{"id":93835,"date":"2021-03-24T08:32:26","date_gmt":"2021-03-24T07:32:26","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=93835"},"modified":"2021-03-24T19:04:23","modified_gmt":"2021-03-24T18:04:23","slug":"smell-of-style","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=93835","title":{"rendered":"Smell of Style"},"content":{"rendered":"\n<div class=\"wp-block-group has-secondary-color has-text-color\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">Brioni, the legendary Italian tailoring brand, came up with their latest accessory for riding the Italian style, their own<em> Eau de Parfum<\/em>. Learn all about this collaboration and the close relationship between those two worlds, by reading our article&nbsp;<em>Smell of Style<\/em>.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">We have seen it before, perfume can be compared to many things, like <a href=\"https:\/\/staging.centmagazine.co.uk\/scent-and-sound\/\" target=\"_blank\" rel=\"noreferrer noopener\">music<\/a> for example. Fragrances also have a close relationship and similarities with clothing. We use the same lexical field around them. You wear them, you style them with each other, to fit your aesthetic and find comfort in them. And they tell a lot about people. While clothing will describe your style visually, perfumes will do it in an olfactory way. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">This is the idea behind the first Brioni fragrance, Brioni Eau de Parfum. Brioni is the master of suits in Italy and has tailored legend ever since 1945. Ever since the brand has contributed to the elegant roman style and the recognition of Italian tailoring.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"647\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Secondary-Model-Key-Visual_Portrait_72dpi_RGB.jpg?resize=545%2C647&#038;ssl=1\" alt=\"\" data-id=\"93953\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=93953\" class=\"wp-image-93953\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Secondary-Model-Key-Visual_Portrait_72dpi_RGB.jpg?w=545&amp;ssl=1 545w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Secondary-Model-Key-Visual_Portrait_72dpi_RGB.jpg?resize=253%2C300&amp;ssl=1 253w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"647\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Mood-Key-Visual_Portrait_72dpi_CMYK-1.jpg?resize=544%2C647&#038;ssl=1\" alt=\"\" data-id=\"93971\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=93971\" class=\"wp-image-93971\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Mood-Key-Visual_Portrait_72dpi_CMYK-1.jpg?w=544&amp;ssl=1 544w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Mood-Key-Visual_Portrait_72dpi_CMYK-1.jpg?resize=252%2C300&amp;ssl=1 252w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"648\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Model-1-1.jpg?resize=545%2C648&#038;ssl=1\" alt=\"\" data-id=\"94107\" data-full-url=\"https:\/\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Model-1-1.jpg\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=94107\" class=\"wp-image-94107\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Model-1-1.jpg?w=545&amp;ssl=1 545w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_EdP_Model-1-1.jpg?resize=252%2C300&amp;ssl=1 252w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">For years, English and Italian have fought the title of the best tailoring nation. And even if England seems to win, it&#8217;s maybe because they learned from each other. For example, Alexander McQueen, who was known for mastering the art of tailoring, learned much of his knowledge in Italy as well as tailoring skills in Saville Row in London (the home of British menswear). He shared in the past that it was when he worked in Milano for Romeo Gigli, that he learned the expertise of tailoring. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The Italians are real masters of tailoring and elegance. And this is the essence of Brioni as a brand. <\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"464\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_08.jpg?resize=580%2C464&#038;ssl=1\" alt=\"\" data-id=\"93963\" data-full-url=\"https:\/\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_08.jpg\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=93963\" class=\"wp-image-93963\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_08.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_08.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"464\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_09-1.jpg?resize=580%2C464&#038;ssl=1\" alt=\"\" data-id=\"94103\" data-full-url=\"https:\/\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_09-1.jpg\" data-link=\"https:\/\/staging.centmagazine.co.uk\/?attachment_id=94103\" class=\"wp-image-94103\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_09-1.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_09-1.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">&#8220;Being a legend is a way of living&#8221; is how Brioni&#8217;s man is described. But until now it lacked the perfect last, invisible, irresistible touch to the impeccable outfit. A fragrance. The perfume is described as a fragrance designed like the perfect suit. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The one behind this perfume is no-one else other than Michel Almairac. Originally from the south of France, he is renowned for his talents and best-selling perfume, whom only him have the secret. As needed, a legend for the essence of elegance. