{"id":41368,"date":"2017-03-12T16:04:18","date_gmt":"2017-03-12T15:04:18","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=41368"},"modified":"2017-03-15T11:48:29","modified_gmt":"2017-03-15T10:48:29","slug":"foundation-niche-to-meet-you","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=41368","title":{"rendered":"Foundation: Niche to meet you"},"content":{"rendered":"

Flamenco is the national dance of Spain. An\u00a0art-form if you\u00a0like, grown originally from folk music traditions of Southern Spain. A \u00a0passionate, sometimes heartbreaking storytelling through music and dance that has its roots in\u00a0Andalusia, with the word itself meaning fire or flame. Originally an erotic and wild dance with harsh undertones in the music, but when it became popularised to the general public it became lighter.\u00a0The singing and guitar playing give rhythm and pathos to the dancer who responds to the tempo with moves, claps, and shouts; heady and intense whilst passionate and beautiful the dance form eludes the pain and happiness love and laughter that is Spain.\u00a0There is also a lurking dark power, that takes over the mind and soul when one is in an intimate flamenco gathering. Ultimately this\u00a0art form of this passionate and very expressive dance is embedded with the emotions of the individual dancing it. Every twist, turn, clap and shout instill\u00a0sexuality with sensuality, sunshine and light. Bright light all of which is the very essence of Spain; its pain, its pride, its love, and loss.<\/span><\/p>\n

It’s no surprise that celebrated Spanish Perfumer has taken the ideals of Flamenco and turned them into his new fragrance. His newest launch is unsurprisingly named \u00a0Flamenco, a newly launched Eau De Perfume. \u00a0Rooted from a long history of perfumers in Spain, Ramon Monegal<\/span><\/a> is the most internationally renowned perfumer of the family. He has undergone rigorous training first in Myrurgia in Spain, Geneva, Grasse in France and lastly in Paris. After working for Myrurgia for a while, he made his dream of having his own signature on a perfume come true in 2009. \u00a0See more about him here.<\/span><\/a><\/span><\/p>\n

An oriental perfume opening with orange blossom alongside Spanish and Bulgarian roses. Followed up with a heady layer of Jasmine with the very fashionable violet at its heart. A perfume that is rich and dare we say passionate is available from April 2017<\/span><\/a>.<\/span><\/p>\n

\"RM_Flamenco_PackShotHi\"<\/a> From Spain to France an introduction to a fragrance brand new to us here at .Cent:\u00a0Valeur Absolue <\/span><\/a>the French perfume house translates to English as the magnitude of a value, irrespective of its relation to other values. How does this then relate to Absolute Value, the perfume house that is known for its new take on traditional perfumery?<\/span><\/p>\n

Perhaps its genius lies in itself, not how it relates to the value of other perfume houses. Even though it only hails from 2013, the creator\u00a0Benedicte Foucart\u00a0has a long career in fragrance behind her: International Vice President at Elizabeth Arden so she\u00a0has already succeeded in leaving a mark in the fragrance world. Her brand promotes well-being with essential scents from oils and natural active ingredients that enhance the wearers’ emotions by releasing beta-endorphins. Added in for another dimension are semi-precious stones, sitting neatly at the bottle of the flagon that is reminiscent of a snow globe and adds to making these perfumes a one of a kind gem.<\/span><\/p>\n

A perfume and well-being elixir all in one, so what could be better than a delicious scent that makes you feel joyous as well? Rogue Passion, their newest scent is an almost magical concoction of essentials oils of Ylang Ylang, ginger, tonka beans and active minerals, jumbled up with precious florals, creating a ‘Floriental’ scent. The flower Champaca is an aphrodisiac from India, giving the fragrance its sensual atmosphere. The deep red garnet stones are used to enhance sensuality in Lithotherapy, making Rogue Passion a deeply fiery perfume.<\/span> \"ROUGE-PASSION-single\"<\/a> The whole collection is made up of fresh young exciting fragrances and includes seven essences including\u00a0Harmonie,\u00a0Joie-\u00c9clat,\u00a0Sensualit\u00e9,\u00a0Vitalit\u00e9\u00a0and\u00a0Serenitude. On top of that, all of the Valeur Absolue perfumes are hand-assembled in the South of France and contain no PCM, phthalates or chemical UV filters.<\/span><\/p>\n

The Valeur Absolue Collection consists\u00a0of<\/b><\/span><\/p>\n

Valeur Absolue Harmonie <\/b>a\u00a0<\/b>perfume with floral, musky and amber notes. Alongside N\u00e9roli Bigarade and Earl Grey tea blend with woody notes Vanilla. Added are high-quality essential oils of Bergamot and orange flower. Semi-precious Amethyst stones represent the symbol of harmony.<\/span><\/p>\n

