{"id":37366,"date":"2016-11-15T18:40:36","date_gmt":"2016-11-15T17:40:36","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=37366"},"modified":"2016-11-16T12:04:34","modified_gmt":"2016-11-16T11:04:34","slug":"rakish-dark-rich-slick","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=37366","title":{"rendered":"Rakish: From Workwear to fashion Icon"},"content":{"rendered":"

Denim is a fundamental part of any person’s wardrobe in more or less every country in the world, a staple item of clothing that grew from its humble workwear roots to a global fashion business; it is estimated that around 96% of Americans owns a pair of jeans..quite staggering.<\/span><\/p>\n

Denim never goes out of fashion as such but it does have a catwalk revival every now and then. S\/S 17 is without doubts one of those Fashion Moments. \u00a0Many catwalk shows across the major capitals showed versions of denim for S\/S17. \u00a0Surely this recent denim resurgence on the catwalk started back in \u00a0A\/W 11 \u00a0when<\/span> a little known British design duo<\/span> Marques Almeida<\/a>\u00a0sent an assortment of frayed denim pieces down the catwalk, presenting it to a small collection of fashion journalists and bloggers. Little were we to know \u00a0they had hit a nerve, because over the next five years we have seen the proliferation of frayed denim crossing designers to high street retailers.<\/span><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\"6_20\"<\/span><\/a><\/span><\/p>\n

Why? Because every brand in the world wants to be apart of the huge global market that is denim. \u00a0For example the global \u00a0jeans market alone was valued at $58 billion for the year 2014, and it continues to grow on account of its lifespan as compared to other everyday clothing.<\/span><\/p>\n

Marques Almedia<\/span><\/a> are not pioneers of the fashion meets denim market. \u00a0It has been strong since the idea of workwear was adopted by rebellious teenagers in the 1950’s. Then think Calvin Klein in the 80’s as another real marker- this time of \u00a0luxury fashion meets denim workwear. \u00a0However, it’s fair to say that very few designers do denim as well as the denim originators like Levis, Lee, or the British denim\u00a0instigator Lee Cooper.\u00a0<\/span><\/p>\n

In 1908 Morris Cooper\u00a0created a workwear production company in a run down property in Middlesex street in London’s east end (the centre of the garment industry at that point in London) which became Lee Cooper (the brand is now recognised as Europe\u2019s first and oldest, denim brand). \u00a0It was the arrival of the First World War that saw denim enter into military clothing as brands like Lee Cooper created uniforms for troops proving denims durability and strength as a staple clothing fabric. \u00a0So began the journey of denim being woven into our everyday lives; a durable fabric that became a rebellious status symbol and then a luxury and \u00a0desirable piece of fashion.<\/span><\/p>\n

Of course the opposite of the regular trouser yet it has an equally interesting history.\u00a0Trousers are mentioned as far back as Greek mythology and even the Old Testament (Exodus \u00a028:42), yet it was not until the late 20th century that trousers became fully and totally acceptable for both men and women to wear. \u00a0What then defines a trouser? Usually a tailored garment with a zip and fitted waist.\u00a0<\/span><\/p>\n

So what now? \u00a0British denim brand Lee Cooper have bought together the trouser and the jean with a capsule collection of \u00a0dark blue tailored denim jeans called The Cooper Collection. \u00a0<\/strong>\u00a0A superior line of\u00a0a selvage denim \u00a0that has a clean tailored feel to it. \u00a0 Six styles made of raw selvedge denim celebrate the culture, depth and rich archive of the brand, which pays homage to the aforementioned Morris Cooper.<\/span><\/p>\n

 <\/p>\n

\"lee-cooper-2\"<\/a><\/p>\n

Handmade in Italy from 15oz raw Italian selvedge denim which is rich dark inky indigo blue and then woven on authentic shuttle looms, the exclusive denim features a small 31\u201d vintage weave and cutting-edge innovations, such as a natural non-synthetic stretch in select cuts.\u00a0\u00a0All styles come fitted with 100% solid copper hardware, traditional two-piece rivets and back pockets secured with concealed rivets. Chain stitched hems preformed on antique Union Special machines further cement the brand\u2019s commitment to authentic denim construction.<\/span><\/p>\n

\"lee-cooper\"<\/a><\/p>\n

The Cooper collection is a grown up collection of \u00a0superior elegant selvedge denim that is both subtle smart and casual; an all encompassing creation, which highlights so much of the heritage of the simple (or not so) \u00a0beloved denim jean. \u00a0Modern updates meet traditional construction with jeans that speak to the denim purest out there.\u00a0<\/span><\/p>\n

\"lee-cooper-3\"<\/a><\/p>\n

Alongside the collection launch, multi award winning musician Jack Garratt has produced an exclusive track, Strong Enough, and music video that reinforce his appreciation of London and the brands heritage of manufacturing denim in East London since 1908. \u00a0Also Lee Cooper commissioned David Hellqvist and Document Studios to create a bespoke publication called The Cooper Collection Document. The Document is a curated collection of editorials, interviews and photo shoots that explore the history of Lee Cooper, capture the spirit of The Cooper Collection and tell the story of denim.<\/p>\n

\n

The first, limited edition pieces from The Cooper Collection consists of three men\u2019s and three women\u2019s denim styles:, a slim, straight and a tapered leg, with the design kept clean and classic across the entire offering. .The Cooper Collection capsule will be available to buy from TheCooperCollection.LC <\/b><\/a>and select denim retailers this October, with retail prices from \u00a3250<\/b>.<\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Denim is a fundamental part of any person’s wardrobe in more or less every country in the world, a 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