{"id":27806,"date":"2015-10-30T18:20:08","date_gmt":"2015-10-30T17:20:08","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=27806"},"modified":"2015-11-03T23:28:12","modified_gmt":"2015-11-03T22:28:12","slug":"lady-benetton-when-knit-meets-social-commitment","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=27806","title":{"rendered":"Lady: Benetton – When Knit Meets Social Commitment"},"content":{"rendered":"

Although today’s world seems to be very advanced and forward-thinking in various different fields, there is a matter that still is very present and, unfortunately, does not match with\u00a0the world’s overall progress. The omnipresent inequality that the majority of women experiences globally remains a serious matter of concern. As this month’s theme celebrates women in diverse arts<\/a> and their rise<\/a> as well as initiatives or campaigns<\/a> that try to support them in their activities, let us maintain the common thread.<\/p>\n

To start off, we go back to the year 1965 – the year of birth of the Italien fashion brand United Colors of Benetton<\/a> – when the history of its iconic knitwear began. Five decades later, the Benetton Group has become an impressive and world-renowned empire which does not only astounds with beautifully designed knitwear, but is also very much concerned about economical, environmental as well as social matters.<\/p>\n

In 2015, Benetton has set itself the task to set a sign to raise awareness for this specific topic in order to actively support women’s rights by establishing the Benetton Women Empowerment Program<\/strong><\/a>.
\n‘Achieve gender equality and empower all women and girls’ – Goal 5 United Nations<\/a>
\nThis goal is also the initiative’s main principle which shows that women’s support by counteracting the existing gender inequality is a matter close to the brand’s heart.
\nFuture generations should experience a ‘sustainable livelihood, non discrimination and equal opportunities, access to quality education and healthcare’ and all forms of violence against women should end. ‘We are glad it’s a girl’. That’s how one could summarise all these aspects in a different way.<\/p>\n