{"id":99152,"date":"2021-08-04T15:45:42","date_gmt":"2021-08-04T14:45:42","guid":{"rendered":"https:\/\/centmagazine.co.uk\/?p=99152"},"modified":"2021-08-09T11:46:05","modified_gmt":"2021-08-09T10:46:05","slug":"intensely-clean","status":"publish","type":"post","link":"https:\/\/staging.centmagazine.co.uk\/?p=99152","title":{"rendered":"Intensely Clean"},"content":{"rendered":"\n

As we enter the month of August, we shift towards another monthly theme: Intense. The synonyms are varied: excessive, energetic, powerful, profound, deep, heightened, vivid, harsh, fierce, extreme. At .Cent, we want to demonstrate all these emotions and give wings to your imagination. Today we dive into sustainability once more. Excessive washing is a real problem, in our world. So much water is used when we wash our clothes and what about the harsh chemicals too? There are solutions to hand, no ones that will change the world forever, but certainly will help. Find out more in Intensely Clean <\/em>here. <\/em><\/p>\n\n\n\n

How many of us wash a pair of jeans after one wear? Or a favourite sweatshirt? Did it ever occur to us that maybe just maybe we could get second or third wear from them and by doing so, save on water usage? <\/p>\n\n\n\n

Technology may just be our newest friend when it comes to helping the world especially when it comes to fashion (one of the most polluting industries). What about ways to refresh your clothes to give them extra wear whilst washing them less and saving water or even a stream to keep them looking sharp? <\/p>\n\n\n\n

The favourite jumper in the washing basket? Need it now for your night out? No time to wash?… Worry not… Introducing the FreshUp<\/strong> by Bosch, a breakthrough new device that quickly refreshes clothing by using the power of plasma to destroy odour molecules, no water, no chemicals, just instantly revived clothes. <\/p>\n\n\n\n

This means you may save money on washing and dry cleaning. It also works flawlessly and safely on delicate clothing, so pre-loved or rental pieces with care labels that have worn off may be cared for without causing damage.<\/p>\n\n\n\n

Did you know 44 per cent of Brits regularly dig clothes out of our laundry basket to wear? Some have cancelled after-work socials because their clothes smelt bad and\/or are put off buying vintage clothes because of the musty smell. But washing your clothes too frequently can cause serious damage, not only to your clothes but to the environment.<\/p>\n\n\n\n

Why you shouldn’t<\/em> wash your clothes too frequently<\/strong><\/p>\n\n\n\n

The majority of the clothes we own is made from synthetic fibres such as polyester, nylon, and acrylic, all of which pose serious environmental issues. <\/p>\n\n\n\n

We contribute to plastic pollution by cleaning our clothing in a washing machine since millions of these synthetic fibres are shed with each wash and end up polluting our rivers. Once in our rivers, they endanger the marine ecosystems by being mistaken for food by seafaring species. Plastic fibres have also infiltrated tap water in several parts of the world, resulting in many of us inadvertently eating plastic.<\/p>\n\n\n\n

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Of course, we’re not telling you to not wash your clothes at all but some garments should be carefully cleaned. Over-washing is harmful to both the fabric and the environment. Laundry consumes water and power and necessitates the use of detergents, which are sometimes laced with hazardous chemicals like Sodium Lauryl Sulphate (SLS).<\/p>\n\n\n\n

FreshUp like a Bosch<\/strong><\/p>\n\n\n\n

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