{"id":26719,"date":"2015-09-30T12:29:07","date_gmt":"2015-09-30T11:29:07","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=26719"},"modified":"2015-10-12T16:51:27","modified_gmt":"2015-10-12T15:51:27","slug":"bohemia-its-a-graphic-world","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=26719","title":{"rendered":"BOHEMIA: It’s a Graphic World"},"content":{"rendered":"

Graphic design surrounds us. From shopping bags to tube signage, these images inform and entertain us,\u00a0beautifying the world we live in.<\/p>\n

Michael Bierut<\/a> is one of the leading names in graphic design, whose portfolio includes new signage and identity for the Morgan Library Museum, environmental graphics for the New York Times building and the redesign of The Atlantic. Throughout his long career he has worked with football teams, museums and \u00a0research scientists, gaining greater insight into the power and diversity of graphic design with each project.<\/p>\n

\"28_MITML_Business_cards\"<\/a>The MIT Media Lab logo, shown on a collection of business cards. \u00a9 Pentagram<\/em><\/p>\n

His book, How to…use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world<\/em><\/a>, shares his work and illustrates how audiences are affected by it. He injects his own personal experiences when working on these projects, sharing prelimanery drawings, notes and insights into his creative process.<\/p>\n

\"mb_notebooks002\"<\/a>Detailed sketch of a poster for a Yale symposium on the architect Charles Moore. \u00a9 Pentagram<\/em><\/p>\n

Bierut highlights the nature of the design business, sharing his personal designs and the processes behind them\u00a0as well as\u00a0detailing his\u00a0relationships with clients and design roadblocks that any artist might face. His tone reveals his passion for graphic design and helps consolidate what he claims in the title, that graphic design can change the world.<\/p>\n

\"NY_MB_Nuts_19\"<\/a>The new packaging for the company Nuts.com \u00a9 Pentagram<\/em><\/p>\n

“It seemed to me that the whole city of New York was a permanent (Massimo) Vignelli<\/a> exhibition [around 1981]. To get to the office, I rode in a subway with Vignelli-designed signage, shared the sidewalk with people holding Vignelli-designed Bloomingdale\u2019s shopping bags, walked by St. Peter\u2019s Church with its Vignelli-designed pipe organ visible through the window. At Vignelli Associates, at 23 years old, I felt I was at the center of the universe.” The prot\u00e9g\u00e9 of graphic design genius Massimo Vignelli, he has\u00a0also saturated New York with his designs, particularly with the packaging for Saks Fifth Avenue.<\/p>\n

\"bags_silhouetted_NY_SAK\"<\/a>Saks Fifth Avenue different bags. \u00a9 Courtesy of Saks Fifth Avenue<\/em><\/p>\n

During his extensive career, he has received over 100 awards and his works are part of permanent collections in various museums\u00a0throughout the U.S as well as publishing many books on the topic, including How to… <\/em>which is available here<\/a>\u00a0from Thames and Hudson. There is no denying the impact he has had, and will continue to have on graphic design, an art form which permeates and dominates the entire globe.<\/p>\n

\"How<\/a><\/p>\n

\u00a0<\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Graphic design surrounds us. From shopping bags to tube signage, these images inform and entertain us,\u00a0beautifying the world we live…<\/p>\n","protected":false},"author":71,"featured_media":26735,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,8],"tags":[228,8795,227,7763,8780],"features_issues":[],"featured_themes":[],"ppma_author":[16679],"class_list":["post-26719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-literature","tag-graphic-design","tag-michael-bierut","tag-pentagram","tag-thames-and-hudson","tag-vignelli"],"yoast_head":"\nBOHEMIA: It's a Graphic World | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOHEMIA: It's a Graphic World | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Graphic design surrounds us. 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