{"id":186546,"date":"2025-10-27T18:34:54","date_gmt":"2025-10-27T17:34:54","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=186546"},"modified":"2025-10-27T19:02:20","modified_gmt":"2025-10-27T18:02:20","slug":"aesop-steorra-perfume-scent-of-myth","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=186546","title":{"rendered":"Steorra: Aesop\u2019s New Perfume That Captures the Scent of Myth"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-1d2dd9af3c4c798e3607952df7da99f6 wp-block-paragraph\">A scent made from a constellation of ingredients; a near-citrus spark that burns into warmth. The new Aesop Perfume &#8220;Above Us, Steorra Eau de Parfum&#8221; for October 2025 reaches beyond the earth and into myth and legend, with each perfume ingredient having a unique and rich history. From Amber tears and mystical creatures, to star-crossed lovers and gifts from kings, these ingredients carry stories from the earth to the heavens, and form a celestial archive in the new fragrance by Aesop. Read <em>Steorra: Aesop&#8217;s New Perfume That Captures the Scent of Myth<\/em> to find out more about these fascinating stories.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-f41adefd2523a7e2aab5e3c1345e844b wp-block-paragraph\">Image on left hand side taken by <strong><a href=\"https:\/\/jasony.com\/#masonry\" target=\"_blank\" rel=\"noreferrer noopener\">Jason Yates<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-44ea82fa83ed088882686685f1bd5adc wp-block-paragraph\"><a href=\"https:\/\/www.aesop.com\/fragrance\/opulent\/above-us--steorra-eau-de-parfum\/FR32.html#tab=description\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Above us, Steorra EDP<\/strong> <strong>Aesop 2025<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-7fc18aef17cf301acf71d1dd76fc0c3f wp-block-paragraph\">Aesop&#8217;s new Eau de Parfum, &#8220;Above us, Steorra&#8221;, has a celestial description, as the perfume is inspired by the glorious night sky. The ingredients of this new perfume are like a meeting of individual stars, and the overall scent is a constellation of &#8220;near-citrus spice&#8221;, with an Amber and a woody aroma.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-a777f8c1fac563cbf459eeaa0700d441 wp-block-paragraph\"><strong>Top Notes<\/strong> <strong>Perfume<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-4670d330ae538fcf22e1bc4f8a9af438 wp-block-paragraph\">Top notes of Cardamom, Bergamot and Elemi open up the perfume with a soft spice and bright &#8216;light&#8217;, with a whisper of pine. The Elemi creates a fresh first breath, like a whimsical breeze.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-8ea23b2baef92be5192f789760cfba7e wp-block-paragraph\"><strong>The Heart<\/strong> <strong>Perfume<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-0914a6a7380279a64081a929c38cb8f5 wp-block-paragraph\">The middle notes are a mixture of Frankincense, Labdanum and Cypriol Heart. The Frankincense and Labdanum, with a hint of the Vanilla Bean base note, create the imagined scented accord of Amber. Cypriol Heart grounds the scent, as the soft spice of Cardamom melds in the opening notes to a glimmering warmth in the base.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e184f06bd438edcc1c377407dc06bdb5 wp-block-paragraph\"><strong>The base notes perfume.<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-febcc6a5ab68c4ffcc7ca60f97e2ee51 wp-block-paragraph\">Vanilla Bean, Cinnamon and Cypriol Heart are the base notes of the fragrance; a sweet and warm facet, emphasised by the Cinnamon with an addition of another warm spice. An earthy tone is added to the base by the Cypriol Heart, making sure the fragrance is a cosmic journey of smell from the stars to <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/the-perfume-creator-with-personal-growth-in-the-soil\/https:\/\/staging.centmagazine.co.uk\/the-perfume-creator-with-personal-growth-in-the-soil\/\" target=\"_blank\" rel=\"noreferrer noopener\">soil<\/a><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-pixabay-301669.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-pixabay-301669.jpg?resize=580%2C387&#038;ssl=1\" alt=\"\" class=\"wp-image-186674\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-pixabay-301669.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-pixabay-301669.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-pixabay-301669.jpg?resize=768%2C512&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-5cd32bf068c59b9717a4006df8c8cc89 wp-block-paragraph\">Dried bark strips<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d10929b3d41c1624cdb71a85e6f06a95 wp-block-paragraph\"><strong>Perfume Ingredients<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ff264d3566f6de193afcfc0f7f17809f wp-block-paragraph\">The ingredients individually are somewhat mythical, <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/love-the-magical-hotels-that-bring-childhood-dreams-to-life\/\" target=\"_blank\" rel=\"noreferrer noopener\">magical<\/a><\/strong> even, linking the perfume to the stars. Each ingredient has a story, from Ancient Greece to Biblical tales, and many of these notes have been with us as humans since the beginning of time.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-f80e4bc191843895b2ec05344da1221f wp-block-paragraph\"><strong>Frankincense <\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e2652002f5c1da25f5d41abe3492f761 wp-block-paragraph\">Frankincense is most commonly associated with the story of the birth of baby Jesus; the three wise men followed a star, a celestial event that guided them to Jesus, and gave gifts of Gold, Frankincense and Myrrh. However, Frankincense and Myrrh as a combination had been around long before the baby Jesus was said to have been born.