{"id":174119,"date":"2025-04-23T16:41:08","date_gmt":"2025-04-23T15:41:08","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=174119"},"modified":"2025-04-23T16:43:34","modified_gmt":"2025-04-23T15:43:34","slug":"from-pretty-flowers-to-weird-plants-for-awesome-miracles","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=174119","title":{"rendered":"From Pretty Flowers to Weird Plants for Awesome Miracles"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-b4dde317392670463ca3b270a3e8ce34 wp-block-paragraph\">As a child, did you believe that if you got caught by a stinging nettle, then if you rubbed it with a Doc leaf, it would stop hurting? \u00a0While there&#8217;s no definitive scientific proof of its efficacy, studies suggest it might offer some pain relief, potentially due to the dock leaf&#8217;s cooling effect or a placebo effect We may not think twice, but as humans, it seems likely that we began using plants and flowers for health and hygiene purposes thousands of years ago. This practice dates back to the Old Stone Age, utilising plants for wound care and sanitation. \u00a0The use of plants for hygiene was further supported by the discovery of the first soap in 3000 BC. From Pretty Flowers to <a href=\"https:\/\/staging.centmagazine.co.uk\/the-wonderful-world-of-weird-plants\/\">Weird<\/a> Plants for Awesome Miracles, find out more about why the power of plants, even as images, has a strong message.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-7d3f2d6b8024970660ddfbb4544748c5 wp-block-paragraph\">Image left \u00a0<a href=\"https:\/\/www.instagram.com\/rememberingtobreathe\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Samantha Inman @rememberingtobreathe<\/a><em>.<\/em> \u00a0<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-35f112d3152e7a5390e95735f2bb972a wp-block-paragraph\">Plants and flowers have been used for personal hygiene purposes throughout history, with examples including using herbs to wash clothing and using flowers to make perfumes.&nbsp; It was the Babylonians who were credited with creating the world&#8217;s first soap.  From scented soaps to perfumed pomades, our relationship with flora and fauna is never-ending. Not only do we use it to heal, to cleanse and to smell good, even the images of these natural phenomena can lift our spirits. So beautiful are they to look at, think of just how many artists through time have used them as a subject.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-8e76b4dfcfb79e62c12d0ba6f8af145d wp-block-paragraph\">Yet there is a secondary thinking to the visual representation of plants when seen on packaging.  In days when not all people could read, visuals helped many people navigate to find the correct item needed.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9b52b5e718b528278310392d2f493857 wp-block-paragraph\">Granado the\u00a0a traditional Brazilian perfumery and pharmaceutical brand, established in 1870 in <a href=\"https:\/\/staging.centmagazine.co.uk\/xxl-riot-of-colours-in-rio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rio de Janeiro<\/a>.\u00a0It was originally a pharmacy, founded by Jos\u00e9 Antonio Coxito Granado, and was known for using natural ingredients, particularly those sourced from the Teres\u00f3polis region.\u00a0Their packaging, even from the early days, had images of plants, flowers and seeds, as a way to let those who may not have been able to read complex information a direct route into understanding the cornerstones of the products they could buy<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-824293ccaa48b88cd0f035117a7e2b41 wp-block-paragraph\">The brand emphasises, even now and in the early days, their use of natural ingredients, reflecting the house&#8217;s origins as a pharmacy that used locally sourced plants and herbs.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-at-15.31.03.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"327\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-at-15.31.03.jpg?resize=580%2C327&#038;ssl=1\" alt=\"plant pattern from granado\" class=\"wp-image-174187\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-at-15.31.03.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-at-15.31.03.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-at-15.31.03.jpg?resize=768%2C433&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-472d2d5a368f32742fddaffa860246b9 wp-block-paragraph\">The Granado Pharm\u00e1cias story really began when this entrepreneur started selling his own natural remedies, created from the plants, herbs and flowers Jos\u00e9 found growing in his home of Teres\u00f3polis, a stunning, mountainous region of Rio. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-53fdc941a34a4467136bbd2e399d0bdd wp-block-paragraph\">From these humble beginnings, a whole business flourished, and several years ago the house was revitalised using the same values of its originator whilst creating new product lines including colognes and scented candles. All the products still have the distinctive celebratory packaging with <a href=\"https:\/\/staging.centmagazine.co.uk\/solid-as-a-rock\/\" target=\"_blank\" rel=\"noreferrer noopener\">flora and fauna.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Key-130-.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"468\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Key-130-.jpg?resize=580%2C468&#038;ssl=1\" alt=\"Lake 1928 Brazilian  artist  Tarila do Amaral- Royal Academy of Art\" class=\"wp-image-174158\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Key-130-.