{"id":29900,"date":"2016-02-01T11:15:42","date_gmt":"2016-02-01T10:15:42","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=29900"},"modified":"2016-02-01T18:35:53","modified_gmt":"2016-02-01T17:35:53","slug":"modern-the-science-of-photography","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=29900","title":{"rendered":"Modern: The Science Of Photography"},"content":{"rendered":"

If you look up the term \u201cphotography\u201c there are many definitions that try to explain the term in a few words. One says for instance, photography is \u201cthe art or process of producing images by the action of radiant energy and especially light on a sensitive surface\u201c. \u2028Two experts who definitely know their trade are the two famous fashion photographers Yasuhiro Wakabayashi, or better known as Hiro, and Oliviero Toscani. Both absolutely brilliant; both absolutely unique and both were definitely ahead of their time\u2026modern!<\/p>\n

Oliviero Toscani and \u201cMore than fifty years of magnificent failures\u201c<\/a>; that is a book title that is more than suitable to describe photographer Oliviero Toscani\u2019s impressively successful career in fashion industry\u2019s vibrant world. It explores Toscani’s incredibly diverse work for brands, advertisement campaigns, and numerous social design projects and gives an insight into the artist’s life. <\/p>\n

\"9781783130085.MAIN\"<\/a>
\nOliviero Toscani: More than fifty years of magnificent failures. Published in hardback by Goodman in November 2015.<\/em><\/p>\n

\u2028While being one of the world\u2019s most recognisable photographers, including almost 20 years of doing advertisement campaigns for the Italian clothing empire Benetton, Toscani\u2019s incredible work has been and of course, still is an inspiration for many people. \u2028\u201eThe cultural significance of his work shows that any image can transcend the medium, it can touch humanity and become something profound.\u201c – Rankin<\/p>\n

\"Bildschirmfoto<\/a>
\nAlternative Families. Oliviero Toscani: More than fifty years of magnificent failures. Published in hardback by Goodman in November 2015.<\/em><\/p>\n

\"Bildschirmfoto<\/a>
\nColors Issue. Oliviero Toscani: More than fifty years of magnificent failures. Published in hardback by Goodman in November 2015.<\/em><\/p>\n

Oliviero Tosacani is a photographer whose passion is to take fashion photography to the next level. Speaking of this, we definitely all remember his shocking advertisement campaigns for Benetton between 1982 and 2000. Unquestionably, Toscani revolutionised fashion photography with his geniality and different approach to photography.
\n\u201eOliviero brought a fresh new look to fashion photography. He was a true genius, I believe, completely revolutionizing the way fashion photographs were taken. He photographed the attitude, rather than the clothes.\u201c – Francis Grill<\/p>\n

\"Bildschirmfoto<\/a>
\nJesus Jeans. Oliviero Toscani: More than fifty years of magnificent failures. Published in hardback by Goodman in November 2015.<\/em><\/p>\n

Another great example of a photographer who aims in surprising the spectator by confronting with abnormalities and rather unusual settings, is the Japanese-American photographer Hiro whose fashion and still life photographs had a major impact on the way photography has developed in the mid-1960s.
\nIn order to pay tribute to his diverse work, Hamiltons<\/a> is presenting an excerpt of Hiro’s diverse photography collection and showcases his iconic masterpieces.<\/p>\n

\"Jerry<\/a>
\nJerry Hall, Saint Martin, French West Indies, 1975 \u00a9 Hiro<\/em><\/p>\n

The exhibition takes place at Hamilltons<\/a> from 22nd January \u2013 13th March 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you look up the term \u201cphotography\u201c there are many definitions that try to explain the term in a few…<\/p>\n","protected":false},"author":84,"featured_media":29899,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[9241,9240,15,8999,898],"features_issues":[],"featured_themes":[],"ppma_author":[16677],"class_list":["post-29900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-100-percent-design","tag-goodman-books","tag-hiro","tag-literature-2","tag-oliviero-toscani","tag-photography-2"],"yoast_head":"\nModern: The Science Of Photography | 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