\/a><\/figure>\n<\/div>\n\n\n

Want to go even deeper? Add a few drops of the Wonder Drops – Firming. <\/strong>It contain algae actives that boost collagen production by up to 19% in just 24 hours. If your skin is feeling tired or less plump than it used to, this is your go-to. <\/p>\n\n\n\n

\"Wonder<\/a><\/figure>\n\n\n\n

Wonder Drops – Clear<\/strong> Skin<\/strong> are packed with antibacterial and anti-inflammatory powers. Think breakouts, irritation, flare-ups. This little bottle can help calm it all down, fast.<\/p>\n\n\n\n

\"Wonder<\/a><\/figure>\n\n\n\n

The Mist<\/strong> comes next. A light, 100% natural orange flower water mist that adds hydration without any of the unnecessary fluff. It\u2019s what they call the “moisture sandwich”, a technique where you lock in hydration between layers of oil. Just a few sprays and you\u2019re ready for the next step. <\/p>\n\n\n

\n
\"The<\/a><\/figure>\n<\/div>\n\n\n

And then there\u2019s Wonder Mask<\/strong>. Most clay masks dry you out and leave you red-faced. Not this one. Made with French Green Clay, it draws out impurities while still being gentle enough for sensitive skin. Massage it in as you wash it off, and you\u2019ll get a light exfoliation too. Your face will look like it\u2019s just come back from a walk in the woods.<\/p>\n\n\n

\n
\"Wonder<\/a><\/figure>\n<\/div>\n\n\n

The full routine isn\u2019t about complexity. It\u2019s about rhythm. Cleanse, mist, treat, nourish. That\u2019s it. And if all you do is cleanse with Wonder Balm? That\u2019s still enough.<\/p>\n\n\n\n

Because what Emma and Aminah want you to know is this: skincare shouldn\u2019t feel like a science experiment. It should feel good. It should fit into your life. And it should help your skin feel more like you.<\/p>\n\n\n\n

This is what Emma told us:-<\/p>\n\n\n\n

Cent. What does the term clean beauty really mean? We hear it tossed about a lot, but I’m not sure the consumer really understands.<\/strong><\/p>\n\n\n\n

Emma. Generically, the term clean beauty can mean anything\u2014whatever people want it to mean. But for us personally, the reason we call our products clean beauty is simply because they are. They are entirely free of any preservatives, emulsifiers, or stabilizers. There’s nothing in them that’s a filler, and every single component is there to actively benefit your skin. Every ingredient is, in essence, clean, natural, and purposeful. That\u2019s why we decided to call ourselves The Clean Beauty Club.<\/p>\n\n\n\n

We had a different name for our company in the past, but we realized it was really important that, with so much information out there, if there was something truly natural, people should know that straight away. <\/p>\n\n\n\n

We\u2019re seeing the emergence of this so much in food and drinks right now – people are hugely concerned about UPF, and they are so much more interested in knowing what\u2019s in the products we put in and on our bodies. Looking at a packet or an advert for a product often doesn\u2019t tell us the truth about what\u2019s inside – so we decided to sing it loud for all to hear!<\/p>\n\n\n\n

\n\n\n\n

Do you still need to use preservatives in oil? So what do you use? And if not, how long will products actually last?<\/strong><\/p>\n\n\n\n

No, we don\u2019t use any preservatives whatsoever because we don\u2019t use water in our products. All of our products are entirely oil-based, and oil-based products don\u2019t need preservatives, which means they have a natural shelf life of a year. We keep our products really fresh, and nothing you can buy from The Clean Beauty Club will have sat on a shelf for months or years on end, as you might find with other products. That\u2019s just the way we\u2019ve designed our range to keep it as natural as possible.<\/p>\n\n\n\n

\n\n\n\n

Why did you decide to take this journey with skincare? It\u2019s already a saturated market. So, where did your passion come from, and what were your first steps?<\/strong><\/p>\n\n\n\n

We actually had a bath and body company for years before we launched Wonder Balm. We saw a gap in the market because, many years ago, we had a gift shop and struggled to find interesting and exciting soaps, candles, and bath and body products. There are thousands of them on the market now, but at the time, there really wasn\u2019t anything like that. So, we started making our own products.<\/p>\n\n\n\n

As we did that more and more, we realised these weren\u2019t actually the products we wanted or needed. In fact, we had our own little collection of skincare that we made just for ourselves. After running the bath and body company for a few years, we thought, \u201cWhy are we selling something we\u2019re not hugely, enormously passionate about?\u201d Meanwhile, we loved the skincare products we made for ourselves and knew they weren\u2019t available anywhere else. So, we tested them with a small audience, and the response was absolutely incredible.<\/p>\n\n\n\n

