{"id":51945,"date":"2018-05-14T17:50:23","date_gmt":"2018-05-14T16:50:23","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=51945"},"modified":"2018-05-14T17:50:23","modified_gmt":"2018-05-14T16:50:23","slug":"frame-bringing-1927-to-2018","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=51945","title":{"rendered":"Frame; Bringing 1927 to 2018"},"content":{"rendered":"<p><span style=\"color: #333333;\">The Jazz Age, The Roaring Twenties, L<em>es Ann\u00e9es Folles<\/em> and\u00a0the Golden Age;\u00a0 all names to identify the era of the 1920\u2019s, because one referral is simply not enough for such a period of history. No matter what you choose to call the era, it was a politically, socially, musically and fashionably charged\u00a0time known for its\u00a0 jazz influence, flapper styles for women\u2019s fashion, (the loss of the\u00a0 coset allowed women far freer movement and loose clothes) frivolity and the excess of the bohemian. It was a time in history known for its &#8216;Bright Young Things&#8217;\u00a0\u00a0a nickname given in the tabloid newspapers\u00a0to a group of\u00a0young aristocrats and socialites who lived this extreme lifestyle in London.<\/span><\/p>\n<p><span style=\"color: #333333;\">The roaring twenties were all about change, adventure and prosperity, which all came into play in the world of perfumery. Building up at this several very important fragrances were coming to the market place. Coty created the first Chypre perfume in 1917 and Chanel bought out No 5 in 1921. Coco\u00a0Chanel\u00a0 herself felt the time was right for the debut of a scent that would epitomise the\u00a0 flapper era\u00a0and would sum up the liberated spirit of the 1920s; the fragrance was floral\u00a0 and was\u00a0aldehyde heavy. These were two of several influential\u00a0 movements in the perfume industry at the time. Under Coty perfume became much less of a product for those who had very generous incomes but he presented fragrances that could be used by far more at much more competitive price points.<\/span><\/p>\n<p><span style=\"color: #333333;\">The British brand Floris (which has been making perfumes since\u00a0the 1790&#8217;s) were already a popular brand making colognes and\u00a0 had a royal warrant by this time. Their store at 89 Jermyn Street London was flourishing and is still today, their flagship store.\u00a0So what brings all of the perfume and history together?<\/span><\/p>\n<p><span style=\"color: #333333;\">Quite simply 1927 the new Floris Eau de Parfume, which is a fresh green spritely scent with a base of rich musk, patchouli and sweet vanilla tones, the scent builds into a depth of mimosa, narcissus and voluptuous violet at the heart. The top notes hits with mandarin, aldehydes and bergamot. So although not a floral-aldehyde\u00a0like No5 or a Chypre like Coty, it brings together some of the classic sexy elements in both these fragrances and holds it head high within such esteemed company.<\/span><\/p>\n<p><span style=\"color: #333333;\">It holds itself up well within its own brand too. 1927\u00a0 brings to life the elegance, opulence and glamour that the 1920\u2019s were renowned for and infuses it all in a bottle. But it&#8217;s not the only time Floris have dedicated perfumes to years as they have in the past launched, a 1962, a 76 and a 1988. 1927 Eau de Parfum, plays homage to the creatives, artists, playwrights and authors who went beyond the triviality and documented a moment in time and indulged in what was to become known as \u2018youth culture\u2019. The perfume is vital and alive, yet complex and sultry; it&#8217;s\u00a0animalistic\u00a0and hints at smoke it&#8217;s sharp yet sweet.\u00a0Doesn&#8217;t that just sum up the era?<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2018\/05\/1927-with-box-1200_1.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-52058\" src=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2018\/05\/1927-with-box-1200_1.jpg?resize=580%2C580\" alt=\"1927-with-box-1200_1\" width=\"580\" height=\"580\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.florislondon.com\/en_gbp\">www.florislondon.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Jazz Age, The Roaring Twenties, Les Ann\u00e9es Folles and\u00a0the Golden Age;\u00a0 all names to identify the era of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":52058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[12371,12356,6976,8886,2039,12372,1482,2895],"features_issues":[],"featured_themes":[],"ppma_author":[16671],"class_list":["post-51945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-12371","tag-art-of-perfume","tag-floris","tag-floris-london","tag-fragrance","tag-jazz-age","tag-perfume","tag-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Frame; 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