{"id":42504,"date":"2017-05-04T15:35:29","date_gmt":"2017-05-04T14:35:29","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=42504"},"modified":"2017-05-04T15:39:37","modified_gmt":"2017-05-04T14:39:37","slug":"revamp-telling-the-story-vilhelm-parfumerie","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=42504","title":{"rendered":"Revamp: Telling the Story Vilhelm Parfumerie"},"content":{"rendered":"

Every smell has a deep connection in our minds and hearts.\u00a0One of the main reasons perfume is so powerful is our emotional connection to aromas. \u00a0The idea that a smell can transport us back in an instant to a childhood memory or happy moment is core to many of the greatest perfumes every created.<\/p>\n

Unsurprisingly then, stories are at the centre of \u00a0Vilhelm perfumes. \u00a0Each Vilhelm perfume is individually crafted to elicit a memory, real or imagined of early 1900s Paris. This was the age of founder Jan Ahlgren\u2019s grandfather, whom the brand Vilhelm Parfumerie <\/a>owes its name to. He was an eccentric debonair gentleman who had a profound\u00a0 impact on Jan. The colours and energies and rhythms of the age become more apparent with every note of the perfume. Each perfume is the culmination of a collaborative creative process, expressed and bottled in a contemporary retake on\u00a0olfactory aesthetic. Every element of Vilhelm Parfumerie is personally and carefully crafted to evoke another age.<\/p>\n

Jan was formerly a handbag designer and before that a model, but it was the act of working with leather bags in the studio that sparked the idea that kindled the brand. He had read that glove makers in 17th<\/sup> and 18th<\/sup> century Paris would scent their gloves, so he enlisted master perfumer Jerome epinette to recreate the scent of the workshop. Fragrance production was such a natural talent for Jan that he decided to take it up full-time and make it the focus of his creativity. In the UK his scents are exclusive to Liberty London<\/a>.<\/p>\n

\"vilhelm<\/a><\/p>\n

Now, the perfumery is releasing six of their best-selling fragrances in exquisite travel containers. Crafted to maintain the elegance and quality of the full sized originals, these are the perfect companions to the roughest journeys, due to their enhanced durability and reduced size. Vilhelm Parfumerie Travel size is available in six scents: Dear Polly<\/a>, Purple Fig<\/a>, Morning Chess<\/a>, Dirty Velvet<\/a>, A Lilac A Day<\/a> and Room Service<\/a>. They retail for \u00a360 at Liberty London.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every smell has a deep connection in our minds and hearts.\u00a0One of the main reasons perfume is so powerful is…<\/p>\n","protected":false},"author":1,"featured_media":42991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[10815,10814,10813],"features_issues":[],"featured_themes":[],"ppma_author":[16671],"class_list":["post-42504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-jan-ahlgren","tag-liberty-london","tag-vilhelm-parfumerie"],"yoast_head":"\nRevamp: Telling the Story Vilhelm Parfumerie | Cent Magazine<\/title>\n<meta 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