Love a Greener Bag; Amber Valletta and her Lagerfeld Collaboration

In a world where there is a lot of ‘green noise’ around beauty, food, fashion and more. Some celebrities often back projects that when studied more closely don’t really stand up to proper scrutiny. But here we add praise and say stand up Amber Valletta. The American supermodel who before most, championed the greener ways forward in fashion and activism. Her latest venture is her fourth collection with Karl Lagerfeld. If you want a cleaner clearer kinder future read Love a Greener Bag; Amber Valetta and her Lagerfeld Collaboration, here

Amber Valletta is still one of the most recognizable faces of the original supermodels. During the 1990s she appeared 13 times on the cover of American Vogue,  and she started her acting career with roles in 2000.

Valletta serves as the spokesperson for Oceana’s Seafood Contamination Campaign, to raise awareness of the dangers of mercury poisoning in various kinds of seafood.  She serves as British Vogue’s contributing sustainability editor and has participated in several of Jane Fonda’s Fire Drill Fridays protests in Washington, DC, where she has been arrested a few times alongside other activists. With an entrepreneurship spirit, nothing slows her down.

Amber Valletta at Met Gala Wearing Karl Lagerfeld Couture

Before green options became mainstream, Amber lent her voice to the world of sustainable fashion. She was one of the first to bring awareness to ethical and environmentally conscious fashion by founding Master & Muse, a cutting-edge online platform offering stylish and responsibly made fashion by some of the most sustainable designers.

Hun Kim fitting Amber Valletta in dress for Met Ball ’23

And if that were not enough she collaborated with the  Karl Lagerfeld brand as their sustainability ambassador, and now presents her fourth collaboration with the company.

The capsule presents two distinct bags, a crossbody and a spacious tote. This collection establishes new benchmarks, crafted from the groundbreaking MIRUM® a plant-based, plastic-free material that combines luxury with high performance, further aligning with the Maison’s commitment to sustainability. 

Available in three shades: moss, clay, and saddle brown, each bag features a subtle, tone-on-tone stitched Karl signature, adding a layer of distinct KARL LAGERFELD flair to this collection.

“I’m beyond excited about our latest capsule. It embodies elegance and timelessness, all the while featuring a truly modern material purposefully circular in nature and entirely free from plastics. Navigating the path to these creations wasn’t easy, but the collective passion and commitment at Maison KARL LAGERFELD made these exquisite, more sustainable accessories a reality. This is a milestone worth celebrating!”

Amber Valletta

Working with MIRUM® was an intentional decision to blend style while minimizing the environmental impact by deliberately avoiding the use of PU (polyurethane), a common synthetic material used as an alternative to leather in accessories and bag production.

MIRUM® is a plastic-free alternative to leather, a low-carbon, biobased, tunable material for creative expression. It is durable and is coloured uniquely with plant and mineral pigments. It can incorporate varied natural filler ingredients for a huge range of tones, shine, texture, grain, thickness and fragrance. All this makes it the perfect green material for bags. entirely free from fossil fuels and is made from responsibly harvested natural rubber and plant-based oils.

Also, it is distinguished by its lack of petrochemical-derived carbon, so it is designed for a circular life cycle, allowing it to be recycled or to naturally decompose. 

Building on the success of the previous KARL LAGERFELD x AMBER VALLETTA collections (2021-2023), this Pre-Fall 2024 capsule elevates the standard for a more sustainable fashion choice. It is now available in select KARL LAGERFELD boutiques and via prominent online platforms such as Zalando, Farfetch, and KARL.COM. 

Since his passing on 19 February 2019, the German fashion designer Karl Lagerfeld has done more than just leave his mark. His very essence, energy and creativity are alive and vibrant through his namesake label now run by his chosen head Design Director Hun Kim. Additional members of the KARL family include Brand Ambassador and Product Consultant Sebastien Jondeau.

Featuring Parisian-inspired classics with a rock-chic attitude, the KARL LAGERFELD portfolio includes ready-to-wear for women, men and kids, plus bags, small leather goods, footwear, fragrances, eyewear and more.

There are no more excuses; embrace luxury and innovation with a collection of inspired, forward-thinking, accessories designed not just for today but for a sustainable tomorrow. The brand has a collection of collaborative projects that can be found here

A handbag may seem just like a trend choice but what we hang off our shoulders or cross our bodies is far more than that. It is our opportunity to say NO. It is, in fact, a moment to support those companies and designers who choose to act responsibly, who choose to put something back and who continuously look to progress our green alternatives so that our beautiful world can keep going.

To find out more about this project and the world of Karl Lagerfeld please visit karl.com here

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