{"id":69202,"date":"2020-01-04T12:04:27","date_gmt":"2020-01-04T11:04:27","guid":{"rendered":"http:\/\/centmagazine.co.uk\/?p=69202"},"modified":"2020-02-12T14:50:38","modified_gmt":"2020-02-12T13:50:38","slug":"whose-new-ss20","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=69202","title":{"rendered":"Who’s New? SS20"},"content":{"rendered":"\n

Back to the Issue Content<\/strong><\/a><\/p>\n\n\n\n

The wave of the new generation of upcoming fashion designers do one thing well: sustainability. These designers will take fashion into a new era by making environmentally friendly long-lasting fashion, not a trend but an absolute that is embedded into their businesses. It has already started, sustainable fashion has emerged even if only with green shoots popping their heads up from the dirt, check out these up-and-coming brands who are already making waves as well as a difference.<\/p>\n\n\n\n

Collina Strada<\/a><\/strong><\/p>\n\n\n\n

Transitioning out of the brand\u2019s use of dead stock, (inventory that doesn\u2019t sell and can remain on warehouse shelves forgotten and useless). Collina Strada creator Hillary Taymour wants the company to focus more on organic fibres like rose silk because dead stock is even too synthetic for the fully sustainable brand. Collina Strada is a \u201cplatform for social issues and change\u201d made through clothing and fashion. The brand\u2019s SS20 collection features tie-dye and psychedelic mixed prints in loud pastel colours with hippie era inspiration and lots of skin showing. <\/p>\n\n\n\n