The Famous Benetint Welcomes New Sisters

Sisters, Sisters, Sisters…Sisters share just about anything. For better or for worse, everything becomes fair game from wardrobe favourites to hair products via bedrooms and music. You can tolerate (and love it) because at least you have someone to share meals with, go to the cinema, share secrets, or just stay at home and watch the telly. Find out more about how two amazing sisters worked together to create make-up sensation Benefit in The Famous Benetint Welcomes New Sisters

Image on the left-hand side Benefit Cosmetics

Sisters are incredibly close. Now, imagine twins. There is nothing like the connection of identical twin sisters. From sharing a womb to sharing a likeness, that closeness can’t be ignored. Their attachment is undeniable, sharing a love stained by their DNA. There is family business, but twin sister-run companies are a force to be reckoned with.

Image The Face Place, San Francisco

Jean and Jane, twin sisters from the midwestern state of Indiana, USA, travelled all the way to a vibrant San Francisco in the swinging 1970s. With modelling and makeup experience, they shared their innovative ideas and techniques at their first store, The Face Place, opening its doors in 1976. At that time, San Francisco was home to the Counterculture Movement, run by hippies and activists. The city was filled with artists, so it is not surprising that it was a performer who inspired the iconic rose-tint blush and lip tint we now know as Benetint.  

The sisters were probably surprised to be asked for a “unique, long-lasting solution to enhance the performers’ cheeks, lips, and nips onstage.”, but it birthed a beautifully pigmented product that would establish the brand for decades to come.   

Image Benefit Cosmetics, Benetint

By 1990, they expanded and named the company Benefit Cosmetics. Soon, they would open in Henri Bendel, and in less than a decade, they would open internationally at Harrods in London in 1997.  

By 2012, the sisters would leave the massive company they had built as dynamic cosmetic legends, known for prioritising humour and joy.

Now, the company has over 3,000 locations across Western Europe, the Middle East, South Africa, East and Southeast Asia, North and South America, Australia, and New Zealand. This includes their boutiques and brow bars. They have partnerships with companies like Sephora, John Lewis, and Marks & Spencer.   

Today, their bestselling and beloved products include “Precisely, My Brow Pencil”, “Badgal Bang” mascara, “The Porefessional” primer, and the “Benetint” lip and cheek stain that started it all. Their popular services include brow waxing, brow lamination, brow tints, and the “porefessional” facial.  

The company has also made some unique strides.   

Benefit Cosmetics holds the Guinness World Record for most eyebrow waxes performed by a team in 8 hours.  In 2017, their Myer City store in Melbourne, Australia, completed 435 waxes. This beat their previous record set at the company’s Sydney location in 2012.  

Image Benefit Cosmetics

So, of course, they are the #1 Brow Brand in the world.   

Now the famous Benetint welcomes two new sisters of their own. Found exclusively at Sephora, Dark Cherry and Raspberry are sold alongside the original rose-tinted lip & cheek stain. The Dark Cherry has a depth and warmth that we get from our older sisters. Always level-headed and fashionable. The Raspberry is the bright and cool younger sister. She pops in a way that is loud enough to be unforgettable.   

Image Benefit Cosmetics, Benetint

What was once for a determined performer is now for everyone. The go-to lip and cheek stain is a viral TikTok sensation with over 650 million views. These new shades, as well as the original rose, show beautifully on a wide range of skin tones. Bringing back “that same kiss-proof, your-lips-but-better formula” for different looks.   

Benefit Cosmetics is iconic for a reason. The cosmetic brand has been leading internationally for decades and is still going strong.

If you enjoyed reading The Famous Benetint Welcomes New Sisters, then why not read Skin Doesn’t Need Perfection to be Beautiful; Even Goddesses Have Pimples here.

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