{"id":178439,"date":"2025-06-27T17:23:47","date_gmt":"2025-06-27T16:23:47","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=178439"},"modified":"2025-06-30T11:18:24","modified_gmt":"2025-06-30T10:18:24","slug":"olfactory-poetry-at-selfridges-marc-antoine-barrois-reveals-his-magic","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=178439","title":{"rendered":"Olfactory Poetry at Selfridges: Marc-Antoine Barrois Reveals his Magic"},"content":{"rendered":"\n

In the effervescence of Oxford Street, in London, an exceptional perfume now floats in the air. This June 26 marks a new page in the singular history of Marc-Antoine Barrois, the Parisian designer whose universe oscillates between haute couture and haute parfumery, between tradition and modernity. Find out more here in Olfactory Poetry at Selfridges: Marc-Antoine Barrois Reveals his Magic<\/em>.<\/p>\n\n\n\n

Image\u00a0on the left-hand side: Marc-Antoine Barrois. Marc-Antoine Barrois and Quentin Bisch.<\/p>\n\n\n\n

It is in the heart of the mythical London store Selfridges, a world-renowned temple of innovation and luxury<\/a>, that Maison Barrois unveils its olfactory creations, wrapped in poetry, demand and timeless elegance.<\/p>\n\n\n\n

“We can’t wait to share our magic within the walls of Selfridges”<\/strong><\/em><\/p>\n\n\n\n

Marc-Antoine Barrois Team<\/p>\n\n\n\n

Behind this arrival lies the story of a creator with a singular background. With ten years in the demanding workshops of Dominique Sirop and Jean-Paul Gaultier, Marc-Antoine Barrois founded his own Maison de couture, an independent place where tailor-made rhymes with creative audacity. But in 2016, a new adventure began: that of perfumes<\/a>.<\/p>\n\n\n\n

In collaboration with his friend, the visionary perfumer Quentin Bisch, they imagine together fragrances that tell stories, far from the expected standards. From the mineral leather of Ganymede<\/em>, rewarded and become iconic, to the floral freshness of Tilia<\/em>, through Encelade<\/em>, each essence is a fragment of the universe<\/a>, a piece of a dream captured in a bottle.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Images Marc-Antoine Barrois<\/p>\n\n\n\n

Their latest creation, Aldebaran<\/em>, launched at the Design Salon in Milan in an award-winning immersive installation, embodies this bold optimism unique to Maison Barrois and is exclusive to Harrods. In 2025, poetry will extend to a collection of elegant white shirts, witnesses of discreet and sincere know-how.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Image Marc-Antoine Barrois<\/p>\n\n\n\n

This partnership with Selfridges is therefore not trivial. A true laboratory of ideas and sustainable initiatives, the London department store has been known for reinventing the shopping experience for more than a century, transforming its spaces into places of exchange, creation<\/a> and reflection.<\/p>\n\n\n\n

“At Selfridges, we like to go beyond expectations by bringing together brands that embody craftsmanship, creativity and a singular vision” <\/em><\/strong><\/p>\n\n\n\n

Jasmine Gerring, perfume buyer at Selfridges store<\/p>\n\n\n\n

Marc-Antoine Barrois’ installation in Selfridges perfumeries, whether in London, Birmingham or Manchester, is part of this desire to sublimate rare know-how and meaningful brands. Respectful of the environment, Maison Barrois focuses on sustainable ingredients and eco-responsible packaging, faithful to its commitments.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

Image .Cent<\/p>\n\n\n\n

In the cosy world of luxury, few houses are able to combine sincerity, imagination and respect. Marc-Antoine Barrois, on the other hand, is not content to create perfumes<\/a>: he sculpts memories, awakens emotions, and invites everyone to rediscover their own olfactory universe.<\/p>\n\n\n\n

History is now written in Selfridges. The scent of a new chapter.<\/p>\n\n\n\n

If you enjoyed reading Olfactory Poetry at Selfridges: Marc-Antoine Barrois Reveals his Magic<\/em>, why not read The New Scent of A Walk Along the Ponds<\/em><\/a> here.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In the effervescence of Oxford Street, in London, an exceptional perfume now floats in the air. 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