{"id":68635,"date":"2020-01-30T06:00:00","date_gmt":"2020-01-30T05:00:00","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=68635"},"modified":"2020-02-06T00:07:46","modified_gmt":"2020-02-05T23:07:46","slug":"uniform-of-supreme-cult","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=68635","title":{"rendered":"Of Supreme Cult."},"content":{"rendered":"\n<p class=\"has-text-align-right wp-block-paragraph\">Image on left hand side By William Strobeck, NYC, 2013 (page 84)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is the obsession with cult? Whether this be an underground film, a rare vinyl of a recording or even a sportswear brand?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the idea of a cult sportswear brand seem like an oxymoron. After all sportswear by its very nature is an every day easy item to though on (no longer the preserve of athletes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet take brands like X girl, Bathing ape or palace all are cult favourite that have grown arguably from street wear mixed with sports wear but are brans that are small and cult heroes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lets take the brand supreme as a great example. Probably the most sort after brand going but why?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"732\" src=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/069-Kate.jpg?resize=580%2C732\" alt=\"\" class=\"wp-image-68638\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/069-Kate.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/069-Kate.jpg?resize=238%2C300&amp;ssl=1 238w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/069-Kate.jpg?resize=317%2C400&amp;ssl=1 317w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption>Kate Moss by Alasdair McLellan, London, 2012 (page 69)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This clever company started by Jame Jebbia In New York in 1994. Began life as a skate company and grew into the most coveted of labels going on. They collaborate with not just high end luxury brans like Louis Vuitton, Nike, Lacoste. But still maintaining their cool underground cult status.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is this magnificent balance that very few bands ever manage.&nbsp; To be very successful known label whilst still remaining a cult hero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supreme have transformed from a downtown skate shop into an influential global company with 11 stores worldwide including New York, Los Angeles, London, Paris, San Fransisco and Japan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"327\" src=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/052-3-Liberty-Supreme-copy.jpg?resize=580%2C327\" alt=\"\" class=\"wp-image-68640\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/052-3-Liberty-Supreme-copy.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/052-3-Liberty-Supreme-copy.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/052-3-Liberty-Supreme-copy.jpg?resize=400%2C225&amp;ssl=1 400w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption>Aerial video by Ben Solomon, 2011 (pages 52-53)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Releasing Highly limited product releases from t-shirts and MetroCards to suitcases and bicycles and artist\/brand collaborations. Releasing a limited amount of each style because Jebbia says \u201cWe don&#8217;t want to get stuck with stuff nobody wants.\u201d Creating a high demand for the brand because every release of clothing only has a limited amount available.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We don&#8217;t want to get stuck with stuff nobody wants.<\/p><cite>Jebbia <\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">So this cult brand is reached the point where a boo has ben created about their history and inspirations. A release by serious art book publishers Phaiodon, the \u2018Supreme\u2019 book. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"379\" src=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-3d-standing.jpg?resize=580%2C379\" alt=\"\" class=\"wp-image-68641\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-3d-standing.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-3d-standing.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-3d-standing.jpg?resize=400%2C261&amp;ssl=1 400w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption>3D Bookshot<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Inside is a collection of more than 800 stunning images from photographers including Larry Clark, Sandy Kim, and David Sims,&nbsp;<em>Supreme&nbsp;<\/em>offers unparalleled access to readers: behind the scenes content from the company\u2019s early years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carrying their love of design and their special relationship with their customers through to the book, with a reversible book cover featuring the supreme logo on the side, it also doubles up as a removable poster. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"335\" src=\"https:\/\/i0.wp.com\/centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-case-front-overhead.jpg?resize=580%2C335\" alt=\"\" class=\"wp-image-68642\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-case-front-overhead.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-case-front-overhead.jpg?resize=300%2C174&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2020\/01\/9781838660314-6031-case-front-overhead.jpg?resize=400%2C231&amp;ssl=1 400w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption>Supreme. Phaidon, case, front.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Written with contributions from pop-culture critic Carlo McCormick and film director Harmony Korine, this new book offers an exclusive insight into Supreme\u2019s history, their creativity as a brand and insight into the spirit that is Supreme.&nbsp;<\/p>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">Supreme\u2019s new book is allowing the brand to open up to the world. Sharing an array of images. Sharing with everyone where they have been, their inspiration and work. Showing that they can be a massive mainstream fashion brand and still maintain their cult status and care for their customers.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong><em>Supreme&nbsp;<\/em>is published by <a rel=\"noreferrer noopener\" aria-label=\"Phaidon (opens in a new tab)\" href=\"https:\/\/uk.phaidon.com\/\" target=\"_blank\">Phaidon<\/a> available&nbsp;exclusively from End Clothing from 29&nbsp;January to 5 February,&nbsp;after which it will be available in all book retailers, \uffe135<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image on left hand side By William Strobeck, NYC, 2013 (page 84) What is the obsession with cult? Whether this&#8230;<\/p>\n","protected":false},"author":195,"featured_media":68736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"features_issues":[],"featured_themes":[14427],"ppma_author":[16783],"class_list":["post-68635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","featured_themes-uniform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Of Supreme Cult. | Cent Magazine<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Of Supreme Cult. | Cent Magazine\" \/>\n<meta property=\"og:description\" content=\"Image on left hand side By William Strobeck, NYC, 2013 (page 84) What is the obsession with cult? 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