{"id":98357,"date":"2021-06-28T12:42:33","date_gmt":"2021-06-28T11:42:33","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=98357"},"modified":"2021-06-28T15:44:17","modified_gmt":"2021-06-28T14:44:17","slug":"bottle-to-build","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=98357","title":{"rendered":"Bottle to Build"},"content":{"rendered":"\n

Red Yellow Blue and Green; bright rainbow colours that grab our attention, one of our first toys and indeed one of the world\u2019s leading toy brands: Lego is the epitome of fun whether played with alone or with those around us. Its multi-coloured bricks, fastening together in numerous ways, bring to life a vast array of possible scenes, figures and scenarios. Lego has diversified over the years since 1932 into a product range that keeps giving more. Cherished in the locked doors of the past, Lego is looking to the future and to sustainability by aiming to alter its material composition to recycled plastic bottles. Read more in Bottle to Build.<\/em><\/span><\/p>\n\n\n\n

Billions of retro and rainbow Lego pieces exist in the world, with each piece evoking a smile when spotted on the floor across the room or found in an unexpected place. Since 1963, Lego has been made of a type of plastic called ABS which provides its well-known and unique durability and sturdiness. Lego bricks are able to be curiously flexible in their capacity yet solid and reliable in their formation. The traditional Lego bricks are borne out of material which provide its simultaneously simple yet robust makeup, so the idea of altering this material is significant.<\/span><\/p>\n\n\n\n

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Indeed, committed to ensuring Lego’s classic ‘clutch-power’ ability to connect, intertwine and conjoin onto other pieces with ease and be repositioned as desired, there is a need for Lego to stay the same. In many ways, the passage of time must hold still for Lego as its pieces require this consistent structure: Lego\u2019s makers are intent that any changes to materials do not compromise its capabilities. How does essence remain the same when the vessel stands entirely reinvented?<\/span><\/p>\n\n\n\n

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