Valeur Absolue Sensualit\u00e9 <\/b>a floral, woody and musky notes and was created with Rose de Mai and white flowers. Cedarwood is combined with a blend of amber and musk. Mother-of-pearl, the symbol of love and femininity, as the stones of intoxicating sensuality.<\/span><\/p>\n

Valeur Absolue Joie-Eclat\u00a0<\/b>combining the fresh tangerine and green Cardamom. Vetiver and tuberose with high-quality essential oils of grapefruit and vetiver, which offer revitalising effects, plus active minerals of potassium and magnesium, known for their energising qualities. \u00a0Diamond powder has been incorporated, the first time it has been used in a perfume.<\/span><\/p>\n

Valeur Absolue Confiance oriental tones inspired by the warm, \u00a0elements of Bourbon Vanilla pod. Clove and cinnamon with the sweetness of candied peach and the warmth of amber, with base notes of cedarwood and Siam benzoin. Semi-precious Carnelian stones offer the visible sign of the warm, positive aura of this perfume.<\/span><\/p>\n

Valeur Absolue Serenitude<\/b>\u00a0rose at its heart, balanced with sandalwood. Then followed by cardamom and pink berry contrasts with nutmeg from the Philippines, whilst coriander blends its floral tones with Patchouli from Indonesia. This fragrance also contains essential oils of sandalwood. Semi-precious Amazonite stones provide the visible sign of the soothing richness of this perfume.<\/span><\/p>\n

Valeur Absolue Vitalit\u00e9 \u00a0<\/b>a\u00a0<\/b>fragrance with a heart of magnolia, a pure, chypr\u00e9 base and a combination of Indonesian Patchouli and China tea. With essential oils of red Mandarin and Calabrian bergamot, the semi-precious Peridot stones provide the visible symbol of vitality.<\/span><\/p>\n

\"absolute-\"<\/a> So after all of that let’s talk about the true daddy of luxury perfumes because let’s face it: he started with the grandest of heritages. The grandson of the man who founded Christian Dior Perfumes\u00a0and an uncle who was the famous film director Louis Malle. Frederic Malle<\/span><\/a> was brought up knowing the ins and outs of the industry.<\/span><\/p>\n

He founded Editions de Parfums Fr\u00e9d\u00e9ric Malle<\/span><\/a> in 2000, which heralded a return to luxury perfumery with the core idea of giving total creative freedom back to perfumers. He focuses on the perfume itself with a \u2018back to basics\u2019 approach, while aiming to challenge trends in perfumery, becoming a sort of revolutionary in the perfume industry. In fact, it is fair to say he is probably one of the first if not the first of the group of small perfumers who started the whole niche fragrance trend. \u00a0Without him, others would never have been able to carve out such successful careers.<\/span><\/p>\n

Every perfume he creates starts with an idea, and the sole purpose is not to lose the idea whilst creating the perfume. Instead of focusing on branding and marketing, each perfume is named after its creator, giving it a unique identity and giving the ‘fragrance author’ (the nose) complete freedom disregarding trends in perfumery. This is a markedly different approach to most niche houses so by naming every nose he works with Frederic Malle elevates the craft of the nose. This is the first time it has been done in the industry and in this way, and because of this, there is no distinct house style, as it depends on the personal style of the expert perfumer Malle has chosen. It also shines a spotlight on previously anonymous masterminds and gives them the credit instead of the perfume house. Frederic Malle is also known for his famous collaborations with fashion houses as well as other legendary perfumers.<\/span><\/p>\n

The new fragrance \u00a0Outrageous Eau De Parfum by Sophia Grojsman came from a night in Rio De Janeiro, Brazil, and a Caipirinha. The scent is young, fresh and sexy, reflective of Brazilian nights out by the beach lit up by orange street lights, sand on your toes. There is lust and sensuality in the base notes of white musk, cedar wood and ambroxan mixed with<\/span> sparkly top notes of bergamot, tangerine and green apple. Frederic Malle’s and Sophia Grojsman’s close personal relationship makes the scent all the more special, it being the culmination of a meeting of two masters of the field. \u00a0<\/span> \"Screen<\/a><\/p>\n

There are currently 24 different fragrances across the Frederic Malle line including – Carnal Flower, Portrait of a lady,\u00a0Musc Ravageur, also the very well received Geranium Pour Monsieur, Eau de Magnolia and for a vetiver his Vetiver Extraordinaire.<\/span><\/p>\n