The reason we\u2019re still in business and continue to make these products is because our customers tell us\u2014and we know for ourselves\u2014that we wouldn\u2019t want to use anything else. The products are so incredible that we wouldn\u2019t want to be without them. That passion and excitement keep us going.<\/p>\n\n\n\n

\n\n\n\n

What are the products you felt were missing from your own regimes that you most wanted in the collection?<\/strong><\/p>\n\n\n\n

For us, it all started with Wonder Balm. We wanted something that truly did more than one thing\u2014something that performed a function, like cleansing skin or removing makeup, but also went beyond that. We wanted it to really change skin, nourish it, and be a one-stop shop.<\/p>\n\n\n\n

At the time, there weren\u2019t many balm cleansers available, and the ones we tried either stung your eyes while removing makeup or were gentle on the skin but didn\u2019t cleanse effectively. We wanted something that could do everything for us personally.<\/p>\n\n\n\n

That\u2019s how Wonder Balm came to be. Then, when people started asking for more products, we developed what was originally called Evening Serum, now renamed Beauty Sleep in a Bottle. It\u2019s a rich, nourishing overnight serum that, as very young parents, made us look a lot less tired. From there, every product we\u2019ve made has answered a call from our own skin.<\/p>\n\n\n\n

As we age, we\u2019ve added products to boost collagen production, for example. When we felt our skin wasn\u2019t well-hydrated, we introduced The Mist to use between Wonder Balm and The Serum. Everything has been created in response to what our skin needed.<\/p>\n\n\n\n

\n\n\n\n

What are you most proud of that you\u2019ve achieved with the brand?<\/strong><\/p>\n\n\n\n

The thing we\u2019re most proud of is that, in every product, we\u2019ve always gone with the absolute best-case scenario\u2014the best formulation we could possibly create with the highest percentage of active, transformational ingredients. We\u2019ve always kept it that way.<\/p>\n\n\n\n

Quite honestly, we could tone down many of our formulations, make them cheaper to produce, and easier to manufacture. But we know they would lose a certain amount of their magic, and we\u2019re just not prepared to let that happen. We\u2019re proud that, at no point, have we ever decided to decrease the power of our products.<\/p>\n\n\n\n

\n\n\n\n

What do we all need to do most to look after our skin? We ask because we\u2019re all drowning in the amount we\u2019re supposed to be doing. Surely this is really bad for our skin?<\/strong><\/p>\n\n\n\n

Yes, we completely agree. We tell people all the time that if they do nothing else, just use Wonder Balm. The reason for this is that we\u2019re up against so much with our skin\u2014makeup, SPF, pollutants, bacteria, and germs. The one thing we have to do is properly cleanse.<\/p>\n\n\n\n

The brilliant thing about Wonder Balm is that it cleanses without stripping the skin. You genuinely don\u2019t need to use any other product after it if you don\u2019t want to. If we were on a desert island, the one thing we\u2019d need would be Wonder Balm, and our skin would still be incredible because of it.<\/p>\n\n\n\n

Once upon a time, it may have been true that we didn\u2019t need to do much to our skin, but the world is different now. Makeup, pollutants, and other factors mean that the best thing we can do, morning and evening, is reset our skin. Remove anything that could cause damage, unclog it, and bring it back to its natural, nourished state. That\u2019s more than enough.<\/p>\n\n\n\n

At a time when beauty routines are often overloaded and underwhelming, The Clean Beauty Club gives us something rare: permission to do less. But better. This is skincare that meets you where you are. No pressure. No perfection. Just thoughtful formulas designed to bring skin back to balance, and help you feel more at home in your own skin. <\/p>\n\n\n\n

So whether you\u2019re a balm-only kind of person or ready to build your own \u201cmoisture sandwich,\u201d this might just be the moment to start fresh, with something truly clean, and deeply kind. Come see what that feels like.<\/p>\n\n\n\n

To read more and explore The Clean Beauty Club, visit Here<\/a><\/p>\n\n\n\n

If you enjoy reading What If Clean Beauty Is Exactly What We Need Right Now?<\/em> Why not try Youthful, Glowing Skin; The Best-Kept Secret in Hollywood<\/em><\/a><\/p>\n\n\n\n

