{"id":22110,"date":"2015-05-29T16:50:42","date_gmt":"2015-05-29T15:50:42","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=22110"},"modified":"2015-05-29T20:34:53","modified_gmt":"2015-05-29T19:34:53","slug":"70s-ad-equately-positioned","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=22110","title":{"rendered":"70s: Ad-equately Positioned"},"content":{"rendered":"

Ever felt like an advertisement has spoken directly to you? And before its over you are convinced that your life will be greatly improved by owning\u00a0a\u00a0useless item like a\u00a0snuggie.<\/p>\n

The scientific term for this is “positioning”.<\/p>\n

Positioning was the advertising focus of the 1970s defined as placing the product in the minds of the consumer.<\/p>\n

\"40\"<\/a>Print Magazine, 13\/08\/14<\/em><\/a><\/p>\n

It was the ‘Golden Age’\u00a0of advertising, where the introduction\u00a0of television adverts inspired print ads to be bolder\u00a0in order to capture the attention of their target audiences.\u00a0Towards\u00a0the end of the 70s,\u00a0the advertising industry was one of the\u00a0fastest growing and competitive industries in\u00a0America,\u00a0with an average of one person seeing at least 1,600 adverts a day.<\/p>\n

\"70d1ec5191d43705c49b574e74a55669\"<\/a><\/p>\n

The 1950s advertising was the “product” era, where the subject sold itself.\u00a0There is perhaps no other brand that better embodies advertising through the ages than the high-end furniture store, Heal’s. Established in 1810, this iconic brand has been influencing British homes for years, but they are renowned for\u00a0their use of cutting edge art and design in their promotion.<\/p>\n

\"posterfurniture_l\"<\/a>Stockist: Heal\u2019s\u00a0\u00a0\u00a0 www.heals.co.uk\u00a0\u00a0\u00a0 0207 896 7451 <\/span><\/a><\/span><\/em><\/p>\n

The business was sold in the early 80s and their archives given to the V&A\u00a0but around 70 posters were displayed in the Mansard Gallery which occupied the fourth floor of the Heal’s building. A renovation last summer saw the discovery of some vintage advertising posters that were stowed away and forgotten in a cupboard that have now been reunited with the others at the V&A. To celebrate this amazing find, Heal’s have produced some reprints of these posters.<\/p>\n

\"posterwintercomforts_l\"<\/a><\/em>Stockist: Heal\u2019s\u00a0\u00a0\u00a0 www.heals.co.uk\u00a0\u00a0\u00a0 0207 896 7451<\/em> <\/span><\/a><\/span><\/p>\n

Propaganda is synonymous with the 30s. It was an era of public notices and messages to boost public morale in a decade of war and economic hardship.<\/p>\n

\"TOGETHER_WE_CAN_DO_IT_-_KEEP_`EM_FIRING_-_NARA_-_515856\"<\/a><\/p>\n

However, it wasn’t just “keep calm and carry on”, this was an era where issues regarding alcohol, sex and drugs were publicly discussed and women were typecast as the\u00a0‘loyal housewife’.<\/p>\n