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Key-130-.jpg?resize=300%2C242&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/Key-130-.jpg?resize=768%2C620&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-5efb27aa995e9a6b4a9a0322f6f26efb wp-block-paragraph\">Lake 1928 Tarila do Amaral- Royal Academy of Art <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ce2b3b0e49a17ceb8fea71d6792156ed wp-block-paragraph\">Recently, the House was a sponsor at an exhibition of Brazilian Art at the Royal Academy of Art in London. On show were an amazing cross-section of works from traditional to modernist Brazilian artists.  Some of people, some of places and other parts of the beautiful country that is Brazil. For those who have never been to this towering South American land, the paintings caught the power, beauty and vibrancy of the country.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d4466c3df0f0f846e7b9853a7c51389d wp-block-paragraph\">The synergy between Granado and the exhibition in many ways reflected the very essence of what Granado stands for: Colour, life, vitality and passion.  And it is these values that are so closely utilised to wrap each item.  The packaging, always so arresting and colourful, has its roots in the early days of the house.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9ddce4ce2b0072958583d12e7839d5e6 wp-block-paragraph\">\u00a0Sissi Freeman, the marketing and sales director of Granado, tells .Cent about this strong natural connection.<\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-60b9129c89e5e1761f42dcf08d197c83 wp-block-paragraph\"> &#8220;<strong><em>We do work with local artists, local designers. But we have our archives, and the archives, if you look at the old apothecary designs, they were actually all handmade.  So it&#8217;s very inspirational. We do go back.   Many of the elements are from the archives,  not drawings that we created, but were actually from the cover of an old almanack<\/em><\/strong>&#8220;.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-96d8d2cfb1608a16777232df411aa8ec wp-block-paragraph\"> She carries on saying<\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-21fd1061134e3419bb51b4acd3fbfb37 wp-block-paragraph\"> <strong><em>&#8220;When I think of why so much colour, I mean, in Brazil we love colour, it is really a very intrinsic thing.  I think Brazilians are very joyful, very colourful, and I think when we started redesigning our packaging about 20 years ago, initially one of the strategies at the time was that I wanted to preserve these traditional elements&#8221;<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e2473e1b1662192494cd1f675089d75f wp-block-paragraph\">She also explained that when it came to the packaging, she wondered how they could make the packaging stand out and look fresh and modern,  brighter, cleaner, and fresher using contemporary<br \/>colours.  That was one of the first things they did, and then the House started working with Brazilian designers as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/From-Pretty-Flowers-to-Weird-Plants-for-Awesome-Miracles.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"723\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/From-Pretty-Flowers-to-Weird-Plants-for-Awesome-Miracles.jpg?resize=580%2C723&#038;ssl=1\" alt=\"Granado store in Brazil\" class=\"wp-image-174188\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/From-Pretty-Flowers-to-Weird-Plants-for-Awesome-Miracles.jpg?w=821&amp;ssl=1 821w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/From-Pretty-Flowers-to-Weird-Plants-for-Awesome-Miracles.jpg?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/From-Pretty-Flowers-to-Weird-Plants-for-Awesome-Miracles.jpg?resize=768%2C958&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-11fc33c079d64a8f05c323b07cbd61e4 wp-block-paragraph\">Interestingly, the Christmas collections and often the Mother&#8217;s Day gifting are where Grando go all out. And each year they pick something different. So there was a year that they picked the Blue Toucan, which is called the arara.  Also partnering with <a href=\"https:\/\/staging.centmagazine.co.uk\/milan-revealing-see-how-our-senses-meet-emotional-design\/\">NGO<\/a>, Instituto Arara Zoo, the Institute of the Bluebirds means a percentage of sales goes to the NGO. Part of the proceeds went to help them get these animals that had been captured illegally, and to reintroduce them into nature.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-76131c62716a97cb703750e0529c5b45 wp-block-paragraph\">Also, other NGOS they have worked with included one that reforests the Atlantic rainforest, which is where the animals all live.   She says,<\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-f33700ed1749ef6a9671f82603357d4f wp-block-paragraph\"><strong><em>&#8220;People think of the Amazon, but it&#8217;s really on the coastline where the leopards and the toucans live.  That&#8217;s when we started inserting them in the drawings.  What&#8217;s interesting is that we actually started doing this when we started selling outside of Brazil.  When we were in Brazil, we didn&#8217;t realise it,  almost like a cliche, but you go abroad, and you realise that that was one of the things that people outside of here were curious and intrigued about is our beautiful wildlife&#8221;.<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-fbc80fe9c48d79232d24dc19cf0d5ecf wp-block-paragraph\">The flora and fauna of Brazil are very evident in the latest launch, Citrus Brasilis. A bright, vibrant citrus perfume created with the nose Quentin Bisch, in celebration of the joy of these bright indigenous fruits. Interestingly,<a href=\"https:\/\/staging.centmagazine.co.uk\/scented-joy-from-our-beautiful-sacred-earth\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Quentin Bisch<\/a> had an olfactory memory of his mother having an orange tree in her garden.