From A Beautiful Cheese Board to The London Runway

Some of us may use the London underground tube daily, in pursuit of our own individual desires and needs. But imagine the underground turning into a vibrant fashion runway. Or even more peculiar, every look is inspired not by fabric trends, but by cheese. Well, in Charing Cross Underground Station in London, the worlds of food and fashion style blended in spectacular style. Emerging designers showcased a collection of French cheese-inspired fashion creations. The event celebrated the artistry and heritage of French fromage, introducing new audiences to the craft behind French cheese through the lens of contemporary design. Looking for new fashion inspiration? Why not explore: From A Beautiful Cheese Board to The London Underground

London transport

To the surprise of many, the fashion industry continues to demonstrate that extraordinary runway moments are not confined to traditional catwalks. Even the everyday London Underground can set the stage for an unforgettable fashion showcase. Charing Cross Station proved exactly this, transforming its platforms into a dramatic setting for an extraordinary fusion of couture and cheese-inspired creativity. And of course, a plethora of cheese platters.

UAL London

The striking event was hosted by CNIEL (the French Dairy Interbranch Organisation) in collaboration with the University of the Arts London (UAL). Together, they presented 18 original designs across 15 distinctive looks, all crafted by students from UAL’s Foundation Diploma in Art & Design. Specialising in 3D Design, these emerging talents brought to life the powerful idea that gastronomy and fashion are not merely compatible; they can be intricately and beautifully intertwined.

Fashion Trend 2025

Designed to inspire conversation and creative crossovers, the collection truly explored how food and fashion inform one another. From each flow and bounce from the sculptural garments to the shine of the avant-garde jewellery, conceptual art pieces and confident strides from the models, the students blurred the lines between materials, heritage and design.

Types of cheese UK

Each look drew on a French cheese’s identity, its appearance, texture or origin and translated it into wearable or displayable art.
Stand-out pieces included: “Some Cheeses Really Grow On You” by Daphne Chen and Edie Humphreys, inspired by Tomme de Savoie through mould-covered rind reinterpreted in soft yarn and translucent tulle.

“Terroir Volcanic Dress Saint-Nectaire” by Jayden Peng: a corseted silhouette evoking the volcanic landscape of Saint‑Nectaire through molten tones and rich textured fabric.

“Brie – The Cheese Pull” by Pin Cheng Lu: a playful sculpture capturing the stretch and flow of melted Brie with suspended strands of “stringy” texture. All designs catching the attention of fashion industry figures:

“Fashion inspired from Fourme d’Ambert is the most ludicrously, brilliantly, eccentric thing I’ve ever heard of… I love that we’re encouraging young designers to open up their field of imagination.”


-Tatty Macleod

“It has been mesmerising to see how the students have taken cues from each cheese’s unique texture, appearance and heritage to bring to life such breathtaking creations. There are many parallels in the craftsmanship of cheese making and the dedication that goes into creating fashion.”


-Marie-Laure Martin

This pioneering event reinforced an exciting message: food and fashion can spark innovation when interpreted with creativity and authenticity. With students creating wearable art inspired by renowned cheeses such as Cantal, Comté, Fourme d’Ambert, Époisses, Brillat-Savarin, Camembert and Langres, the runway became a stage for both gastronomic and design storytelling.

For more information about French cheese and the wider campaign, visit: dairy-products-from-france.com/cheese

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Cent Magazine, London; Luxury Mindset