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-4be0677ec9faac81bb72514d09fba25f wp-block-paragraph\">In the Old Testament, around the 10th century BCE, there was a secret recipe for incense, believed to contain Frankincense and Myrrh, among other ingredients. It was a popular recipe used during worship and passed down through generations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/jesus-.cent_.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"587\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/jesus-.cent_.jpg?resize=580%2C587&#038;ssl=1\" alt=\"Gerard David, 16th century painter, oil painting, Birth of Jesus\" class=\"wp-image-186660\" style=\"width:514px;height:auto\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/jesus-.cent_.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/jesus-.cent_.jpg?resize=296%2C300&amp;ssl=1 296w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/jesus-.cent_.jpg?resize=768%2C777&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-25a2762fa86ca9d3755e87ba2f24ea4c wp-block-paragraph\">Adoration of the Magi, Oil on oak wood, Gerard David (c. 1515)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-21b45736beb005a63fd246e89687f41b wp-block-paragraph\"><strong>Mythical Creatures<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d447912988b9e5cfe9569892599dee41 wp-block-paragraph\">Cinnamon was used for embalming mummies, rituals and perfumes in <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/exploring-the-continuing-influence-of-ancient-egypt-on-british-art-and-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ancient Egypt<\/a><\/strong>. But that&#8217;s not the most interesting story about Cinnamon. In fact, around 2,500 years ago, just under 500 years before the end of the Ancient Egyptian empire, throughout the Arabian Peninsula, Arab traders told stories of a terrifying beast.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-806f6bbec14cb74ca63f9095ab6d682d wp-block-paragraph\">The beast was known as the &#8216;Cinnamologus&#8217;. They made their nests out of cinnamon, and it was said that, in order to get the cinnamon sticks, the traders would bait the beasts and break their nests. This meant the traders could collect cinnamon sticks.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-6283676895f2bf19dea93f09c94a03ab wp-block-paragraph\">Now, there is no evidence that such a creature ever existed, and the traders probably spread the tale of &#8216;The Cinnamologous&#8217; to ward off competitors from attempting to find the source of the spice, but it&#8217;s always fun to imagine that thousands of years ago,  giant mystical birds flying around collecting an assortment of spices.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-371891ab0f446112e0fe5ed62a2583c3 wp-block-paragraph\"><strong>Medusa and Poseidon <\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-e824e87b64b5f29cdaddfc83ec443729 wp-block-paragraph\">Labdanum is a resin that comes from flowery plants named Cistus Creticus shrubs, also known as Rockrose, which grows in many places around the <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/a-scented-love-to-divine-mediterranean-perfume\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediterranean<\/a><\/strong> Sea; the earliest mentions of its harvest come from Crete.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/Medusa_by_Carvaggio-.-cent.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"592\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/Medusa_by_Carvaggio-.-cent.jpg?resize=580%2C592&#038;ssl=1\" alt=\"Medusa, Medusa Gorgon, Caravaggio painting. 16th century oil painting.\" class=\"wp-image-186654\" style=\"width:472px;height:auto\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/Medusa_by_Carvaggio-.-cent.jpg?w=935&amp;ssl=1 935w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/Medusa_by_Carvaggio-.-cent.jpg?resize=294%2C300&amp;ssl=1 294w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/Medusa_by_Carvaggio-.-cent.jpg?resize=768%2C784&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-e463fdef58fc5a9b42806e8f90914f79 wp-block-paragraph\">Medusa, Oil on canvas mounted on wood, Caravaggio (c.1597)<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9e2eaf62fc097be37d56e5b3d6ce9ec6 wp-block-paragraph\">Labdanum is associated with the iconic Gorgon everyone knows from Greek mythology, Medusa. According to some, the story of Medusa and Poseidon is one of seduction. Before Medusa was turned into a monster, she was seduced by Poseidon, God of the sea, in a meadow full of Rockrose flowers, making Labdanum a resin of &#8216;sexuality and water&#8217;.<\/p>\n\n\n\n<p class=\"has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-6d0c8debfe22b0d4d2e933039aab3dbc wp-block-paragraph\">After this, the goddess Athena transformed Medusa. This story meant that over centuries, labdanum was imbued with a deep and sensual symbolism and linked heavily to mythology and gods.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-7f84a64aaed0058e0d57047b93deec20 wp-block-paragraph\"><strong>Lakshmi Goddess<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-3da572387156bed0d93c58a0f784e9ba wp-block-paragraph\">First, Ancient Greece, and now Ancient <a href=\"https:\/\/staging.centmagazine.co.uk\/scented-with-love-from-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>India<\/strong><\/a>. Thanks to one legend, which says Lakshmi blessed the mountains with Cardamom pods, and so the spice is seen as a gift from the gods themselves.