Wimbledon in Full Spirit: Where Tennis Meets Tradition and Elegance

Who would’ve thought that a quiet little corner of London, once just a green hillside village, would one day become the center of the tennis universe? What started as a modest rural area has grown into a symbol of tradition, elegance, and sporting greatness. Wimbledon, with its leafy streets and suburban calm, was once known only to locals and historians. But thanks to tennis, it’s now a name recognised across the world. And it all began with a tournament. Find out more about Wimbledon and its fashion in Wimbledon in Full Spirit: Where Tennis Meets Tradition and Elegance

Every summer, Wimbledon becomes more than just a tennis tournament. It’s an event where the quiet suburb of Wimbledon in London transforms into the beating heart of the tennis world, capturing global attention with its unique mix of sport, tradition, and style.

Few people know it, but before it was tennis royalty, Wimbledon was a croquet club. Founded in 1968, it celebrated the genteel popularity of lawn games. It only added tennis in the 1870s, so croquet quietly faded into the background. And that’s why its initials are actually  LTCC.

Held in southwest London since 1877, Wimbledon isn’t only the oldest tennis tournament in the world, but also the most prestigious and iconic.

Did you know there’s a sweet tradition that makes Wimbledon truly special? If you’ve ever seen pictures from the tournament, you’ve probably spotted the sweet strawberries and cream: a simple but essential part of the Wimbledon experience, like a beloved ritual.

They’re served fresh with cream, and often paired with a glass of champagne. The story goes back all the way to the 16th century, when King Henry VIII was served the dessert nearby. Today, it’s a fan favourite: in 2019, over 190,000 portions were sold during the two weeks of the tournament.

And what about the rumours saying that Wimbledon has its strict dress code? Well, it’s true: all players must wear all-white outfits, a rule that’s been enforced since 1963. Only tiny touches of colour are allowed, all that to keep tradition alive and the tournament looking effortlessly elegant.

Wimbledon also keeps its traditional colours: deep green and purple, even though players are dressed in white. It has to be a certain percentage of white colour so that a tennis player can wear at least 90%. This represents a kind of symbol of the Wimbledon Championships, because people will instantly understand that it’s all about the Wimbledon tournament and not another one.

Well, the reason behind wearing white is simpler than you maybe thought: it “doesn’t” show wet marks. So white, it’s basically the only colour that you’re not going to see sweat so clearly, keeping your wearing dry and fresh-looking.

What else comes to mind when you think of this world-famous tournament? The logo, of course.

The Wimbledon Championships logo is a circular emblem with a deep purple outer ring and a dark green centre. It features two crossed white tennis rackets with a ball in between, symbolising tradition. The words “The Championships” and “Wimbledon” appear in white capital letters, reinforcing the tournament’s classic and prestigious image.

This emblem can be found on the Wimbledon clothes brand, too. The brand has already launched two collections (Polo Ralph Lauren and Wimbledon Whites).

The categories of clothes and accessories are very diverse. You can find clothes for Men, Women, and even Kids. The assortment is wide and extremely rich: from T-Shirts and Polo Shirts, Sweatshirts and Hoodies, Jackets and Coats to Trousers and Shorts, Shirts and Knitwear, Dresses, Skirts, and Tops.

The fabrics used for clothes include Polyester, Cotton, Viscose, Nylon, Elastane, and Tencel. Everything’s got true performance wicking, having the small details that enhance the clothing items.

For example, the zip detail across the chest is quite cohesive, bringing harmony to the whole outfit. The blue zip and stripes give an intense accent to the outfit, having the Wimbledon logo on it, too.

The stripe on the sleeve is a deliberate design detail inspired by the boundary lines that frame the grass courts at Wimbledon. Just as those crisp white lines define the limits of play and uphold the structure of the game, the sleeve stripe serves as a subtle visual cue that accents the geometry and connects to the heritage and discipline of tennis. The blue stripe is one of the Wimbledon colours and patterns which better define the tennis players.

Another representative of Wimbledon is the juicy strawberry symbol, which is present on the whole sweater or on a T-shirt, cap and socks in a smaller version. The outfits feature stripes and other design accents in Wimbledon’s iconic colours.

Towels, Tennis Clothing and Equipment, such as Tennis Rackets, big Bags, and different Footwear are also easily found in the brand list. It enriches the assortment for real Tennis lovers and players.

The accessories include summer Hats, Umbrellas, fluffy Scarves, and Sunglasses, but you can also find different things related to Wimbledon, such as Posters, Keyrings, Magnets, Bottles, Books, Games, Blankets, Candles, and lots more.

Wimbledon Collection is a limited edition, so you can find your favourite item either online or in the shop. There are several open during the tennis event, and one that is open all year round and located inside the All England Lawn Tennis & Croquet Club.

Everything is related to the sport of Tennis, where the rhythm of the matches echoes in the design, the colours, and the atmosphere itself.

Tennis has always been a game of precision, grace, and heritage, now perfectly reflected in every detail of clothing items. Every stitch, every shade of white, and every subtle detail pays homage to Wimbledon’s rich history while embracing the modern athlete’s spirit.

When you step onto the court dressed in this collection, you carry with you the elegance, tradition, and passion that make Wimbledon truly unique. It’s more than just sport: it’s a statement of style and pride.

Wimbledon New Collection 2025 is available at Wimbledon.com

If you enjoyed reading Wimbledon in Full Spirit: Where Tennis Meets Tradition and Elegance, then why not read A Fashion and Sport Love In here

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