Niche Menus: 3 Ways a POS System Can Enhance Luxury Menu Design

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A unique menu offering is key when it comes to luxury restaurants, creating a high-end dining experience that cannot be replicated at home.

With 78% of millennials saying they would rather spend money on an experience, such as a restaurant, over purchasing an item from a store, the market offers plenty of opportunities to reach customers looking for a high-quality experience.

Fine-tuning the menu is paramount for luxury restaurant owners. In fact, 31% of restaurants update their menu on a monthly basis to create a dynamic offering that keeps the attention of customers. 

With this being said, having a reliable POS (point of sale) system in place is essential to stay on top of daily operations. In this article, we discuss three ways that a POS system can enhance luxury menu design.

Upsell Through Suggested Pairings

To help create that luxury dining experience that customers are looking for, suggesting different pairing options that combine complementary flavours and textures can go a long way.

One of the most popular pairing suggestions given by high-end restaurants is wines that complement the dish chosen by the customer. Having experts suggest the best pairings create a unique dining experience that customers are unable to find elsewhere. Other pairing ideas would include accompaniments to complement a meat dish, an appetiser to prepare the palate, or a refreshing dessert to finish off the meal.

A restaurant POS system can help restaurant staff suggest the best combinations, being programmed to recommend certain pairings during the order placement process. With the handheld device making suggestions that can then be voiced by the waiting staff, the process is seamless and professional.

Not only do pairing suggestions impress customers with culinary knowledge, but it is also a great way to upsell. By persuading guests to try out different wines or dishes that perfectly complement their meal, they are more likely to spend more money on the dining experience.

Insights Into Best-Selling Items

With a POS system providing so much data, restaurant owners would be missing out on a huge opportunity if they were not to carry out an analysis on a regular basis. With key insights into customer behaviour and order preferences, the data available should be used to make informed decisions on how the menu should look.

When it comes to luxury dining, understanding which dishes are the most popular will help fine-tune the menu offerings. Whether a dish containing a rare ingredient is highly sought after or limited-time dishes are a big hit, the menu can be developed to suit the taste preferences of the customers. 

Similarly, any menu items which are underperforming should be addressed. If there are dishes that are not proving a hit, this not only loses the interest of potential customers who have fewer choices, but can also impact profitability. Having to order ingredients that do not end up getting used will lead to excess wastage and eat into profit margins.

Add Seasonal Specials With Real-Time Updates

A key feature of luxury restaurants is innovative menu offerings that use the freshest ingredients. For example, using vegetables that are in-season or locally sourced seafood in the summer entices customers to try out the best ingredients on offer.

Whether a high-end restaurant chooses to add a few seasonal specials to its base menu or completely revamp its menu every month or two, the physical and virtual menus will need to be updated.

 A POS system makes the process of adjusting the menu simple and efficient, simply allowing the moderator to remove items and add new ones. These changes will be made in real-time so there will be no mistakes when it comes to placing orders for dishes that are no longer available. Once these changes have been finalised in the POS system, new physical menus can be printed using the data from the centralised platform.

The ease of this process means restaurants also have the option to add ad-hoc specials or promotions. If they find themselves with surplus ingredients, they can add a new menu item or special offer in order to shift it, preventing waste and maximising sales.

Are POS Systems Shaping The Future Of Luxury Dining?

In today’s day and age, a POS system offers way more than the ability to process transactions. By providing key insights into customer behaviour, a rundown of best-selling dishes, and the ability to make real-time changes to the menu, the restaurant business is able to adapt to the needs of its customers to create a dining experience that they are bound to remember.

Creating a sophisticated dining experience that stands out from the rest can be made possible by utilising the different POS features available. As the capabilities of modern technology continue to grow, the options available to luxury restaurant owners are only bound to keep expanding.

.Cent Magazine London. Be Inspired; Get Involved

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