{"id":41123,"date":"2017-02-07T18:25:43","date_gmt":"2017-02-07T17:25:43","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=41123"},"modified":"2017-02-22T12:06:47","modified_gmt":"2017-02-22T11:06:47","slug":"foundation-fast","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=41123","title":{"rendered":"Foundation:Fast and Easy…"},"content":{"rendered":"

Immersive is certainly the de rigueur buzzword; put that alongside the word \u00a0hybrid and throw in a bit of Hollywood sparkle via the divine Milla Jovovich you end up with the very surprising and very dramatic launch of the Toyota C-HR<\/span><\/a>. Add in the not so glamorous South East London as a location and you begin to get a picture. \u00a0In fact this dynamic experience managed to cross seven cities whilst not physically leaving the London location: London’s newest entertainment venue The Printworks \u00a0(a large disused newspaper printing plant) big enough to literally drive cars not just inside but all around the building. Guests were thrust into a live multi-sensory performance and went on to interact with a variety of different characters as they made their way through the myriad of city scenes.<\/span><\/p>\n

Toyota invited 100 guest from around the world and sent them on a secret car journey ending up at the London Printworks Location. Once there they were guided on what felt like a secret mission. They were taken by foot and also driven in the new C-HR around different ‘locations’ within the space. The seven different spaces represented seven cities so guests could experience the ideas of driving a hybrid SUV style car that has been built specifically for city driving. Each of the seven scenes brought with it unexpected twists and exciting scenarios, all inspired to highlight features of the car; dynamic driving, stylish diamond design, sophisticated interiors and JBL concert hall sound system.<\/span><\/p>\n

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\"Milla<\/a><\/p>\n

The event titled \u2018The Night That Flows\u2019, presented the story of one fictional night as it unfolded simultaneously across five European cities: Berlin, Milan, Paris, Barcelona and London. Those that know the brand well know they have been at the forefront of hybrid cars yet Toyota<\/a> continues to investment in this technology, with the new Toyota C-HR being aimed at buyers seeking the high-driving SUV experience, alongside the city car encounter. It shares many mechanical components with the\u00a0Toyota Prius<\/span><\/a>\u00a0yet\u00a0is built to be\u00a0agile by small SUV standards, handling well through the twists and turns expected in any city. The event encouraged\u00a0guests to find their ‘perfect flow’ and took inspiration from the ‘flowing’ design of the new car with its build and design to give a sense of always moving, even when at a standstill.<\/span><\/p>\n