\"article-2107948-11F6BBEF000005DC-331_634x793\"<\/a><\/p>\n

Any ‘Mad Men’ fan can tell you that advertising in this modern world is completely different. Posters have been replaced with pop-ups on our computer screens and annoying ads before our YouTube videos.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ever felt like an advertisement has spoken directly to you? And before its over you are convinced that your life…<\/p>\n","protected":false},"author":71,"featured_media":22175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,16],"tags":[7951,7517,3105,6412,7109],"features_issues":[],"featured_themes":[],"ppma_author":[16679],"class_list":["post-22110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-event","tag-30s","tag-50s","tag-70s","tag-advertising","tag-heals"],"yoast_head":"\n70s: Ad-equately Positioned | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"70s: Ad-equately Positioned | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Ever felt like an advertisement has spoken directly to you? And before its over you are convinced that your life...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.centmagazine.co.uk\/?p=22110\" \/>\n<meta property=\"og:site_name\" content=\"Cent Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-29T15:50:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-29T19:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"736\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shannon Brien\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shannon Brien\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110\"},\"author\":{\"name\":\"Shannon Brien\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/aafd925f03ebe4f690d638456d5c4a69\"},\"headline\":\"70s: Ad-equately Positioned\",\"datePublished\":\"2015-05-29T15:50:42+00:00\",\"dateModified\":\"2015-05-29T19:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110\"},\"wordCount\":379,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1\",\"keywords\":[\"30s\",\"50s\",\"70s\",\"advertising\",\"Heal's\"],\"articleSection\":[\"Art\",\"Events\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110\",\"name\":\"70s: Ad-equately Positioned | Cent Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1\",\"datePublished\":\"2015-05-29T15:50:42+00:00\",\"dateModified\":\"2015-05-29T19:34:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2015\\\/05\\\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1\",\"width\":736,\"height\":889},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=22110#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"70s: Ad-equately Positioned\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"name\":\"Cent Magazine\",\"description\":\"Be Inspired, Get Involved\",\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\",\"name\":\"Cent Magazine\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/logo_cent-01.jpg?fit=501%2C503&ssl=1\",\"width\":501,\"height\":503,\"caption\":\"Cent Magazine\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/aafd925f03ebe4f690d638456d5c4a69\",\"name\":\"Shannon Brien\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=gdc25ecdcbeacbff167d1e970b26f6a0a\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=g\",\"caption\":\"Shannon Brien\"},\"sameAs\":[\"http:\\\/\\\/www.centmagazine.co.uk\"],\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?author=71\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"70s: Ad-equately Positioned | Cent Magazine","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"70s: Ad-equately Positioned | Cent Magazine","og_description":"Ever felt like an advertisement has spoken directly to you? And before its over you are convinced that your life...","og_url":"https:\/\/staging.centmagazine.co.uk\/?p=22110","og_site_name":"Cent Magazine","article_published_time":"2015-05-29T15:50:42+00:00","article_modified_time":"2015-05-29T19:34:53+00:00","og_image":[{"width":736,"height":889,"url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","type":"image\/jpeg"}],"author":"Shannon Brien","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shannon Brien","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#article","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110"},"author":{"name":"Shannon Brien","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/aafd925f03ebe4f690d638456d5c4a69"},"headline":"70s: Ad-equately Positioned","datePublished":"2015-05-29T15:50:42+00:00","dateModified":"2015-05-29T19:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110"},"wordCount":379,"commentCount":0,"publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","keywords":["30s","50s","70s","advertising","Heal's"],"articleSection":["Art","Events"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/staging.centmagazine.co.uk\/?p=22110#respond"]}]},{"@type":"WebPage","@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110","url":"https:\/\/staging.centmagazine.co.uk\/?p=22110","name":"70s: Ad-equately Positioned | Cent Magazine","isPartOf":{"@id":"https:\/\/staging.centmagazine.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#primaryimage"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","datePublished":"2015-05-29T15:50:42+00:00","dateModified":"2015-05-29T19:34:53+00:00","breadcrumb":{"@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/staging.centmagazine.co.uk\/?p=22110"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#primaryimage","url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","contentUrl":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","width":736,"height":889},{"@type":"BreadcrumbList","@id":"https:\/\/staging.centmagazine.co.uk\/?p=22110#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/staging.centmagazine.co.uk\/"},{"@type":"ListItem","position":2,"name":"70s: Ad-equately Positioned"}]},{"@type":"WebSite","@id":"https:\/\/staging.centmagazine.co.uk\/#website","url":"https:\/\/staging.centmagazine.co.uk\/","name":"Cent Magazine","description":"Be Inspired, Get Involved","publisher":{"@id":"https:\/\/staging.centmagazine.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.centmagazine.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/staging.centmagazine.co.uk\/#organization","name":"Cent Magazine","url":"https:\/\/staging.centmagazine.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","contentUrl":"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/02\/logo_cent-01.jpg?fit=501%2C503&ssl=1","width":501,"height":503,"caption":"Cent Magazine"},"image":{"@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/staging.centmagazine.co.uk\/#\/schema\/person\/aafd925f03ebe4f690d638456d5c4a69","name":"Shannon Brien","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=gdc25ecdcbeacbff167d1e970b26f6a0a","url":"https:\/\/secure.gravatar.com\/avatar\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=g","caption":"Shannon Brien"},"sameAs":["http:\/\/www.centmagazine.co.uk"],"url":"https:\/\/staging.centmagazine.co.uk\/?author=71"}]}},"jetpack_sharing_enabled":true,"authors":[{"term_id":16679,"user_id":71,"is_guest":0,"slug":"shannon-brien","display_name":"Shannon Brien","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/6c577094102b8314c5ec1a6ed12003ad806c858d4a8728c494bf8feeb26f092e?s=96&d=mm&r=g","author_category":"","first_name":"Shannon","last_name":"Brien","user_url":"http:\/\/www.centmagazine.co.uk","job_title":"","description":""}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2015\/05\/70d1ec5191d43705c49b574e74a55669.jpg?fit=736%2C889&ssl=1","_links":{"self":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/22110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22110"}],"version-history":[{"count":22,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/22110\/revisions"}],"predecessor-version":[{"id":22185,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/22110\/revisions\/22185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=\/wp\/v2\/media\/22175"}],"wp:attachment":[{"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22110"},{"taxonomy":"features_issues","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatures_issues&post=22110"},{"taxonomy":"featured_themes","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ffeatured_themes&post=22110"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/staging.centmagazine.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=22110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}