May We All go Big Beautiful and Bold for May

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Spring 2026, Kindred Spirit. This explores the power of creative connection. With the use of psychedelic florals and a fearless interplay of colour, it evokes the joyful energy of chosen family, individuality, and artistic expression. The collection embraces eclectic styling, tactile textures, and expressive layering to create a world that feels both intimate and unique, with floral prints used in both subtle and dramatic ways.

MSGM builds from its heritage and from what feels immediate, personal, and authentic. The Spring/Summer 2026 collection reflects on the present: what feels current, what feels new, and what from MSGM’s history continues to resonate today. The collection takes shape through stripes and polka dots, florals, checks, graphic motifs, and python-inspired patterns.

There is a singular beauty to an English summer, nowhere more enchanting than within London’s Royal Parks. Hidden within the rhythm of the city, these green sanctuaries offer moments of stillness, escapism, and shared calm amid the bustle.

Bold flashes of colour punctuate crisp whites, while graphic lines contrast delicate ruffles, alongside oversized floral prints. Silhouettes bloom into a rich mix of metallic finishes and bold silk jacquard florals, creating a wardrobe that feels both dynamic and refined.

The collection honours British craftsmanship through collaborations with skilled artisans and makers. Inspired by the ideal of a Lancashire Rose, McDowell drew inspiration from her resourcefulness, her instinct to make do and mend, and her remarkable ability to create beauty from the humblest of beginnings. The bold floral prints in contrasting colours create fresh, yet timeless pieces.

The collection draws inspiration from memories of Chiyue’s mother, one of the pioneering women in Shanghai’s international trade scene during the 1990s. Rooted in the contrasts of 1930s Shanghai, the collection blends Chinese and tropical florals with utilitarian cargo pants and sailor tailoring. It explores the tension and intrigue of the city’s docklands, where emerging worlds of architecture, commerce, and fashion converged with the shadowed history.

The collection pioneers innovative techniques that blur the line between craftsmanship and technology. At its core is the “beaded bubble smock” technique. Hand-finished embellishments interact with methods of construction. Traditional handwork is reimagined through a contemporary lens, using 3D and sculptural elements to introduce florals.

.Cent Magazine, London. Luxury Mindset

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