{"id":179972,"date":"2025-08-11T01:05:00","date_gmt":"2025-08-11T00:05:00","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=179972"},"modified":"2025-08-08T11:35:42","modified_gmt":"2025-08-08T10:35:42","slug":"fall-in-love-with-a-mystical-musical-and-perfumed-memory","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=179972","title":{"rendered":"Fall In Love With A Mystical Musical and Perfumed Memory"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-9e0ff96559c7a784a8a693cceffa51b2 wp-block-paragraph\">Young Italians, brother and sister Andrea &amp; Chiara Valdo, arrived in London and the first thing they did was catch a musical sightseeing bus, one that took them from the central london location of Handel House, also the home of Jimi Hendrix in the late 1960s, via that famous zebra crossing in Abbey Road in 1969 where four Beatles had their picture taken in motion. Next up, to Camden in the 1980s, for a ska-filled two-tone time. Camera in hand, flash at the ready, crossing over to west London to hang in 1976 with The Clash, before turning left into <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/the-scented-story\/\">Ladbroke Grove<\/a> <\/strong>in the early 1980s for a dance alongside the Jazzy B sound systems. The bus goes back and forth in time, from the 50s to the 90s onwards to the 2020s. The most important stop for them was in 1985 at Wembley Stadium when the world turned its eyes to London for The Gig of the century; Live Aid. Here, they feel the bright lights of the city in one space. They may well have gotten off the bus, for a while, their camera stuffed with images, but the motor keeps on going into London&#8217;s musical future. So inspired by it, these perfume-making siblings create a juice in celebration. Meet the new Jusbox perfume, London Hall, here in <em>Fall In Love With A Mystical Musical and Perfumed Memory<\/em>.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-8641abecdc1bde5610e7d8890b79d6f0 wp-block-paragraph\">Growing up as a teenager, in different places around the world, music would likely have been part and parcel of that journey. Aiding a life more full of emotion with a tune for every part. Music is global, more so now than ever, but there are a few key cities in the world renowned for the sounds and melodies, raps and fusion tunes they produce. Let&#8217;s face it, London has created musical memories for many. And for Italian perfumers Andrea &amp; Chiara Valdo, it was no different. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"386\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?resize=580%2C386&#038;ssl=1\" alt=\"\" class=\"wp-image-180230\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/edinburgh-1021490_1280.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ffe7c084de63ce088f284f428823a6ba wp-block-paragraph\">The recollection of a first love, a special holiday song, a chart topper beloved by two friends, a conscious moment in time. Memories are for us all, the &#8216;records&#8217; of our experiences, both conscious and unconscious. The brain&#8217;s way of recording, storing, and retrieving information about our past experiences.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-06669281f25ca76ca09cc53f93f3a6b9 wp-block-paragraph\">Another great memory maker is perfume; the nose connects with the brain, and certain scents will deliver us back to a time, a place, a person. Just like a song, the two are human, powerful &#8216;photographs&#8217; <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9c30898a072fcf5424c6b55fe145910a wp-block-paragraph\">London has been the birthplace of many musical movements, such as Punk and Britpop, and is home to iconic artists like David Bowie, <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/clashsolomon-joy\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Clash<\/a><\/strong>, Amy Winehouse and The Rolling Stones; a set of musicians and songstresses that have kept the beacon of brightness alive in this city<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ff047cc8ed707ab25169dd23a4c9c4b7 wp-block-paragraph\">As lovers of music, the dynamic perfumed duo have created a collection of fragrances all based around music, with their latest being a love letter in scent to London called London Hall<\/p>\n\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color wp-elements-454c8905db368605c32a642a37494d09 wp-block-paragraph\">&#8216;<strong><em>It is the summer of 1985 that we truly experience it for the first time, as if we already knew it, as if the atmosphere was completely familiar. We immediately realise that this city is the temple, the cradle, the muse, the melting pot that fascinates and inspires every music lover as if it were an open-air concert hall.<\/em><\/strong>&#8216;<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-b3e4c8db346f07565613446dc1e4f42d wp-block-paragraph\">Andrea &amp; Chiara Valdo<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-c32e5dffa97e200e99512c66f7a6b63b wp-block-paragraph\">Music in London is diverse and eccentric; it&#8217;s the city that gave birth to riotous <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/punk-eternality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Punk<\/a><\/strong> music but also The Kinks, who could quite happily sing about a nice cup of tea. It created its own style of reggae called Lovers Rock, to hardcore Grime via Glam Rock and the New Romantics. So, how did they look to interpret these diverse sounds into scent?