.Cent Magazine London, Be Inspired; Get Involved<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s something quietly satisfying about the moments when we pare things back. When we stop overthinking and just ask: what…<\/p>\n","protected":false},"author":303,"featured_media":173965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[391],"tags":[1236,14677,16653,2498],"features_issues":[],"featured_themes":[16645],"ppma_author":[16876],"class_list":["post-173914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbd-fashion-beauty","tag-beauty","tag-clean-beauty","tag-cleasing-balm","tag-skincare","featured_themes-check"],"yoast_head":"\nWhat If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine<\/title>\n<meta name=\"description\" content=\"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.centmagazine.co.uk\/?p=173914\" \/>\n<meta property=\"og:site_name\" content=\"Cent Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T10:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T16:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nhi Phan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nhi Phan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914\"},\"author\":{\"name\":\"Nhi Phan\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/c808b8ada03cdfb0573c3eec49d215c2\"},\"headline\":\"What If Clean Beauty Is Exactly What We Need Right Now?\",\"datePublished\":\"2025-04-17T10:27:00+00:00\",\"dateModified\":\"2025-04-17T16:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914\"},\"wordCount\":2373,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1\",\"keywords\":[\"beauty\",\"clean beauty\",\"cleasing balm\",\"skincare\"],\"articleSection\":[\".Fashion & Beauty\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914\",\"name\":\"What If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1\",\"datePublished\":\"2025-04-17T10:27:00+00:00\",\"dateModified\":\"2025-04-17T16:03:29+00:00\",\"description\":\"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=173914#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What If Clean Beauty Is Exactly What We Need Right Now?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"name\":\"Cent Magazine\",\"description\":\"Be Inspired, Get Involved\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\",\"name\":\"Cent Magazine\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"width\":501,\"height\":503,\"caption\":\"Cent Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/c808b8ada03cdfb0573c3eec49d215c2\",\"name\":\"Nhi Phan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=gc4421acb99b696907a2b14623d8b0a25\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=g\",\"caption\":\"Nhi Phan\"},\"sameAs\":[\"http:\\\/\\\/www.centmagazine.co.uk\"],\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?author=303\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine","description":"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"What If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine","og_description":"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.","og_url":"https:\/\/staging.centmagazine.co.uk\/?p=173914","og_site_name":"Cent Magazine","article_published_time":"2025-04-17T10:27:00+00:00","article_modified_time":"2025-04-17T16:03:29+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","type":"image\/png"}],"author":"Nhi Phan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nhi Phan","Estimated reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#article","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914"},"author":{"name":"Nhi Phan","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/c808b8ada03cdfb0573c3eec49d215c2"},"headline":"What If Clean Beauty Is Exactly What We Need Right Now?","datePublished":"2025-04-17T10:27:00+00:00","dateModified":"2025-04-17T16:03:29+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914"},"wordCount":2373,"publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","keywords":["beauty","clean beauty","cleasing balm","skincare"],"articleSection":[".Fashion & Beauty"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914","url":"https:\/\/staging.centmagazine.co.uk\/?p=173914","name":"What If Clean Beauty Is Exactly What We Need Right Now? | Cent Magazine","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#primaryimage"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","datePublished":"2025-04-17T10:27:00+00:00","dateModified":"2025-04-17T16:03:29+00:00","description":"Maybe it\u2019s time to choose something truly clean, skincare made with natural ingredients, free from hidden chemicals, and safe.","breadcrumb":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.centmagazine.co.uk\/?p=173914"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#primaryimage","url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/staging.centmagazine.co.uk\/?p=173914#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.centmagazine.co.uk\/"},{"@type":"ListItem","position":2,"name":"What If Clean Beauty Is Exactly What We Need Right Now?"}]},{"@type":"WebSite","@id":"https:\/\/staging.centmagazine.co.uk\/#website","url":"https:\/\/staging.centmagazine.co.uk\/","name":"Cent Magazine","description":"Be Inspired, Get Involved","publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.centmagazine.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.centmagazine.co.uk\/#organization","name":"Cent Magazine","url":"https:\/\/staging.centmagazine.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","contentUrl":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","width":501,"height":503,"caption":"Cent Magazine"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/c808b8ada03cdfb0573c3eec49d215c2","name":"Nhi Phan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=gc4421acb99b696907a2b14623d8b0a25","url":"https:\/\/secure.gravatar.com\/avatar\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=g","caption":"Nhi Phan"},"sameAs":["http:\/\/www.centmagazine.co.uk"],"url":"https:\/\/staging.centmagazine.co.uk\/?author=303"}]}},"jetpack_sharing_enabled":true,"authors":[{"term_id":16876,"user_id":303,"is_guest":0,"slug":"nhi-phan","display_name":"Nhi Phan","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/35384bc276917dd25d56b96debb4b00b87ebd166c7049db7732f14c60248f12c?s=96&d=mm&r=g","author_category":"","first_name":"Nhi","last_name":"Phan","user_url":"http:\/\/www.centmagazine.co.uk","job_title":"","description":""}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/What-If-Clean-Beauty-Is-Exactly-What-We-Need-Right-Now-feature-image.png?fit=300%2C300&ssl=1","_links":{"self":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/173914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/users\/303"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173914"}],"version-history":[{"count":4,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/173914\/revisions"}],"predecessor-version":[{"id":174006,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/173914\/revisions\/174006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/media\/173965"}],"wp:attachment":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173914"},{"taxonomy":"features_issues","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatures_issues&post=173914"},{"taxonomy":"featured_themes","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatured_themes&post=173914"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=173914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}