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-1e548ececaf62f51026c0ad7f208be0f wp-block-paragraph\">The owner of the apothecary, the Portuguese Jos\u00e9 Antonio Coxito Granado,\u00a0produced remedies, cosmetics and other products\u00a0made from plants, herbs native\u00a0to the country, but he also planted a variety of citrus trees in his own farm orchard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/485750896_4075353036043307_4490203013093465159_n.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"723\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/485750896_4075353036043307_4490203013093465159_n.jpg?resize=580%2C723&#038;ssl=1\" alt=\"Jos\u00e9 Antonio Coxito Granado\" class=\"wp-image-174189\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/485750896_4075353036043307_4490203013093465159_n.jpg?w=821&amp;ssl=1 821w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/485750896_4075353036043307_4490203013093465159_n.jpg?resize=241%2C300&amp;ssl=1 241w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/04\/485750896_4075353036043307_4490203013093465159_n.jpg?resize=768%2C958&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-8a611859b1a2ebdeb1135acaf15a5b9d wp-block-paragraph\">Jos\u00e9 Antonio Coxito Granado<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d79c6a53709bd8f45acdea9aa80ceced wp-block-paragraph\">Utilising them, he produced early products like aromatic Orange Water, Lemon spirit and Bitter Orange peel spirit. And it is these fruits that inspire this new fragrance.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-b1635ec3617c094679c81607e88cc698 wp-block-paragraph\">Opening with a rush of effervescent, fresh, vibrant and sweet Mandarin, Lemon and Bergamot.  An explosion of brightness like the Brazilian sun, that is followed up with more freshness, here with a compelling green tinge via Mint and sweet-sour Kumquat, mingled with the exquisite and grand flower that is Jasmine.  To bring a full life to this explosive formula, the base brings an earthy warmth via Patchouli Musk and Violet leaves.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-69314c75a32fcc4a7be95d6b911aead8 wp-block-paragraph\">As fresh as it is bold, there is a sense of &#8216;clean&#8217; from this elixir, and it&#8217;s important to understand that in Brazil, cleanliness is core to the way people live. With the searing temperatures, people may well shower three times a day. As well, Brazil is one of the world&#8217;s largest exporters of Oranges, so together the citrus spray is akin to Brazil in a bottle.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-b0d6e4de67dfb28d169f1c7dc934055f wp-block-paragraph\">One of the most pleasing scents to most people is the smell of fruits and flowers, plants and bushes. Something we instinctively connect with.  It&#8217;s a guttural <a href=\"https:\/\/staging.centmagazine.co.uk\/enchanting-christmas-at-waddesdon-dive-into-the-sleeping-beauty-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">experience<\/a>, so even better when it&#8217;s bottled and ready for us to anoint ourselves with, come spring, summer, autumn or winter with a blast of Brazilian passion.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-cc3abec7caac3552108def0487adbee0 wp-block-paragraph\">Citrus Brasilis from <a href=\"https:\/\/www.granado.uk\/uk\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=WP%20%7C%20UK%20%7C%20Search%20%7C%20Brand&amp;utm_id=21083622673&amp;gad_source=1&amp;gbraid=0AAAAApQ2PrXpWPKwY88dYGP-7XkJkjgfa&amp;gclid=CjwKCAjwn6LABhBSEiwAsNJrjt-ppRQHzdu39_VBeKNgceFbrXchunwk0e9lpLE79m5aJGQ2rE5-qhoCRmkQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Grando.uk<\/a> is available from May 2025.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-652aa679f01c8581630d27b0b3d3d49a wp-block-paragraph\">If you enjoyed reading <em>From Pretty Flowers to Weird Plants for Awesome Miracles, <\/em>then why not read<em> <a href=\"https:\/\/staging.centmagazine.co.uk\/explore-beautiful-land-art-at-waddesdon-manor\/\">Explore Beautiful Land Art Here<\/a><\/em><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d1461875a62f85b03c6e0c34d95a8d8c wp-block-paragraph\">.Cent Magazine London. <strong>Be Inspired; <em>Get Involved<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a child, did you believe that if you got caught by a stinging nettle, then if you rubbed it&#8230;<\/p>\n","protected":false},"author":4,"featured_media":174193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16616,10],"tags":[],"features_issues":[],"featured_themes":[15856],"ppma_author":[16670],"class_list":["post-174119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-fragrance","category-news","featured_themes-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Pretty Flowers to Weird Plants for Awesome Miracles | Cent Magazine<\/title>\n<meta name=\"description\" content=\"From Pretty Flowers to Weird Plants for Awesome Miracles explores the new scent from Granado the Brazilian perfumery\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Pretty Flowers to Weird Plants for Awesome Miracles | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"From Pretty Flowers to Weird Plants for Awesome Miracles explores the new scent from Granado the Brazilian perfumery\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.centmagazine.co.uk\/?p=174119\" \/>\n<meta property=\"og:site_name\" content=\"Cent Magazine\" \/>\n<meta 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