{"id":57793,"date":"2019-02-26T10:30:25","date_gmt":"2019-02-26T09:30:25","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=57793"},"modified":"2019-02-26T13:47:49","modified_gmt":"2019-02-26T12:47:49","slug":"trim-brows","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=57793","title":{"rendered":"Trim; brow-down"},"content":{"rendered":"

Within recent years brow shaping has exploded in the UK, a lot like the nail industry in the late ’80s. I remember as a beauty therapist in 1987 proclaiming, \u201cstand alone, nail salons will never take off–we\u2019re not America!\u201d\u2026 How wrong was I. \u00a0So as I observe brow bars popping up all over the country, I\u2019ve kept quiet because a lot like the nail industry, I don\u2019t think this growth is a fad; I believe they\u2019re here to stay, whether brows are on trend or not, and I think this has to be credited to the popularity of threading, the traditional Asian method of hair removal.<\/p>\n

I\u2019ve known about threading since the ’80s\u00a0because a colleague\u2014who was Kenyan-Asian\u2014would finish off all her waxing treatments with threading. She was the only one out of twenty beauty therapists who could do this and therefore was highly in demand. \u00a0 I didn\u2019t foresee this as anything other than a final step after waxing, but for women of Asian heritage, this is the norm in removing hair.<\/p>\n

Vanita Parti of Blink Beauty Brow started her threading business with one chair in Fenwicks department store in 2004 and now, with twenty-seven bars nationally, including concessions in Selfridges,<\/a> Harvey Nichols<\/a> and John Lewis<\/a>, as well as a few stand alone salons, caters to all one’s brow and lash desires. \u00a0Her product range is impressive, particularly her left-to-right-handed slanted tweezer; it\u2019s quite hard finding a sharp, precise tweezer that won\u2019t draw blood, and not to mention her growing cosmetic\u00a0line. \u00a0If you think about it, the two go together, products and treatments: one complements the other.<\/span><\/p>\n

\"cent<\/p>\n

Someone else who also foresaw this was Benefit Cosmetics<\/a>. A few years ago I attended their launch of new eyebrow make-up. The range was extensive (it actually felt like a gazillion new products), and not too long after that, they introduced brow treatments in their standalone stores.<\/p>\n

These two are not the only ones carving out a corner of the market for themselves on the high street. \u00a0You may have spotted\u00a0Shavata Brow Studio<\/a> (originally known for brow stencils), Nails and Brows<\/a>, Vaishaly Patel<\/a> and Browhaus<\/a>, to name a few. \u00a0So with brow cosmetics and brow bars booming, there is no stopping this movement. \u00a0And they\u2019re not just offering threading–there\u2019s waxing, \u2018old school\u2019 tweezing, brow and lash tinting, and lash extensions. Blink even offers a soothing twenty-minute eye massage<\/a> for those of us constantly on computers or phones.
\nI do have to question, though, if some have taken it a step–or should I say five to six steps–too far. \u00a0Waxing, threading, tweezing, tinting, trimming then pencilling in one treatment–surely any desired look can be achieved with just two or three of the above said treatments?<\/p>\n

This is\u00a0where my train of thought differs from this new generation in regard to brow waxing: due to the skin being so fine and delicate around the eyes, I always talked my clients out of a brow wax and into tweezing. \u00a0And with lower facial hair removal` I confess to getting angry when I see on a woman having\u00a0hair removed other than by electrolysis or laser on areas of the male growth pattern (basically anything below the eyes). \u00a0This area is hormonally led and disturbing the follicles may stimulate growth, \u00a0I know others would disagree, and I may be upsetting a few in the industry, but there I\u2019ve said it!<\/p>\n

Words \u00a0Julie Jacobs<\/a>
\nIllustration \u00a0 Karese Fogoe<\/p>\n","protected":false},"excerpt":{"rendered":"

Within recent years brow shaping has exploded in the UK, a lot like the nail industry in the late ’80s….<\/p>\n","protected":false},"author":132,"featured_media":57820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[4641,13252,13256,13254,13253,13255],"features_issues":[],"featured_themes":[],"ppma_author":[16734],"class_list":["post-57793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-benefit-cosmetics","tag-blink-beauty-brow","tag-browhaus","tag-nails-and-brow","tag-shavata-brow-studio","tag-vaishaly-patel"],"yoast_head":"\nTrim; 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