{"id":37130,"date":"2016-11-07T17:05:31","date_gmt":"2016-11-07T16:05:31","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=37130"},"modified":"2016-11-07T17:05:31","modified_gmt":"2016-11-07T16:05:31","slug":"etat-libre-dorange","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=37130","title":{"rendered":"Etat Libre d’Orange"},"content":{"rendered":"

Flowers and fags \u2013 two rakish things our editor loves and looks for in a perfume. And yes indeed, there is a brand that offers this unique combination of scents in a fragrance called \u201cJasmin et Cigarette\u201d. This perfume is the creation of the ambitious French perfume brand Etat Libre d\u2019Orange<\/a>.<\/p>\n

This brand is a whimsical, audacious, passionate, and liberated perfumery and describes itself as a perfumery with a point of view that shakes up prejudices and stirs up ambiguities. It uses irony to hone the names of its scents and its perfumes are created to seduce and to rebel. The fans of the brand love its ethos of luxury, provocation, irony, subversion, and elegance.
\nAs the founder of the brand, Etienne de Swardt, would say: \u201cIt takes a dangerous man to make a dangerous perfume\u201d.<\/p>\n

He established Etat Libre d’Orange with the idea of starting a revolution and creating a challenging perfumery. He is a graduate of the prestigious business school Institute ESSEC and worked for companies such as LVMH and Givenchy in the past. When he first became independent, he created luxury fragrances for pets with names such as \u201cOh My Dog!\u201d and \u201cOh My Cat!\u201d. The name of his current perfume brand \u201cEtat Libre d\u2019Orange\u201d translates to \u201cOrange Free State\u201d, which is his birth place in South Africa. According to him, the brand was created \u201cto be a land of shameless frivolity, joyful nonsense and of insubordination\u201d and is open to everyone, inclusive to all, especially \u201cthe stateless smugglers who love to live on the borders\u201d. With his perfumes, he tries to leverage emotion and excitement, which is expressed through erotica, femininity, and masculinity. He creates a collection of fragrances that ask \u201cwho do you want to be today?\u201d<\/p>\n

\"etatlibredorange1\"<\/a><\/p>\n

The brand currently presents a collection of 34 fragrances and over the last years, it has become a respected constituent in the world of perfume, as it got five stars from the New York Times in its classification of perfume houses and it was also honoured with The Specialists\u2019 Prize by the Fragrance Foundation France for having created an innovative and daring perfumery.
\nThe three coloured rosette symbol is printed on all of the flacons and it symbolizes liberty and the proclamation of difference. Apart from that, the bottles are very simple and plain, because the concentration is on the juice and not on the packaging. The brand says that \u201cEtat Libre d\u2019Orange doesn\u2019t spend time, energy, or money in the design of its bottles. We are perfumers, not glass-makers. A simple bottle \u2013 solid, serious, attractive – holds the true creativity\u201d.<\/p>\n

\"etatlibredorange3\"<\/a><\/p>\n

Here is what Etienne de Swardt himself says about his perfumery:<\/p>\n

Jasmin et Cigarettes – Personally one of my favourite fragrances, but tell us please where did the idea come from?<\/em>
\n“Greta Garbo, Marlene Dietrich, all the great divas of black and white movies.\u00a0 As they glide across the screen, what kind of fragrance would surround them? Twilight seduction, alcoves and Clairs-obscurs are inspirations behind the scent. We love to say : “elle habite le souvenir d’un manque”, the eternal “femme nicotine” so addictive like\u00a0the image of Sean Young in Blade Runner at the Tyrell corporation smoking in front of Harrison Ford, what a panache, an absolute \u00a0seduction, the perfect\u00a0gesture, very phallic, very masculine and then so intensely feminine. Absorption. Capture.”<\/p>\n

\"etatlibredorange5\"<\/a><\/p>\n

Dangerous Complicity – You talk of masculine and feminine here, one yielding to the other. Tell us more about your inspiration behind this scent.<\/em>
\n“This isn\u2019t about the battle of the sexes \u2013 it represents a united front that can be just as violent!\u00a0 Lovers can be partners-in-crime, creating havoc.\u00a0 Love is never simple. Gimme Danger is a little stranger. Rum, lipstick and leathery notes make a formidable explosive cocktail on skin, m\u00e9nage \u00e0 3 oblige! \u00a0Definitely not a d\u00e9j\u00e0 vu.”
\n\"dangerous-complicity-570x708\"<\/a><\/p>\n

Rien Intense Incense –\u00a0you state to apply with caution. Why?<\/em>
\n“Because it\u2019s such a powerful scent, and it demands a reaction. The wearer can\u2019t predict how people will respond. Rien is everything, for all the Dorian Grays beyond \u00a0narcissism or vain vanity. Rien is the quintessence of our human comedy. A blend of Balzac and Oscar Wilde, a gift from the 19th century that echoes in eternity through the magical incense.”
\n\"rien-intense-incense-570x708\"<\/a><\/p>\n

Putain des Palaces – Putain is french for whore – do you really feel this is a perfume for loose women?<\/em>
\n“Not at all!\u00a0 It\u2019s a fantasy, for anyone who daydreams, who wonders how it might feel, to be that elegantly sensual woman \u2013 or man! \u2013 who knows the power of seduction. Killing me softly on a sofa.”
\n\"putain-des-palaces-570x708\"<\/a><\/p>\n

Many of your fragrances deal with duality, why do you feel this is important? It\u2019s almost as though every perfume is made up of two different people?<\/em>
\n“There\u2019s a mathematical principle, that duality exists under certain conditions.\u00a0 Our perfumes suggest that we all have multiple states of being, even dichotomies, in our characters — some mutually exclusive qualities that somehow come together. We belong to the borders, a crossroad fragrance house, a place where everything starts and ends. Yes we are dual, like a blade, a guillotine. “Aux flacons citoyens, guillotinons le mauvais go\u00fbt!”, here is our mission on skin.”<\/p>\n

Please tell us a little about how you go about choosing the names for your fragrances as some of them are so unexpected and wonderfully frivolous.\u00a0<\/em>
\n“Each perfume has a story, based on a concept.\u00a0 Then we search for words that capture the essence of the story and the fragrance.\u00a0 Our perfumes names are witty, memorable, and always unique. They try to take the perfumers on the road less travelled of creation and leverage their emotion, no taboo, no diktat, just emotion, sincerity and nonsense.”<\/p>\n

\"etatlibredorange4\"<\/a><\/p>\n

The products can be purchased here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Flowers and fags \u2013 two rakish things our editor loves and looks for in a perfume. And yes indeed, there…<\/p>\n","protected":false},"author":1,"featured_media":37136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[10126,10127],"features_issues":[],"featured_themes":[],"ppma_author":[16671],"class_list":["post-37130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-etat-libre-dorange","tag-etienne-de-swardt"],"yoast_head":"\nEtat Libre d'Orange | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etat Libre d'Orange | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Flowers and fags \u2013 two rakish things our editor loves and looks for in a perfume. 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