Is Maximalism Going to Dominate Graphic Design in 2025?

As we move further into 2025, one thing is evident. Maximalism is making a comeback, and for graphic designers, it’s a big deal. In contrast to monochromatic palettes that were once popular, designers are now experimenting with neon greens, electric blues, and deep purples to create a sense of energy and excitement. Designers are also experimenting with more unexpected combinations, as this helps brands to stand out while making a lasting impression.

Examples of Maximalism in Graphic Design

One example of how maximalism is being used more and more in graphic design would be Spotify’s year-end Wrapped campaign. At the end of 2024, the design team embraced overlapping typography, images, animations, and bright colours that jumped off the page. This provided an immersive experience to users, and it also helped to reflect the energy and excitement of music as a whole. In other entertainment verticals, like iGaming, maximalism is already being embraced to the fullest extent. Across a bingo app you’ll notice hundreds of games that each utilise different colour palettes and themes. Take Fire Blaze Classics: Blue Wizard Megaways for example, which utilises electric blues, along with fiery hues such as reds and oranges. When compared to other titles, like Leprechaun’s Luck Cash Collect, which uses intense emerald green, it’s evident how maximalism create stand-out branding. 

It’s not just entertainment that is capitalising on the maximalism trend either. Gucci’s Fall 2025 collection is strongly inspired by the founder of the fashion house, with a focus on ‘70s flair. To reflect this, posters and marketing copy for the show utilised maximalism to emit vibrant and confident energy, which strongly reflected their new launch of fashionable attire. Other marketing materials utilised colours such as bright yellow, fuchsia pink, and black, providing a highly contrasted, yet balanced approach to maximalism while aligning with brand values.

Characteristics We Can Expect to See in 2025

As we move into 2025, we can expect to see a lot more examples of minimalism in graphic design. Eclectic typography through experimentation is expressive. As a result, graphic designers are starting to mix fonts freely while using oversized typefaces. We are also seeing busy, and more textured layouts where elements appear to jump off the screen. By creating a sense of depth, and additional dimensionality, It becomes possible to arrange visual elements in a way that’s not just exciting, but purposeful. 

With maximalism drawing heavily on references to both art and history, including Baroque, Rococo, and Art Nouveau, we might also see more of a new-old approach. It may be that the past and present collide, as digital tools are used to recreate classic images or techniques that were once limited to canvas. Expressive iconography also has a part to play, with larger-than-life features that help to add additional depth and complexity to an otherwise simple design.

In conclusion, maximalism offers so much potential for creativity, and with brands being forced to find new ways to stand out in crowded markets, it’s evident that it’s going to have a huge part to play in graphic design.

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