So now let’s move to another part of the world. \u00a0The Middle East, who in its own way has a long and lasting tradition for scent. After all the first-ever recorded perfume was from the\u00a02nd millennium BCE in\u00a0Mesopotamia. \u00a0The perfume brand Thameen London <\/span><\/a>is the meeting of the Middle Eastern philosophy with the Western Modernity.<\/span><\/p>\n

Thameen<\/span><\/a> means precious in Arabic, and precious it certainly is. A luxury perfume brand launched by Saudi entrepreneur Basel Binjabr that combines Eastern culture with Western refinement, it links jewellery to perfume. Creating elegant yet contemporary fragrances, Thameen uses pure and simple structures to let the ingredients perform to their fullest ability. The brand was initially launched in 2013, and the new launch Riviere is inspired by a necklace made out of gemstones. \u00a0It is known as a part of Queen Mary’s collection, who had one constructed out of 34 diamonds and was later gifted to Princess Margaret.<\/span><\/p>\n

The new scent represents this balance and perfect combination of pure ingredients, sprayed on for a bit of opulence. With an oriental feel through the Persian saffron, Indian Black pepper, Russian sage, Turkish rose and Indonesian Patchouli, the fragrance is sophisticated and deceivingly simple.<\/span> \"thameen\"<\/a>So finally let’s make our way back to London home of the wonderful perfume brand Shay & Blue \u2013<\/span><\/a>\u00a0created by\u00a0Dom De Vetta in London. With heritage within the industry, the veteran of the world of scent is a former Senior Vice President at Chanel and was the Global General Manager of Jo Malone London. \u00a0It is no wonder then he went on in 2012 to create his own brand. <\/span><\/p>\n

Julie Mass\u00e9 is Shay & Blue\u2019s perfumer and was ‘the nose’ of choice for Dom to partner up with. \u00a0Shay and Blue is one of the most interesting of independent brands to pop up in the last few years. \u00a0For one there is a strong continuity across all the collections, with heavy use of fruits flowers and spices. Although not a gourmand brand as such, so many of the fragrances delve deeply into a world of edible flavours. \u00a0Think Blood oranges, watermelon fragrance, Framboise Noire (black raspberry) move onto salt Caramel, Blueberry Musk, and English Cherry Blossom. Are you salivating yet?<\/span><\/p>\n

Fear not, the new launch is Dandelion Fig. As usual with the brand, the fragrance has unisex layers of fig and dandelion leaf that are blended with natural notes of lemongrass, tomato vine, and juniper. There is a real new breed of perfumes coming to the market that are\u00a0fresh, clean and modern. Don’t be fooled; these perfumes are not simple to create, the process requires sophisticated blending of multiple layers. \u00a0It is multi-faceted, extremely well balanced and blended.<\/span>

<\/p>\n

\"SD_07_T23_2858I_NC_X_EC_1\"<\/a>Top Note –\u00a0<\/b>Dandelion leaf gives a note of fresh green, while the lemongrass adds a little heat.<\/span><\/p>\n

Heart Note –\u00a0<\/b>Tomato vine, a wonderful earthy green alongside juniper as the zingy hit.<\/span><\/p>\n

Base Note –\u00a0<\/b>Fig. A naturally earthy base to anchor the composition.<\/span><\/p>\n

One point worth a special mention is the price point of Shay and Blue, unlike many in the niche perfume market its price point it extremely reasonable with costing around \u00a355 for 100 Ml, which is a fraction of what some cost. All Shay and Blue<\/span><\/a> perfumes are not tested on animals and are Cruelty-Free (Certified by PETA), paraben Free and phthalate Free.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Flamenco is the national dance of Spain. An\u00a0art-form if you\u00a0like, grown originally from folk music traditions of Southern Spain. A…<\/p>\n","protected":false},"author":1,"featured_media":41372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[10453,1597,10455,10456,6801,2039,1589,3570,10454,352,4813,4913,10392,376,1482,10452,197,8038,10393,10390,1485,6354,10391,9780,10450,3846,10389],"features_issues":[],"featured_themes":[],"ppma_author":[16671],"class_list":["post-41368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-benedicte-foucart","tag-dance","tag-dandelion-fig","tag-dom-de-vetta","tag-flamenco","tag-fragrance","tag-france","tag-frederic-malle","tag-gem-stones","tag-london","tag-middle-east","tag-new-launch","tag-outrageous","tag-paris","tag-perfume","tag-perfumery","tag-perfumes","tag-ramon-monegal","tag-riviere","tag-rogue-passion","tag-scent","tag-shay-blue","tag-sophia-grojsman","tag-spain","tag-spanish","tag-thameen","tag-valeur-absolue"],"yoast_head":"\nFoundation: Niche to meet you | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foundation: Niche to meet you | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Flamenco is the national dance of Spain. 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