The Benefit of Bouncing; Love to Flutter Your Eyes

Beauty should lift us, and make us feel good. One of the simplest ways to feel good is to laugh; laughter, after all, is the best medicine. Next up, get your eyelashes mascaraed up and flutter those lashes. Find out more in The Benefit of Bouncing; Love to Flutter Your Eyes

Now we are not talking butterflies here: Yes they flutter but nothing is quite as lovely as beautifully made-up eyes. They are the windows to our souls so it is good always to be ‘action ready’ and have them at their most precious.

Two areas hold the key to unlocking beautiful ‘peppers’ and the first is not actually your eyes: It’s your brow.

The eyebrow is one of the most important parts of the face to make up. Why you may ask? Because they set the frame for the whole face. As soon as the brow is cared for, it brings angles and cheekbones, eyes and mouth to light by giving form to the face.

Eyebrow heroes, Benefit has just launched a great new brow helper. the Mighty Fine Brow Pen. An artistic tool to bring real-life brows alive.

A triple-tip brow pen with the finest tips at a tiny 0.8mm per section. Instantly filling in your brows whilst aiding the look of natural hair for a full, defined look that lasts and lasts.

Available in a mighty eight different shades, not only is it good to fill in those with fine brows, giving a natural hair look but also aids in shaping those with fuller brows.

Now let’s get to those lashes. want them fluffier and fuller? volumizing mascara? Then yet again Benefit has a new Badgal Bounce Mascara. It has been custom-engineered with a hybrid brush. Fibre bristles deposit formula at the lash line & evenly coat lashes, while the fine-tooth comb separates & defines. That means +242%* more volume that lasts all day.

To put it very simply the bristles on the brush are split half and half. One side longer the other side shorter. This allows for the mascara to go on top of the eyelash right where it meets the lid and the finer lashes carry it through to the whole lash. This means fuller coverage, yet a clearer more defined top to tip lash.

It’s buildable yet clump-free doesn’t crumble under pressure but leaves no transfer or smudging. Available in large and mini sizes.

Now should you want to experience this bouncing then the Benefit show is on the road and coming to near you very soon. Opening for a limited time only, Benefit’s BADgal Bounce hot air balloon lash lounge bars will be landing in London and Manchester’s high-traffic shopping destinations, creating a beauty playground of exploration. Being held at Westfield White City, Manchester Trafford, and Bluewater shopping centre.

The BADgal Bounce lash lounges allow for trying new products, as well as walk-in lash consultations, and to be able to seek advice from Benefit’s makeup experts. Snap your best uplifting shot on the one-of-a-kind Bounce selfie trampoline and shop exclusive promotions with free treats available for everyone to enjoy.

‘Destination Eyes’ from benefit lands

14-16 February 2025 Westfield London Ground Floor Atrium, Ariel Way, London W12 7GF Friday: 10am-9pm Saturday: 10am-9pm Sunday: 12pm-6pm

21-23 February 2025 Manchester Trafford Centre Ground Floor, The Trafford Centre, Trafford Park, Stretford, Manchester M17 8AA Friday: 10am-10pm Saturday: 10am-9pm Sunday: 12pm-6pm

28-30 March 2025 Bluewater Ground Floor, Pkwy, Dartford, Greenhithe, DA9 9ST Friday: 10am-9pm Saturday: 9am-9pm Sunday: 11am-5pm

‘It’s the perfect way for our customers to step into the playful world of Benefit, and discover our latest and most-loved innovation in mascara through BADgal BOUNCE and our other mascara icons. ‘

 Sarah Harbon, General Manager, Benefit Cosmetics, UK & Ireland

And for a final bit of joy from the world of Benefit just in time for Valentine’s day, is the ‘Most Loved’ set filled with all Benefit beauty desires contained in one tin, for face, brows, lashes, and lips is now exclusive to Boots.

Containing BADgal BANG! Volumising Mascara (full-size), Benetint (full-size), The POREfessional (mini), Hoola Matte Bronzer (mini)and 24-HR Brow Setter (full-size).

Ohh and just in case you didn’t know, or had forgotten, Benefit’s Bold is Beautiful Project empowers women & girls through health and wellness, education, and financial self-sufficiency. One month every year, the company donate Benefit’s proceeds from global brow waxes to charities that support women, and since 2015, and so far has raised over $25 million. ​  

Looking good comes from feeling good and every little bit of effort you make goes a long way so go get fluttering.

Find out all your Benefit news here at Benefit.com

If you enjoyed reading The Benefit of Bouncing; Love to Flutter Your Eyes then why not read When Interiors Became Fun here

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