The New Scent Of Ancient Rome in Electimuss

What’s the first thing that comes to mind when we hear about the United Kingdom? Tea, probably. Many of these island people are obsessed with it. They drink it their way, with milk, making it look rather muddy and cloudy. Speaking of clouds, when we think about the weather there, we may well think of wind and rain. But it can be any weather that these lovers of pubs will go out for a drink. English people like a good beer or even a gin, as well as their obsessive cuppa. The untied Kingdom is, however, a world-renowned creative playground, with much to offer. Maybe something you wouldn’t initially associate with them, say, like fragrance? Find out more about a very British scent. Find out more in The New Scent Of Ancient Rome in Electimuss

Image on left: Hajib Hanif  

Yes perfume is not really one of the first things we associate with the UK. And that’s a shame since perfume has been a part of the United Kingdom since the medieval era, when herbal and floral waters were luxuries reserved for the upper class.

By the 18th and 19th centuries, fine fragrances with refined and subtle scents were created for royalty and the elite.

But in the 20th century, France dominated the perfume industry. However, thanks to some British houses, a distinctly British identity was established, with inspiration drawn from barbershops, tailoring, and the countryside.

Scents that evoked English gardens, fine leather, and the comfort of Earl Grey tea. Lavender and Rose were popularised and associated with traditional British heritage.

Today, in the 21st century, British perfumery has made a stunning return, with niche brands like Electimus, a London-based, audacious and decadent perfume maker.

Over the centuries, Britain went across much of the globe to bring back rare herbs, spices, and exotic flowers. Also many came to its green lands and rolling hills bringing with them newness that got absorbed into the land’s culture. Treasures that now enrich the world of British perfumery. Electimuss is inspired by the grandeur of Ancient Rome and so they blend these ingredients with the magnificence of mythology to create bold, luxurious scents.

Electimuss doesn’t just create perfumes but new universes. Made up of different facets, each of the six collections has a distinct personality and inspiration, from timeless elegance to celestial mystery.

The Eternal Collection is for those who appreciate timeless style with quiet confidence. These versatile perfumes balance heritage with modern elegance, creating signature scents of depth and longevity.

The Nero Collection is for those who captivate with their presence and stay in memory. Sensual, hypnotic, and provocative, the perfect match for them.

In contrast, The Consort Collection celebrates collaboration, key to creativity. Visionary perfumers reimagine classic ingredients in a modern spirit. It’s for those who embrace evolution and artistic expression.

Then comes The Lustrous Collection, a dreamer’s and stargazer’s universe. Each scent is luminous and inspiring and made for those who like wonder and mystery.

The Emperor Collection is for those who seek nothing but the best. Rare and ultra-luxurious ingredients for scents that manifest refined elegance.

And finally, the Explorer Collection is for the adventurers, those searching for new sensations and who like to explore exotic landscapes and rich blends. A new fragrance from this collection launched in March 2025, Moroccan Medjool, with warm spices like Medjool Dates and Saffron, layered with deep Woods and smooth Amber.

Electimuss is now introducing men’s Summer perfume. With Electimuss Imperium, you’ll find the scent of confidence and success. You’ll feel it from the very first spray with its bright Bergamot and Coriander. A luminous floral heart of Neroli, Jasmine, Tuberose, and Rose adds depth, while a rich base of Amber, Vanilla, Guaiac Wood, Patchouli, and Oud brings warmth and sophistication.

Electimuss Trajan takes a different path, more adventurous, for those who embrace life’s opportunities. A joyful scent coming from sun-soaked Citrus, aromatic Herbs, and rich Woods. Bright Mandarin, Lemon, Bergamot, and Orange zest open the journey, warmed by sweet Geranium. Lavender, Sage, and Saffron add depth before settling into the cool shades of Cedarwood and Oak moss, with Ambergris offering a breath of coastal air.

Then there’s Electimuss Aquila Absolute, a scent of courage, freedom, and adventure. The first scent is fruity Raspberry and Cardamom, then we’re going away with Turkish Rose, Egyptian Geranium, and Violet leaf with a touch of Leather accord. Finally, a luminous base of white Oud, Patchouli, and Labdanum adds warmth and complexity.

In a world that still sees Britain through tea and rain, Electimuss reminds us that true British identity can be found elsewhere, in a niche perfumery where every fragrance tells a different story, mixing tradition, luxury, and innovation.

If you enjoyed reading The New Scent Of Ancient Rome in Electimuss, why not try Gentlemen, This Is More Than a Scent; It’s a Statement

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