Dom Pérignon: A Sip of Luxury, An Invasion of History

There is a legend that Dom Pérignon exclaimed upon discovering champagne: “Come quickly, drink! I have discovered the wine of the gods!”

All images Dave Benett/Getty Images/For Dom Pérignon.

Dom Pierre Pérignon was a 17th-century monk who lived in the Abbey of Hautvillers, where he was also the cellar master. He believed that hard work brought a monk closer to God, which ignited his dream of creating “the best wine in the world.”

Dom Pérignon produces only “vintage” champagne, every bottle is tied to a particular harvest and a specific year. Each bottling of Dom Pérignon contains grapes only from a single year, showcasing that vintage’s unique characteristics. Dom Pérignon does not produce a non-vintage wine, prioritising quality over quantity.

In 2010, a batch of Dom Pérignon 1921 was sold at auction for about $40,000 per bottle, being considered a true treasure for collectors around the world. It is a prestige cuvée, or tête de cuvée, which is the top Champagne producer makes.

Called the Drink of Gods, as a House it celebrates nothing but the best, and is fed by true creatives and stars that love it, Marilyn Monroe was a fan, it was the drink of choice for James Bond, and Lady Gaga has collaborated on various projects; it is the creatives’ elixir.

In celebration of this union of spirit, on Thursday, May 15, Dom Pérignon brought its new creative chapter – Creation is an eternal journey – to life at Tate Modern, in London. A star-studded party with DJ Pee .Wee (Anderson Paak) rocking the Decks.

All were in attendance to celebrate this moment, because over the years, Dom Pérignon has inspired and been inspired by cultural icons drawn to its singular vision and magnetic aura. Today, seven creators – Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi Murakami, Anderson Paak, and Iggy Pop, carry this creative dialogue forward, shaping this new creative chapter and infusing Dom Pérignon’s journey with their distinct perspectives. Images of the campaign were on show at the event, each with a singular perspective.

The artistic showcase unfolded across three movements: the past, honoring the Maison’s enduring dialogue with legendary figures of culture and art, starting with its founder Dom Pierre Pérignon; the present, unveiling the new creative chapter through portraits and films by acclaimed photographer Collier Schorr and director Camille Summers-Valli, capturing each creator in dialogue with Dom Pérignon’s newest vintage; and the future, offering a glimpse into the never-ending cycle of growing, making and assembling future Dom Pérignon creations, as envisioned by Chef de Cave Vincent Chaperon.

Guests gathered for Notes for Radical Living, a poem written and performed by Tilda Swinton. Composed as a litany of reflections, it offered a meditative call to presence, empathy, and transformation, an ode to time, change, and creation. Swinton’s performance marked a moment suspendu in the evening.

The evening marked only the beginning of Dom Pérignon’s new creative chapter – one that will continue to unfold in the months to come.

Always a Blend Of Pinot Noir and Chardonnay, while the percentages change from vintage to vintage and every offering is unique, the wine is always based on these two key grapes. The percentage is usually somewhere between 50/50 and 60/40, favouring one or the other depending on the flavour profiles of the season. Their vintages are aged for a minimum of seven years and employ the finest grapes sourced from Champagne, France.

Created by a monk, it has grown to be the drink of the gods, the drink of creatives simply because at its core it is a creative house.

Find out all you need to know at www.domperignon.com

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