{"id":29791,"date":"2016-01-20T17:27:09","date_gmt":"2016-01-20T16:27:09","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=29791"},"modified":"2016-01-20T22:30:42","modified_gmt":"2016-01-20T21:30:42","slug":"fabrica-12-creative-months-in-treviso","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=29791","title":{"rendered":"Fabrica – 12 Creative Months In Treviso"},"content":{"rendered":"

\u201cFabrica has challenged people for over 20 years, not only the audience who confronts an image, but it also challenges us as Fabricanti to create it. Fabrica has been known for being edgy and punchy, and having new students coming in on a regular basis keeps ideas and fresh views flowing.\u201c – Karen Oetling<\/a>, Fabricanti<\/p>\n

This quote by one of Fabrica<\/a>‘s brilliant students summarises the communication research centre’s DNA and philosophy perfectly.
\nTo start off, we go back to the year 1994 \u2013 the year of birth of Fabrica \u2013 when Luciano Benetton\u2019s idea of supporting young outstandingly talented creatives in order to make them able to live their dreams became real by offering a one-year scholarship, an accommodation as well as round-trip ticket to Italy.\u2028
\nBased in beautiful Treviso in the Northeast of Italy, Fabrica<\/a> can be described as the epicentre of creativity with a long and successful history since its establishment. As part of The Benetton Group<\/a>, Fabrica is a communication research centre which aims in educating young talents regardless of origin in different disciplines such as design, visual communication, photography, interaction, video, music as well as journalism.<\/p>\n

\"Garden<\/a>
\nGarden and Front of the Ancient Villa Pastega<\/em><\/p>\n

\"Library\"<\/a>
\nLibrary<\/em><\/p>\n

So what makes Fabrica’s concept so unique and different?
\nFirst of all, Fabrica is not the usual type of school; it is more than that!
\nIn short, “there are no annual courses, times schedules or programs, students are invited here directly for a period of twelve months”.
\nSpeaking of Fabrica’s students, the so-called Fabricanti, all of them are greatly talented. After having passed a “rigorous screening process”, the students get the chance to work on personal projects and get access to the latest technology if required for working on their individual projects.<\/p>\n

In this respect, .Cent Magazine is delighted to feature three Fabricanti who share a couple of highlights of their remarkable work along with a few words that sum up their individual projects as well as a short statement about their personal experiences at Fabrica. <\/p>\n

CHRISTIAN COPPE \u2013 EDITORIAL AREA<\/p>\n

I came to know about Fabrica some years ago. It seemed to me it was an incredibly creative and exciting environment and I immediately wanted to be part of it. I had studied multimedia sciences and technologies and I applied for the video area. In Fabrica I have had the opportunity to experiment a lot in my field, in particular by creating 2D and 3D video contents.
\nMoreover, in Fabrica you get in touch with people with different skills and this is what I like most: you can learn from the others, mix your know-how with theirs and create bigger, much more challenging projects.<\/p>\n

This is how \u201cNight(e)scapes\u201d was born: it is a multi-media project, the result of a cooperation between me and two other Fabricanti, Martina Cirese (photographer) and Geremia Vinattieri (musician).
\nThe idea behind the project was to explore Italy through sounds, and not only images, in order to achieve a unconventional representation of a country we think we know pretty well, while it has a lot that hasn\u2019t been discovered yet.
\nThe first part of the project was actually developed by Martina and Geremia alone: they visited renowned and less renowned sites in Italy, such as Venice, Naples, Matera, Craco (these last two in Basilicata, in the south of Italy) and Langhe (in Piedmont, North of Italy). Martina took pictures and Geremia recorded ambient sounds, mostly at night, when noises are purer and easier to pick up.
\nAfter this journey from north to south of Italy, they came back to Fabrica for the post-production, and this is when I was involved in the project.
\nOur idea was not to only connect images with sounds, but to animate the images in order to create some short videos. After having selected the material, I combined sounds with photos with After Effects. I used a technique called \u201ccamera projection\u201d, which stresses the image depth. The visual effects match the sound track elaborated by Geremia.<\/p>\n

\"AppleMark\"<\/a>
\nNightescapes_Craco by Christian Coppe<\/em><\/p>\n