{"id":87196,"date":"2020-10-27T12:43:31","date_gmt":"2020-10-27T11:43:31","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=87196"},"modified":"2020-10-27T12:43:34","modified_gmt":"2020-10-27T11:43:34","slug":"social-music","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=87196","title":{"rendered":"Social Music"},"content":{"rendered":"\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">Social media is a powerful tool for musicians, but it has to be used carefully and correctly. There are lots of mistakes that can be made and opportunities that are so often missed. Musicians in particular have a lot to gain by using social media platforms in the correct way. But what does the correct use of social media look like for musicians? That\u2019s what we\u2019re going to explore today. Navigating the social media landscape as a musician is tough, but with the help of the tips and advice, we\u2019re about to outline, it\u2019ll be a little easier for you, so keep reading.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Understand Your Audience<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Before you even start interacting on social media, you need to have a clear idea of who you\u2019re trying to communicate with. Who are your fans? What <a href=\"https:\/\/staging.centmagazine.co.uk\/slight-subcultures\/\" target=\"_blank\" rel=\"noreferrer noopener\">music scenes<\/a> are they interested in? What\u2019s the community that you and your fans are part of? These are all key questions that you\u2019ll need to be able to answer if you\u2019re going to effectively communicate via social media. Your approach will be all wrong if you\u2019ve not got the right audience in mind.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Let Your Personality Shine Through<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The last thing a musician\u2019s social media presence should come across as is managed or corporate. You want to show your personality and endear yourself to your target audience. If it seems like your content is managed or contrived in some way, people will very quickly pick up on that inauthenticity and they certainly won\u2019t like it. Don\u2019t be afraid to be a little more candid and to let your personality or the personality of your band shine through for everyone to appreciate.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Stay Active<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Staying active on social media is vital for <a href=\"https:\/\/staging.centmagazine.co.uk\/atelier-sings\/\" target=\"_blank\" rel=\"noreferrer noopener\">musicians<\/a>. It\u2019s of particular importance because you\u2019ll want to position yourself as relevant and valuable to what\u2019s going on in the music world. If you allow your social media platforms to lie dormant for months at a time, it\u2019s not going to create the right impression. It might even make it seem as if you\u2019re a thing of the past and no longer of much relevance. That\u2019s obviously not what you want.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6GcH5N-BIu57QX9XPOe0VHUy920TuodXs7gDIYGBjCFYgBJK9brOOUG0TuUOfniNpJVNmlwgVWrXTCnLNOXE4u4OQlDBCjyiZoGABoX7KHupHp3BrtvXPBYsZkAGGhLYfa7uDHBi\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/pixabay.com\/no\/photos\/sosiale-medier-facebook-twitter-1795578\/\">Image Source &#8211; CC0 License<\/a><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Use Visual Content<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">You\u2019ll want the content you produce for your audience to be as visual as it can be. Visual content matters because it\u2019s far more likely to be engaged with on social media than posts that don\u2019t have any visual components at all. Visual content can come in the form of photos or graphics. And there\u2019s also the growing importance and significance of video content to take into account as well. That should definitely be weaved into your social media strategy.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Get Started on TikTok<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">One social media platform that musicians in particular can\u2019t afford to ignore right now is TikTok. It\u2019s a platform with so much to offer and you won\u2019t want to overlook it. This guide called \u2018<a rel=\"noreferrer noopener\" href=\"https:\/\/www.icmp.ac.uk\/blog\/how-new-artists-can-use-tiktok-enhance-their-careers\" target=\"_blank\">How TikTok can help musicians go viral<\/a>\u2019 will give you a good idea of exactly why every musician out there should be paying attention to TikTok and the opportunities it can afford. It\u2019s not something to be overlooked, not least because it\u2019s one of the fastest-growing platforms with a young user base.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Set Up Regular Giveaways<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Setting up giveaways that your audience can take part in on social media is definitely a good idea. When you take this option up, you can give people a good reason to pay attention to your channels and to share your posts. Because by doing so, they have a chance of winning something that otherwise wouldn\u2019t be available to them. Just make sure the prizes are something that your fans can appreciate and find appealing.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\"><strong>Steer Clear of Controversial Topics<\/strong><\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Finally, you should make sure that when you\u2019re airing your views and opinions on your social media channels, you don\u2019t step into controversial territory. This is sometimes unavoidable if there\u2019s something you feel you have to say. But as a general rule, you should avoid controversial or divisive topics because whatever you say, you\u2019re going to end up alienating some part of your audience, and that\u2019s not what you want.<\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">Social media can be a real asset for musicians when it\u2019s used in the right way. But not all musicians get it right. If you want to develop a social media strategy that\u2019s going to strengthen your audience and help you meet your online goals, the tips above offer the guidance you\u2019ll need to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a powerful tool for musicians, but it has to be used carefully and correctly. There are lots&#8230;<\/p>\n","protected":false},"author":1,"featured_media":87198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[7],"tags":[],"features_issues":[],"featured_themes":[15169],"ppma_author":[16671],"class_list":["post-87196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","featured_themes-border"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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