{"id":45658,"date":"2017-07-11T14:54:33","date_gmt":"2017-07-11T13:54:33","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=45658"},"modified":"2017-07-11T15:25:40","modified_gmt":"2017-07-11T14:25:40","slug":"power-her-choices-the-new-global-humanitarian-campaign-from-united-colors-of-benetton","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=45658","title":{"rendered":"Power Her Choices; The New Humanitarian Campaign from United Colors of Benetton"},"content":{"rendered":"

Environmental issues, human dignity, and social initiatives. These are just some of the topics which The Benetton Group<\/strong><\/a>, one of the world\u2019s best-known fashion companies, campaigns for in order to demonstrate their continuing efforts to build\u00a0a responsible fashion brand.<\/p>\n

All women and girls have the right to decide freely whether and when to have children. This is the core message that United Colors of Benetton<\/strong> <\/a>and the United Nations Population Fund (UNFPA) are sending to the world in their latest campaign.<\/p>\n

Organized by the UK Government, the UNFPA and the Bill & Melinda Gates Foundation, a Family Planning summit in London will address the international crisis and gain global commitment to provide better family planning and to support and protect women from unintended pregnancies worldwide.<\/p>\n

The latest outcome of an already established collaboration between the UNFPA and The Benetton Group is the new humanitarian campaign, Power Her Choices<\/strong><\/a>, which directly addresses the scourge of unwanted early pregnancy. The feature image of the campaign is a light-bulb in the shape of a womb, “It’s a metaphor of how the work of UNFPA can help spark a new awareness in young women worldwide,” said Carlo Tunioli, Fabrica’s Chief Executive Officer.<\/p>\n

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Developed by The Benetton Group\u2019s in-house research centre, Fabrica<\/strong><\/a>, the fundamental Power Her Choices<\/strong><\/a> campaign aims to gain additional global partners to commit to this issue with one common goal in mind: to enable 120 million more women worldwide to gain access to modern contraception by 2020.<\/p>\n

As a research centre Fabrica<\/strong><\/a> provides a cross-disciplinary commitment where communication interacts with sectors such as the economy and environmental sciences. The Power Her Choices<\/strong><\/a> campaign is a call to global action \u2013 saving millions of girls and young women, notably in the developing world, from premature motherhood and poverty.<\/p>\n

The campaign will be supported by an accompanying video, installations and GIFs which can be shared on social media. One of the GIFs to capture the campaigns spirit appears to read \u201cI will become a mother\u201d, but more light bulbs flicker on and off showing the underlying message \u201cI will decide to become a mother.\u201d<\/p>\n

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