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-5381b1fa3089b5980e41afe9dd369f59 wp-block-paragraph\">Lakshmi is the goddess of wealth and prosperity. By blessing the region, believed to be the Western Ghats (a mountain range where spice is grown to this day), Lakshmi ensured the area&#8217;s fertility and abundance.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-3848c59cb22015f4d7994ae7e25506db wp-block-paragraph\"><strong>Amber Gemstone<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-1d48fb95665a95c385784374d0349f02 wp-block-paragraph\">Surprisingly, a multitude of stories connect amber with tears. Greek Mythology has a story about Helios, the God of the sun, and his son Phaethon.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-21056c91d4ece3c95d473a5c80c082c4 wp-block-paragraph\">Phaethon rode his father&#8217;s chariot. Struck down by Zeus, the king of the Gods, he died, and his sisters cried and cried for their brother&#8217;s death. It was said their tears formed droplets of Amber.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-63e9aaf7d639d4506ad5476342910aef wp-block-paragraph\">Fast forward to the Viking age, around 790-1100 CE, the Norse goddess Freyja is primarily associated with love, beauty, fertility and war, and is known for riding in a chariot pulled by cats. Freyja travelled through the world seeking her lost husband, Odr, and weeping all the while. Where her tears fell on soil, they turned to gold, but if they fell into the sea, they turned into <strong><a href=\"https:\/\/staging.centmagazine.co.uk\/amber-go\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amber<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-05a5b921d93cfe3b7666271154b9104d wp-block-paragraph\"><strong>Where is Vanilla from?<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-9fc075c67e9a9af3f803b1ee8a00b422 wp-block-paragraph\">We usually associate Vanilla with childhood memories, like having an ice cream on a hot beach day during the summer holiday.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-qwirkiandco-14381803.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"594\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-qwirkiandco-14381803.jpg?resize=580%2C594&#038;ssl=1\" alt=\"\" class=\"wp-image-186676\" style=\"width:278px;height:auto\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-qwirkiandco-14381803.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-qwirkiandco-14381803.jpg?resize=293%2C300&amp;ssl=1 293w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2025\/10\/pexels-qwirkiandco-14381803.jpg?resize=768%2C786&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-6635ac83a69427968330999dd1d5c635 wp-block-paragraph\">Dried Vanilla Beans<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-fe1fff08224c1cbb7bfee894dea3c4be wp-block-paragraph\">In terms of smell and perfumes, Vanilla is a rich and creamy base note which often adds a soft and sophisticated quality to a scent. But did you know that the origins of Vanilla stem from a story of star-crossed lovers from the indigenous Totonac people of Mexico?<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d40d1c8b1e59e5b4d700dcc3b20eec65 wp-block-paragraph\">The Totonac people reside in a coastal region of what is now Veracruz. In legend, there is a story that tells of a Princess Xanax, daughter of a <a href=\"https:\/\/staging.centmagazine.co.uk\/the-exclusive-world-of-a-french-perfumed-king\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>King<\/strong><\/a>, who had a forbidden love with a mortal man. The lovers were eventually sacrificed by the King.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-d458bd784e00f3d5723facc98be33efd wp-block-paragraph\">When the lovers&#8217; hearts were eventually brought together, something magical happened. A shrub with an orchid of yellow petals sprang up, from which pods hung. A rich aroma came from the dried pods, and Vanilla was declared a sacred plant and an object of worship.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-c68a639ec4817c3ece8842b906578347 wp-block-paragraph\">Each Ingredient has a history and individual meaning, and with each note, &#8220;Above Us, Steorra&#8221; captures the cosmos in a bottle. It not only smells heavenly, but also stems from Ancient stories about the sky and celestial beings. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ba7117f17c98cccdc1432e540d465b63 wp-block-paragraph\">Rooted in myth, biblical stories, and legend, the ingredients come together to form a magical scent that shines as bright as a constellation.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color has-link-color wp-elements-dabe3d36bcdc67f937571252ae6be165 wp-block-paragraph\">If you enjoyed reading <em>Steorra: Aesop&#8217;s New Perfume That Captures the Scent of Myth<\/em>, why not try reading <strong><em><a href=\"https:\/\/staging.centmagazine.co.uk\/the-history-of-blonde-how-blonde-lost-its-halo\/\" target=\"_blank\" rel=\"noreferrer noopener\">The History of Blonde: How Blonde Lost it&#8217;s Halo<\/a><\/em><\/strong>?<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color has-link-color wp-elements-ee5a79f24607a7e6ac506b309331823b wp-block-paragraph\">.Cent Magazine, London;&nbsp;<em><strong>Luxury Mindset<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A scent made from a constellation of ingredients; a near-citrus spark that burns into warmth. The new Aesop Perfume &#8220;Above&#8230;<\/p>\n","protected":false},"author":324,"featured_media":186645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[16616],"tags":[15745,17034],"features_issues":[],"featured_themes":[],"ppma_author":[16998],"class_list":["post-186546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-fragrance","tag-mythology","tag-new-perfume-2025"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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