{"id":58078,"date":"2019-03-14T16:19:14","date_gmt":"2019-03-14T15:19:14","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=58078"},"modified":"2019-03-14T16:19:14","modified_gmt":"2019-03-14T15:19:14","slug":"flower-by-kenzo","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=58078","title":{"rendered":"FLOWER by KENZO"},"content":{"rendered":"

The poppy is one of the most vibrantly coloured flowers, so it makes sense that a fragrance it inspires would be invigorating and fresh.<\/p>\n

FLOWER by KENZO<\/a>, which was launched for Valentine’s Day, aims to invent the scent of the poppy, a naturally fragrant-free plant. This is the latest in the FLOWER series, which started in 2000, although KENZO released its first-ever perfume in 1988.<\/p>\n

“We wanted to illuminate FLOWER by KENZO, make the poppy smile,” said master perfumer Alberto Morillas<\/a>, who was one of the creators of the scents. (Read more about the perfumer’s work\u00a0here<\/a>, here<\/a>, here<\/a>, here<\/a>\u00a0and here<\/a>.)<\/p>\n

The eau de vie is a bright red fragrance that opens with a zesty ginger note, has a floral heart and finishes with an orange blossom accord and the Bulgarian rose; the Tonka bean bass line completes the scent.<\/p>\n

The eau de parfum, a powdery floral scent, is made of pink pepper essence, Bulgarian roses and violets, magnified by vanilla and white musk.<\/p>\n

\"\"<\/a><\/p>\n

Like the flower, the design of the bottles is simple, beautiful and delicate, slightly curved with a red vinyl poppy. However, as the film advert–which features South Korean actress Tae-Ri Kim singing “What a Way to Win a War” in the streets of San Francisco–shows, the bottles (and the fragrances) evoke strength and confidence.<\/p>\n

Also included in the line are eau de toilette, eau de lumi\u00e8re, l’elixir and a red edition, which is another eau de toilette.<\/p>\n","protected":false},"excerpt":{"rendered":"

The poppy is one of the most vibrantly coloured flowers, so it makes sense that a fragrance it inspires 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