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Robertet_Michel-Almairac_Master-Perfumer-1.jpg?resize=450%2C600&#038;ssl=1\" alt=\"Michel Almairac\" class=\"wp-image-93962\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Robertet_Michel-Almairac_Master-Perfumer-1.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Robertet_Michel-Almairac_Master-Perfumer-1.jpg?resize=225%2C300&amp;ssl=1 225w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption>Michel Almairac<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">From Almairac himself, he wanted to glorify Brioni&#8217;s elegance and sophistication. To translate what Brioni is sharing with tailoring but this time with a sent. According to Brioni and Michel Almairac, Brioni&#8217;s man sent is structured by the clean scent of cedar, violet contrasts with the musky Ambroxan and pink peppercorn. In addition, Brioni favoured Italians supplier for the most sustainable approach for its perfume. <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The bottle with navy blue thigh glass is as elegant as the brand. And the label in satin, just like the one in the suit, a reminder you are a part of the brand. The Eau de Parfum comes in two different sizes, either 60ml or 100ml.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"464\" src=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_05-1.jpg?resize=580%2C464&#038;ssl=1\" alt=\"Brioni Eau de Parfum \n\" class=\"wp-image-93958\" srcset=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_05-1.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_05-1.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Brioni_Eau-de-Parfum_Additional-Visuals_2500x2000px_05-1.jpg?resize=768%2C614&amp;ssl=1 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">With it, everything is in hands to be as elegant as the Italian. Because the <em>smell of style<\/em> must be the perfect equation of a Brioni suit and perfume.  <\/p>\n\n\n\n<p class=\"has-secondary-color has-text-color wp-block-paragraph\">The released date of The Brioni Eau de Parfum will on the 25th of March. It will be available at&nbsp;the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.brioni.com\/en\/gb\/stores\" target=\"_blank\">Brioni boutique<\/a>, Flannels luxury doors, Harrods, Harvey Nichols and Fortnum &amp; Mason.<\/p>\n\n\n\n<p class=\"has-text-align-right has-secondary-color has-text-color wp-block-paragraph\">If you enjoyed reading&nbsp;<em>Smell of Style<\/em>&nbsp;you might also enjoy reading other articles like <a href=\"https:\/\/staging.centmagazine.co.uk\/the-scent-of-freedom-the-blue-perfumes\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Scent of Freedom<\/a>&nbsp;or&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/staging.centmagazine.co.uk\/scent-and-sound\/\" target=\"_blank\">Scent and Sound<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brioni, the legendary Italian tailoring brand, came up with their latest accessory for riding the Italian style, their own Eau&#8230;<\/p>\n","protected":false},"author":212,"featured_media":94218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[14727,5688,15470,1482,15469,15471,1624],"features_issues":[],"featured_themes":[15443],"ppma_author":[16702],"class_list":["post-93835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-fragance","tag-italian","tag-michel-almairac","tag-perfume","tag-smell-of-style","tag-suits","tag-tailoring","featured_themes-hybrid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smell of Style | Cent Magazine<\/title>\n<meta name=\"description\" content=\"How can you be more elegant than with a suit from Brioni? 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By finishing your look with their Eau de Parfum, learn all bout it with Smell of Style\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.centmagazine.co.uk\/?p=93835\" \/>\n<meta property=\"og:site_name\" content=\"Cent Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T07:32:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-24T18:04:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/staging.centmagazine.co.uk\/wp-content\/uploads\/2021\/03\/Screenshot-2021-03-24-at-18.03.02.png?fit=300%2C300&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zelie Vandermeiren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zelie Vandermeiren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835\"},\"author\":{\"name\":\"Zelie Vandermeiren\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#\\\/schema\\\/person\\\/67fefe81a44dd6472b46f8451d8ea561\"},\"headline\":\"Smell of Style\",\"datePublished\":\"2021-03-24T07:32:26+00:00\",\"dateModified\":\"2021-03-24T18:04:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Screenshot-2021-03-24-at-18.03.02.png?fit=300%2C300&ssl=1\",\"keywords\":[\"Fragance\",\"ITalian\",\"Michel Almairac\",\"perfume\",\"Smell of style\",\"Suits\",\"tailoring\"],\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835\",\"url\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835\",\"name\":\"Smell of Style | Cent Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/staging.centmagazine.co.uk\\\/?p=93835#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/staging.centmagazine.co.uk\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Screenshot-2021-03-24-at-18.03.02.png?fit=300%2C300&ssl=1\",\"datePublished\":\"2021-03-24T07:32:26+00:00\",\"dateModified\":\"2021-03-24T18:04:23+00:00\",\"description\":\"How can you be more elegant than with a suit from Brioni? 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