<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-a59afe808ac5270bf9fc8fc8bc861e72 wp-block-paragraph\">They choose to pair up again with master Perfumer Julien Rasquinet, with whom they have collaborated several times. And together they wove the different scented melodies, the multiple facets of London, from raw and dirty streets to flower-filled parks and traditional stores. Its modernity and its heritage.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-8cbf02744e3d4a876f6a4ffe1179b4e0 wp-block-paragraph\">It opens boldly, singing loudly with the warmth of spice, of soft, sweet tinge of leather from Saffron and woody-earthy Cumin, followed by a hint of sharpness from Lemon. Akin to the shiny leather jacket of a dynamic rocker, hard edged by very lovable.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-531e768a65c9e60e6f02c7fcd9b77b60 wp-block-paragraph\">The heart of this scent is a tribute to the great gardens and floral parks of the renowned town. Here, a fusion of bold buds ripens to bring a rich bouquet, the best there is, which includes rich Bulgarian Rose, the perfect medling scent of Freesia alongside the regal queen Jasmin Absolute. But this is London, so woody balsamic smoke of Olibanum reminds us this is a city of stratas, and where rich and poor, dirty and clean, rock, pop and classical meet, so resinous, and leathery aroma, with sweet, woody, and animalic facets tie up the heart and echo an ambery finish via Labdanum Resinoid<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/JB_LONDON-HALL-78ML-VINYL-PRESS-RELEASE.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"662\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/JB_LONDON-HALL-78ML-VINYL-PRESS-RELEASE.jpg?resize=580%2C662&#038;ssl=1\" alt=\"\" class=\"wp-image-180228\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/JB_LONDON-HALL-78ML-VINYL-PRESS-RELEASE.jpg?w=850&amp;ssl=1 850w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/JB_LONDON-HALL-78ML-VINYL-PRESS-RELEASE.jpg?resize=263%2C300&amp;ssl=1 263w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/08\/JB_LONDON-HALL-78ML-VINYL-PRESS-RELEASE.jpg?resize=768%2C876&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-f87b6211838bbcbb8a4e94faab727320 wp-block-paragraph\">The crescendo of the significant tune comes in the &#8216;sounds&#8217; of woods via Cedarwood and animalic Leather, alongside damp earth of Patchouli and a finale of eahy grassy smoke via decadent and delicious Vetiver.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-90f96833a2f4b23d79c8fbd05abf5a3c wp-block-paragraph\"><strong><a href=\"https:\/\/staging.centmagazine.co.uk\/hidden-secrets-are-now-found-in-london\/\" target=\"_blank\" rel=\"noreferrer noopener\">London<\/a><\/strong> Hall by Jusbox is an Eau de Parfum, a love song if you like, to the city and its vibrant and eclectic music scene. Spicy at the top to reflect the city&#8217;s dynamic energy, its modernism, its never-stand-still attitude, but a floral heart draws in the  English <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/opposites-gardens-in-the-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">gardens <\/a><\/strong>and iconic parks bursting with freshness and life. A final play is the heritage of the city, its institutions like  Harrods, the renowned British landmark where fashion, culture, and history intersect. This is a fiery, deep, magnetic elixir that is as enigmatic and charming as the city itself.  And just like London, it&#8217;s not for the faint-hearted but is for lovers of greatness.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-affced608cb8ef95480aac9208db44e8 wp-block-paragraph\">Available, exclusively worldwide at <a href=\"https:\/\/www.harrods.com\/en-gb\/designers\/jusbox?srsltid=AfmBOoqGIguOTbOe14C0uR1PTx4cDKcJ5T66EbBKKtzqwpEy8BUUmbq8\" target=\"_blank\" rel=\"noreferrer noopener\">Harrods<\/a> only. To find out all about all the other perfumed notes from <a href=\"https:\/\/www.jusboxperfumes.com\/en?srsltid=AfmBOoqPKLnqapMZTOtIpX7Gl82hZokA-o5J1geit-T13zSETBwpbAHs\" target=\"_blank\" rel=\"noreferrer noopener\">jusboxperfumes.com please visit here<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-b720b827b4d2cd2c9a3abafba0bb3459 wp-block-paragraph\">If you enjoyed reading <em>Fall In Love With A Mystical Musical and Perfumed Memory, <\/em>then why not read <a href=\"https:\/\/staging.centmagazine.co.uk\/bright-young-things-the-magic-tempting-culture-of-youth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bright Young Things <\/a>here<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-f0ce12bbf1b4267c616b9650382208a6 wp-block-paragraph\">.Cent Magazine London; <strong><em>Luxury Minded<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Young Italians, brother and sister Andrea &amp; Chiara Valdo, arrived in London and the first thing they did was catch&#8230;<\/p>\n","protected":false},"author":4,"featured_media":180237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"features_issues":[],"featured_themes":[],"ppma_author":[16670,16946],"class_list":["post-179972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100-percent-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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